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I lead Prometheus Agency in helping B2B and B2C middle-market companies achieve sustainable growth by aligning their marketing and sales efforts with cutting-edge technology and data-driven strategies. With a deep expertise across industries such as healthcare, financial services, consumer services, and e-commerce, we specialize in bridging the gap between strategy and execution to drive impactful results.At Prometheus, we’ve implemented successful go-to-market strategies, CRM optimizations, and growth marketing campaigns that have helped our clients enhance their digital presence, streamline operations, and improve customer engagement.Key Capabilities:-Go-to-Market Strategy: Helping brands launch and scale in competitive markets.-CRM Optimization: Building and refining CRM systems for seamless customer journey management.-Growth Marketing: Driving omni-channel campaign success across paid search, social, and programmatic.-Data & Analytics: Empowering decision-making with actionable insights from real-time reporting and custom dashboards.Results:-Helped a Fortune 500 financial services company streamline its digital marketing, leading to significant profitability increases.-Executed a multi-channel approach for a DTC brand, driving a 4x increase in ROAS over 24 months.-Supported a leading outdoor retail brand with a strategy that increased revenue by 40% during key promotional periods.
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Founder And CeoPrometheusMemphis, Tn, Us -
FounderPrometheus Jul 2023 - PresentI founded Prometheus Agency with a clear vision: to help middle-market companies and SMBs leverage the same level of strategic marketing and CRM capabilities that large enterprises use to compete and grow. Drawing on years of experience working with Fortune 500 companies, our mission is to bridge the gap between enterprise-level strategies and the needs of businesses looking to scale their marketing, sales, and operations.At Prometheus, we specialize in aligning marketing and sales teams to create cohesive, data-driven strategies that lead to measurable, long-term success. Whether it’s optimizing CRM systems, enhancing lead generation, or executing omni-channel marketing campaigns, our approach is designed to meet the unique challenges of middle-market businesses.We bring the sophistication of enterprise solutions—like cutting-edge CRM integrations, growth marketing, and real-time analytics—into a format that’s accessible and impactful for growing companies. By applying these proven strategies, we empower our clients to compete on a larger scale, improve customer acquisition, and drive sustainable growth.What We Do:-Enterprise-Level Expertise: Offering middle-market companies the same strategic capabilities used by industry leaders.-CRM Optimization: Streamlining systems to better manage the customer journey and improve lead conversion.-Growth Marketing: Creating performance-driven campaigns across paid search, social media, and other digital channels.-Actionable Insights: Providing real-time reporting and data analytics to inform smarter business decisions.Our goal is simple: to help you unlock the full potential of your business through aligned marketing and sales efforts, ensuring you're not just competing, but leading in your industry. -
Chief Executive OfficerWellaco, Inc. Jun 2023 - Nov 2023Memphis, Tn, UsDuring my time at Wellaco, I led the growth of the company's Amazon retail brands, driving initiatives that significantly increased both revenue and market share. My responsibilities extended beyond performance marketing to broader strategic moves that shaped the company’s future— including product design, category expansion, launching a non-profit arm, and overseeing the successful sale of the brands.Key Achievements:-Spearheaded the growth of Wellaco's Amazon retail brands, resulting in a 72% revenue increase from $9.7M to $16.8M by optimizing marketing strategies and expanding advertising budgets, all while maintaining strong ROAS targets.-Launched a non-profit initiative aligned with the company’s mission, creating a new avenue for social impact and enhancing brand positioning.-Led the strategic repositioning and eventual sale of Wellaco’s retail brands, working closely with stakeholders to ensure a smooth transition and maximize valuation. -
Chief Marketing OfficerWellaco, Inc. Feb 2023 - Jul 2023Memphis, Tn, Us -
Vice President MarketingWellaco, Inc. Jun 2021 - Feb 2023Memphis, Tn, Us -
Vice President - Strategy & Client ServicesWunderman Thompson Memphis Aug 2018 - Jun 2021Memphis, Tn - Tennessee, UsAt Wunderman Thompson, I led a 30+ person team across strategy, client services, and marketing disciplines. My focus was on delivering integrated, data-driven solutions to help clients meet their growth objectives. I worked closely with C-suite executives, ensuring alignment between marketing and sales strategies and implementing solutions that drove measurable business outcomes.Key responsibilities included leading new business efforts, responding to RFPs, overseeing account onboarding, and driving organic growth within key accounts. I also played a key role in developing go-to-market strategies and implementing performance marketing initiatives for clients.Key Achievements:-Grew agency P&L from $13M to $18M through new client wins and strategic account growth.-Led CRM integration, marketing automation, and CMS re-platforming projects for clients, optimizing multi-channel performance.-Spearheaded new business efforts, winning major accounts such as ServiceMaster Clean & Restore, and Johnson Outdoors.-Developed cross-functional client services teams that generated new revenue streams and improved service delivery.-Partnered with C-suite executives to align marketing, sales, and customer service efforts, increasing lead generation and conversion rates.Notable Client Initiatives:-ServiceMaster Clean & Restore: Developed and integrated digital strategies with service operations, driving customer retention and lead generation.-Johnson Outdoors: Led data-driven campaigns that increased market share in competitive sectors.-Humana: Optimized CRM and customer journey strategies, improving acquisition and retention rates.-Mutual of Omaha: Optimized omni-channel campaigns, reducing paid search spend while increasing profit margins, leveraging AI and Salesforce integrations to drive profitability across digital channels.At Wunderman Thompson, I drove performance through data and technology, delivering growth for both clients and the agency. -
Director Of Performance Marketing SolutionsWunderman Oct 2017 - Aug 2018Responsible for developing the agency’s go to market strategy, internal partnership cultivation, and overall solution development to acquire and win new business. During this time we expanded our agency offering from being healthcare specific, winning opportunities in financial services, ecommerce, CPG, and subscription services. -
Sr. Digital StrategistWunderman Mar 2012 - Oct 2017Lead marketing growth initiatives for key clients in healthcare and financial services and oversee day-to-day activities that deliver client growth. Served as day-to-day contact in a multi-team environment, led internal teams to deliver overall performance, and uncover marketing compelling insights to catalyze growth. -
Financial Analyst For TrugreenServicemaster Aug 2010 - Mar 2012Atlanta, Georgia, Us -
Internship In Accounting And FinanceComstock Resources Jun 2010 - Aug 2010Us -
Internship In University DevelopmentUniversity Of Mississippi Jun 2009 - May 2010University, Ms, Us -
Counselor, Head CounselorAlpine Camp For Boys May 2006 - Aug 2008
Brantley Davidson Skills
Brantley Davidson Education Details
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University Of MississippiBachelor Of Accountancy -
University Of MississippiBachelor Of Engineering (B.E.)
Frequently Asked Questions about Brantley Davidson
What company does Brantley Davidson work for?
Brantley Davidson works for Prometheus
What is Brantley Davidson's role at the current company?
Brantley Davidson's current role is Founder and CEO.
What is Brantley Davidson's email address?
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What is Brantley Davidson's direct phone number?
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What schools did Brantley Davidson attend?
Brantley Davidson attended University Of Mississippi, University Of Mississippi.
What skills is Brantley Davidson known for?
Brantley Davidson has skills like Marketing, Social Media, Management, Strategic Planning, Sales, Social Media Marketing, Marketing Strategy, Forecasting, Seo, Digital Strategy, Analysis, Digital Marketing.
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