Groundwērk is a new, hybrid music company - part record label, artist management & music publishing. Learn more: www.ground-werk.com

Hosted over 50 podcast episodes. Created from scratch, Must Go Faster is a Pop Culture Podcast for The People. We sift through the noise to give reviews, recommendations, rankings and more on the world's of music, movies, TV, entertainment and beyond. Listen at https://anchor.fm/mustgofaster. • Host + Co-Produce: Ideate, prepare outlines and host the Must Go Faster Podcast, creating over 50 episodes to date. Post-Production includes editing audio drops, inserting transitions and writing episode/meta descriptions. • Creative Direction: Developed the visual identity for the Podcast, including brand logo, color scheme, typography, website design and social media covers. Collaborated with songwriter to craft music beds.• Brand Identity + Messaging: Developed overall brand positioning and messaging, including Podcast name, tagline, tone and boilerplate descriptions.• Digital Marketing + Content: Built and now maintain website, social media accounts and overall communication strategy. Design social assets. Manage distribution of Podcast through iTunes, Stitcher and RSS. Track engagement through third party platforms. • Operations Management: Oversee budget, production schedule and set deadlines for episode release

Musicians'​ Desk Reference is a music industry progression platform - a combination of a knowledge base index, project management system, and servicing tools & resources aimed at answering the questions of why, when, and how to progress in the music industry.

• Oversaw integrated brand campaigns for AWAL, Kobalt's label services division. Responsible for campaign planning, overseeing deliverables and asset production across all channels, timeline management, liaising with artist and label management teams. Campaigns featured independent artists Lauv, R3HAB, VÉRITÉ, Bruno Major, Kim Petras and more. Our 'I AM MY OWN LABEL' campaign aimed to drive brand awareness and achieved over 9M impressions. • Spearheaded the complete rebuild and relaunch of the new AWAL website, resulting in a 210% spike in avg monthly visits and a 9% increase in AWAL application conversion. Project managed new AWAL artist roster page and product managed Kobalt website. • Accelerated AWAL’s Instagram following by 131% and Twitter presence by 24% in a 5 month span• Facilitated the launch of the AWAL Blog and AWAL Weekly Newsletter• Streamlined production flow of paid creative to acquire new artists, collaborating with Art Director and agencies to execute assets for video, social, display, print, email and events• Coordinated AWAL video content, including sizzle reels and spotlights on independent artists VÉRITÉ and Bruno Major• Produced comprehensive tribute video for Kobalt’s Chief Creative Officer for winning Music Week’s ‘International Woman of the Year’ award• Conducted over 30 on-camera interviews with independent artists at The Great Escape festival in the UK• Orchestrated sales enablement tools via branded pitch decks and one sheets for Kobalt Publishing and AWAL• Contributed to AWAL event sponsorships at SXSW, BBC Amplify, The Great Escape and the Northside Festival. Responsible for on-site branding, activations, content capture, playlisting and street team organization.

• Campaign Management: Led the management of digital marketing campaigns, ranging from ideation, strategy, and planning to execution, implementation and analysis. Collaborated across global in-house Design, Dev, BI, Product, SEO, Editorial, Legal, Finance, PR and Social teams to build campaigns. Results: • The Big Hook: Landing page saw 174K views, 52K votes and entries exceeded KPIs by 43% • In Doers We Trust: Microsite generated 1K+ pieces of user generated content and 700 event sign ups in a three week period • Work My Way: Spiked Instagram following by 23%, generating 1.2K+ hashtags during four week run • Sweater Party: Mashable sponsored content garnered 14.5K views & 4.8K shares. Landing page generated 750+ Fiverr illustration orders in one month. • Small Biz Digital Makeover: Registrations exceeded benchmark by 318%• Content Production: Directed, coordinated and delivered engaging brand content e.g. landing pages, microsites, video interviews, community profiles, social artwork, one sheets, brand swag, UGC, infographics, blog posts, giveaways and Instagram takeovers• Brand Management: Strengthened, monitored and developed the Fiverr brand to ensure voice, positioning and visual identity were of high quality and consistent across all comm channels• Partnership Support: Interfaced and helped secure strategic partners, paid media and vendors to elevate the Fiverr brand. Partners included Gary Vaynerchuk, Mashable, AdAge, MIT, General Assembly, XPRIZE, Time Out NY, American Songwriter, Epilepsy Foundation, Chambers of Commerce and various YouTube influencers• Event Activations: Guided and organized large scale event sponsorships, installations and activations, including partner negotiation, display strategy and execution. Events included SXSW (Southwest Invasion Festival), Internet Week NY, The Next Web, Campus DJ, Social Media Week & Startup Grind. Campus DJ saw ~15,000 attendees, 570 Fiverr registrations and 1,400 GIFs.

• Release Strategy: Formulated and launched multi-channel marketing strategies for artist releases; the single “Anxieties” garnered over 100k SoundCloud streams during its first month of release• Live Support: Sold artist merchandise at shows, collected newsletter sign ups and dispensed additional swag to spread artist awareness. Captured engaging live photo/video content and distributed on artist social media channels. • Content Management: Co-managed digital content including website, social media and email marketing. Successfully launched these assets from conception.• Creative Advisement: Directed and set deadlines for artist creative including digital artwork, merchandise and video content. Counselled and gave feedback on artist sound and other creative lanes.• Communication and Positioning: Crafted brand tone and messaging to define and develop the unique identity of the artist• Operations: Worked with artist to organize & prioritize tasks. Built workflows to optimize artist efficiency. Learn more about The Landing at www.whatisthelanding.com

• Social Media: Managed primary social media for ScanLife, the global leader in mobile engagement solutions; increased Twitter followers by 44%• Content Management: Facilitated content including blog posts, case studies, web pages, videos, one sheets, sales/event collateral, infographics, white papers and webinars• Revenue Gen. Support: Improved custom decks for Enterprise sales pitches to large prospects like Coca-Cola, Taco Bell, Sony and Starbucks; all aforementioned business was won• Project Management: Initiated end-to-end management of quarterly Trend Reports by generating industry leading data and working with designers to visualize • B2C Awareness: Strategized & executed B2C sweepstakes to drive mobile app usage & downloads; helped grow ScanLife app downloads to 40M and counting• Internal and External Communication: Corresponded internally to ensure employees were current on marketing material and activities. Deployed email marketing blasts to all audience segments.• Intern Supervision: Oversaw & trained team of interns and ensured their deliverables were met• Vendor Relations: Liaised with various vendors e.g. graphic designers & digital agencies• Client Strategy: Developed use cases on ways to achieve client’s mobile marketing goals• Data Coordination: Worked with engineering to collect and develop custom reports for sales team, executives and board members

• Document Coordination: Personally accountable for handling and managing critical documents for the Office of the Provost• Database Management: In charge of inputting student teacher evaluations into the university's database• Administration: Directed incoming students & visitors towards proper destination

• Social Media: Lead the promotion of live music events through digital and social campaign development; during this time the ticket revenue increased by 10%• eCommerce: Set up online ticketing services for XK8 shows that allowed prospective customers to purchase tickets in advance• Administration: Organized and loaded company press and show clippings into database