Lead business-to-business commercial strategy including sales, account management, strategic partnerships, distribution, professional development, and marketing integration.Work closely with eyecare providers, key opinion leaders, alliances and associations, lab partners, trade associations, and clinical experts, with the goal of ensuring that everyone experiencing migraine and light sensitivity has access to Avulux technology through their local eyecare professional.

Sanitas Advisors is a strategy, innovation, sales execution, executive coaching & training agency. We partner with companies striving to create elite teams & maximize customer alignment. Our core expertise is in developing strategic partnerships, opening new channels of distribution, and driving consumer engagement across consumer products and retail.

Oversee development and implementation of marketing and commercial strategies focusing on rapid provider growth, product innovation, clinical excellence and brand recognition. Deliver end-to-end pipeline strategies to cultivate sales and marketing efforts and teams, including stages, handoff processes, nurture campaigns by customer stage and type, as well as momentum accelerators, among others. ● Achieved 310% revenue increase in two years through commensurate growth in provider adoption and increased same-store growth; recognized as 28th fastest-growing private healthcare company by Inc Magazine.● Secured successful Series E funding of $67M. ● Expanded product portfolio, receiving multiple industry awards including Ultimate Partner, Medical Device of the Year, Brand of the Year and Innovation of the Year.● Curated communication, trade, and events strategies leading to sustainable production of new provider leads, driving conversion rates by 20% and generating millions in incremental quarterly revenue. ● Created DTC strategy for national and franchise-level initiatives, driving inbound patients to most productive provider partners and contributing to 10%+ incremental same-store growth. ● Championed the expansion of distribution strategies, enhanced product availability, scalable growth of key sales, marketing and operations initiatives, and technology optimization. ● Recognized for being one of top 25 healthcare leaders in Dallas in 2022.

Directed strategic marketing and commercial plans to support overarching organizational growth trajectory. Delivered digital advertising campaigns and pipeline acceleration efforts. ● Increased leads by 245% and conversions by 153%, resulting in $1.4M in incremental revenue. ● Optimized effective customer programs and promotions to support customer acquisition and retention.

Spearheaded Essilor Experts program, consistently delivering process improvements to drive expanded provider footprint and same-store growth across book of business. ● Increased book of business from $56.2M to $531.7M, with $108M of incremental revenue against $17.3M OPEX. ● Grew at-market premium product by 20% and lab utilization growth of 24% in 2018.

Presented payer solutions growth strategies across the organization, including deepening partnerships with plans and custom partnership programs, whilst ensuring appropriate representation of product portfolio in product formularies. ● Generated $3.4M incremental revenue against $1.2M OPEX through healthcare plan partnerships.

Developed comprehensive marketing plan for flagship product line, including full end-to-end launch of product line extension that now represents 28% of entire portfolio, generating $80.1M in annual revenue.

Led cross-functional team to develop multi-year, cross-channel strategic marketing plan for key customer groups.