Responsible for directing all aspects of business for FinTech clients: solution, delivery, and team. Lead growth / expansion strategy via relationship building, client mapping and other tactics to drive incremental growth and reach within accounts. Own the overall client relationship, results, satisfaction, and account profitability. Serve as trusted partner for FinTechs by providing insight, guidance, industry and technology expertise. • In cooperation with the business development team and/or as the lead, qualified potential new client opportunities, developed understanding of client business needs and necessary solutions, created individual and category deal/win strategy, developed proposal/presentation content and strategy for new and existing client business pitches.• Negotiated deal structure, contracts and pricing with FinTech clients while coordinating contract terms with outside counsel, finance, outside partners and executive team members as needed.• Grew FinTech customer base in 2021 through understanding of industry landscape, conducting quarterly business reviews, and uncovering new business opportunities while leveraging cross functional teams for opportunity generation and strategy development.• Developed go-to-market strategy for FinTech industry in partnership with marketing, sales and other team members.

Responsible for helping Heads of Retail, Operations and Digital at Financial Services institutions enhance customer engagement, grow revenues, cut cost-to-serve and stay ahead of the market by developing, delivering and managing strategies and solutions through innovative digital thinking, financial services expertise and understanding of market-leading technologies. • Conducted an omni-channel technology assessment of the Voice/IVR, Chat, Mobile, Web and SMS channels with a focus on cost reduction through implementation of Artificial Intelligence and automation solutions.• Performed a comprehensive evaluation and redesign of the Digital Marketing process for a market-leading wealth management company.• Developed a Salesforce accelerator focusing on acquisition, utilization and conversion of B2B and B2C leads through digital marketing, social media and chatbots utilizing Salesforce Marketing Cloud, Salesforce Community Cloud, and Salesforce Financial Service Cloud.• As a Scrum Master managed all Sprint activities using AGILE methodologies for an 11-member team focusing on the development of custom Salesforce applications. • Developed a backlog/feature grooming process and feature prioritization matrix to manage all of the future development activities for a top 5 insurance carrier.

Responsible for the administration, performance, and continued evolution of First Financial Bank’s Digital sales and service channels including website, online account opening and local listings. As a digital sales leader, developed and executed strategies focusing on customer acquisition, lead generation, product & services utilization and self-service. • Grew online account opening of deposit accounts by 145% in two years, through introduction of new functionality to the application process such as: debit/credit card funding, branch funding, enhanced ID verification and authentication rules and expansion to mobile online banking channels.• Defined user experience and fraud mitigation requirements on the bank’s first consumer credit card online account opening platform. • Grew online applicants over 30% by creating digital advertising space on the bank’s highest traffic webpages.• As part of the Mergers and Acquisitions (M&A) team, lead the evaluation and consolidation of digital platforms (online/mobile banking, online account opening, website, digital marketing) in the merger with MainSource Bank. • Reduced manual labor required to process online applications by over 50% by instituting automated applicant acceptance/rejection rules and automating required regulatory notifications. • Enabled website personalization, multivariate testing and A/B testing through the introduction of Adobe Target and Segmint.• Partnered with Fraud to identify potential gaps in online applications and defined processes and rules for mitigating these gaps in customer verification and account funding. • Utilized Adobe AEM (Adobe Experience Manager) to lead the corporate website through various enhancements and upgrades including AEM upgrade, website menu update, login redesign, FAQs, blog and responsive/mobile enhancements.

Responsible for Digital Delivery Channel programs, initiatives channel strategies and research projects. Works closely with business partners in creating new Digital Delivery strategies for physical and electronic channels and implementing new marketing approaches. Act as an architect for one or more Digital Delivery product development projects, leveraging technical knowledge to help design solutions. Ensures all support groups are operationally ready as it relates to all Channel activities.RESPONSIBILITIES:. Develop project strategy, related product/channel roadmaps including enhancements andmaintenance.. Active vendor management including but not limited to vendor selection, relationshipdevelopment, pricing terms and SLA management.. Jointly create business cases and pricing strategies for new product development and channelenhancement for all Lines of Business.. Represents and acts as the subject matter expert for on-line and mobile banking activities forthe channel and services provided within the channel.. Manage channel marketing communications, PR strategy, training and customer services effortsto ensure successful digital channel or product launch.. Identifies and anticipates emerging technology, customer insights, industry trends and overallsocietal trends to ensure Fifth Third's online and mobile offerings are world class to maintainchannel and product relevance.. Leverage channel reporting and key metrics to drive channel adoption and usage across Linesof Business.. Act as business lead on product development initiatives with responsibility for Voice of theCustomer, business requirements definition, user flow design, user experience and providingsubject matter expertise as needed across all Lines of Business.. Collaborate and work with cross functional business partners to develop products and channel solutions that meets consumer and business needs.

Responsible for the product planning and execution throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with external partners/vendors, finance, IT, business operations, sales, marketing and support to ensure revenue and customer satisfaction goals are met. - Defined the product strategy and road map. Delivered business cases, MRD’s and BRD’s associated with product.- Developed positive consultative and collaborative relationships across the organization to assure product and platform success. - Successfully launched multiple product(s) and/or service(s) into the marketplace, including launch of beta or pilot programs, setting per-defined goals, and measuring and monitoring success. Products include Search Engine Optimization (SEO), Text Message Marketing, Email Marketing, Reputation Management and Local Profile Optimization.- Worked with external third parties to assess partnerships and licensing opportunities.- Acted as Project Manager and owner of all items related to product line.

Responsible for developing strategic plans and establishing policies that focus on improvement in customer service experience and reduction in churn.- Implemented a set of tiered customer service practices that reduced churn among higest value customers through customer value segmentation and service channel assignment.- Reduced churn by developing a Customer Life Cycle Model focusing on proactive (on boarding, contracts) and reactive customer contact points.- Restructured the business sales organization into a Hunter/Farmer model that increased acquisition revenue/rep, and reduced account manager turnover.

Responsible for developing and implementing overall acquisition and retention strategy for broadband and access line products. - Managed $117.6 million of annual recurring revenue in 2009, through coordination of marketing campaigns, sales initiatives and product development.- Implemented a corporate electronic contracts process that increased the number of customers placed under contract by 50%, and reduced the cost of poor quality by $250K annually.- Launched company’s first online ordering application and portal for self-management of existing business accounts. - Coordinated overall company product development efforts for internet security, data backup, software support, email and web hosting.

Responsible for providing a strategic direction and implementing a marketing plan for the Digital Imaging market segment, while maximizing profit margins and ROI.• Grew product sales from $8 million to $ 18 million by developing and executing comprehensive tactical and strategic marketing plans. • Developed and managed private and brand label programs with two leading companies in the industry (HP and xpedx) that accounted for 23% of the segment’s annual sales.• Improved brand image in the market through packaging redesign, co-marketing programs, inventory managements and selective franchising opportunities.

Responsible for providing a full range of support services to companies implementing ERP systems, and helping integrate operating systems to fully utilize people and technology.• Mapped existing process workflows that aided in the implementation of Enterprise Resource Planning systems.• Managed projects to ensure solutions were developed on time and within budget.• Developed an in-depth understanding of SAP through a variety of training programs and practical knowledge.

Responsible for analyzing and interpreting market conditions through competitive/market research to strategically position and upgrade wire management products to the current market trends. • Led a multi-functional team in development of new product packaging that reduced product returns by $300,000 annually.• Conducted company’s first online training that served as a model for a series of classes that reduced traveling costs for training.• Conceptualized and assisted in development of graphical product placement software that reduced engineering costs and shortened lead-time by five days.

Responsible for integrating newly acquired Services business into the mainstream company by updating/upgrading pricing practices and copy material in order to meet the needs of the parent company.• Increased services sales by 12% and contribution margins by 20% in a two year period through development of quotation tools.• Introduced Services products into Data Center sub-segment by creating a marketing plan that outlined new channels to the market and existing product gaps.• Developed print, presentations and interactive multi media packages that improved product understanding and reduced annual brochure costs.