• Lead and produce the launch of video brand strategy for targeted viewer acquisition by maximizing reach through Nexstar’s top broadcast stations and newly acquired properties, including The Hill, The CW, and NewsNation.• Manage end-to-end production of branded broadcast segments filmed on location at studios in Los Angeles, the Bay Area, Denver, Albuquerque, and Sacramento.• Produced 100+ hours of high-quality B-Roll footage used in 100 national broadcast segments as well as shoppable video featured on BestReviews’ own YouTube channel.• Collaborated with the marketing team to produce the first series of expert-focused social video content for Instagram Reels and YouTube Shorts.

• Developed key strategy for brand storytelling and top-of-funnel marketing, including developing a YouTube channel from inception to monetization.• Spearheaded core video program development from the ground up, including large-scale budgeting, equipment sourcing, talent management, and strategic implementation. • Strategized new revenue streams for existing video content by leveraging a growing number of affiliate partnerships with major brands• Became company’s first in-house YouTube personality presenting in-depth product reviews on industry-leading brands.• Filmed mid-form videos for 300+ consumer products that were foundational in the 2018-19 YouTube channel launch.

• Played an instrumental role in designing the aesthetic of 4 functional sets for photo and video shoots, including a kitchen, tool shed, office, and living room.• Managed talent and developed a sustainable, streamlined workflow for on- and off-location shoots in the Bay Area.• Collaborated with editorial and marketing teams to produce 100+ video projects featuring use cases for consumer products.• Overhauled the inventory and organization of production equipment, particularly softboxes, octobanks, and C-Stands.

• Develop brand voice through compelling copywriting for in-depth newsletter-style releases for a growing subscriber base.• Design and host immersive community experiences with a high focus on building brand awareness, community presence, and professional networking.• Initiated critical web reformatting project specifically focused on customer retention and community outreach.

• Laid the foundation for a long-term approach to visual strategy, specifically for software storytelling geared toward Web3/Enterprise-level digital companies.• Strategized and launched a large-scale campaign to establish brand presence in the Low-Code application development space through engaging photo, video, and social media content.• Designed the format and oversaw production for “Explainer” video series geared toward demystifying complex products for independent and enterprise web developers alike.

• Partnered with stakeholders and made key strategic decisions on price point evaluations and marketing strategies, resulting in signficant growth quarter over quarter.• Managed onboarding and training for new photographers, including educating them on brand aesthetic and messaging.

• Supported in-house production agency during large-scale projects for notable brands and Fortune 500 companies such as Audi, Nike, and Google.• Leveraged storytelling skills to make key contributions in end-to-end production, including budgeting, storyboarding, set building on 25+ sets, and post production with batch/bin-style editing.