Reporting to the CAO, I serve as the chief storyteller for the Prison Entrepreneurship Program (PEP) by proactively, strategically, and creatively advancing PEP’s visibility, reputation, and relevance through brand awareness, digital, and direct response marketing. Full support PEP's development goals by integrating and implementing a broad range of communications, public relations, media, and community engagement tools to be used in the mission to Transform Lives, Restore Families and Rebuild Communities ■ Lead and oversee the development of PEP’s messaging strategy.■ Manage PEP website and landing pages, including creating and managing all content and analyzing site data to track and improve content reach. ■ Mange PEP’s social media presence, including the creation and management of content across multiple channels■ Analyze social media data and metrics to improve storytelling, content reach and PEP engagement.■ Create and manage all PEP print and digital collateral; work with outside partners and agencies to support the creation of high-impact print and digital materials.■ Create compelling video content to communicate PEP's stories of transformation, restoration and community involvement.■ Direct and collaborate (with PEP development staff) to create and execute major PEP events, including Barbed Wire to Business Accelerator, executive volunteer events and other inside/outside donor-centric events. This includes developing and executing plans and strategies for continual improvement of PEP events, obtaining event sponsorships, developing event programming, overseeing the production of visuals (including video), communicating with media, coordinating invitation and thank you processes, and proactively managing volunteers and staff before, during, and after events.■ Create print materials for donor, Foundation, and corporate sponsorship meetings to drive engagement and program funding.

Responsible for concept, design and photo art direction of print and digital marketing for the Pier 1 brand. Manage the creative process through all stages to ensure clear, effective and "on brand" advertising that will standout from the competition, and cut through the clutter using color, photography, backgrounds and sets. Collaborate with the marketing and merchandising teams on creative solutions. Direct and oversee photoshoots, and work with studio to find new creative solutions, photo backgrounds and sets to improve the overall imagery. Serve as creative lead with merchandising during product meetings to ensure creative and merchandising guidelines are followed.

Invited to join a new publishing venture to help launch a series of region specific tabloid magazines. Worked with the editor and publisher in developing and executing the creative vision of the publications always striving to produce high-end cutting edge magazines. I was responsible for the management of all marketing and creative services including graphic design, editorial/writers, digital marketing/web development and deployment and also responsible for the creation of all collateral, sales enablement materials, white papers, thought leadership and web content. Day to day responsibilities include creative problem solving, program management, project prioritization, working with vendors and Category Management team. Policing of communications from outside marketing groups, horizontal and industry marketing teams to assure creative and editorial standards are met.

Establish and manage the creative department from the ground up, developing all creative processes for starting and completing marketing promotions. Managed the design, production and distribution of print advertising which included over 13 million four color weekly inserts with over 60 versions. Management of the development and execution of a $22 million print and distribution budget. Direct supervision of a department of 6 people including scheduling, workload distribution, training, performance reviews and general expense budgets. Sourced, directed and managed third party printing to ensure cost efficient, timely and accurate production of print advertising. Work with proofreaders, copywriters and account management team to ensure 100% accuracy of all materials produced. Attend weekly press checks to maintain consistent results of all color output with actual product images.

Instructed two classes a day with High School Juniors and Seniors. Taught, Video Production, Web Design, Graphic Design, and Audio Production. Also, Implemented the districts vision to the teachers, parents and other general public, in print and on video. Responsible for district newsletters, flyers, brochures, and various other print items. Also responsible for producing videos and live broadcast district and city wide, sometimes nationally. Responsible for copy of district manuals and community brochures.