Morrie's Auto Group is one of the fastest-growing privately-owned dealership groups in the Midwest. We have a comprehensive portfolio of OEM brands, and 31 locations across Minnesota, Wisconsin, Michigan and Illinois.We sell over 20 different brands including: Aston Martin, Audi, Bentley, Cadillac, Chevrolet, Chrysler, Dodge, Ford, Honda, Hyundai, Jaguar, Jeep, Kia, Land Rover, Lincoln, Maserati, Mazda, Mercedes- Benz, RAM, Subaru & Volkswagen

Overseeing an $20MM+ digital marketing budget, I led a team of 30 digital marketers across 4 time zones, supporting 8+ brands across a dozen marketing channels, relying on both in-house team and numerous agency partnerships for tactical execution.Direct responsibility within 115 person marketing team for:1) Digital Marketing channels- Paid Search, Paid Social, SEO, AI, Email, CRM, Text, Mobile) 2)Marketing Operations - Budgeting, Vendor Management, MarTech Solutions, Agency Relationships, Campaign Innovation.3)Email/CRM & Marketing Automation- SalesForce Marketing Cloud, SailThru4)Marketing Project Management NBC Sports Next and Fandango Media are Divisions of NBCUniversal that focuses on B2C and B2B eCommerce brands such as Fandango, Vudu, Rotten Tomatoes GolfNow, GolfPass, SportsEngine and TourneyMachine. Combined, they drive over $1B in revenue for NBCUniversal.

I led a team of 15 digital marketers across NBC Sports Next. Our market leading brands include: SportsEngine, GoMotion, TeamUnify, TourneyMachine, GolfNow, TeeOff and GolfPass and NBC Sports Edge (formerly Rotoworld)As a division of NBC Sports, NBC Sports Next is fueled by its mission to make playing sports better, developing sports technology that delivers innovative solutions and immersive experiences for athletes, coaches, players and fans everywhere.

Six/Five Marketing was established with the core objective of disseminating marketing expertise among small and medium-sized enterprises. Provides comprehensive support to businesses by devising and implementing marketing strategies aimed at enhancing brand awareness, fostering customer consideration, and driving sales and conversions, irrespective of their financial constraints.

Revenue Generation - Raised eCommerce revenue by 11% year-over-year while reducing marketing spend by 5%Lead Generation - Increased website traffic by 18% YOY, generated 75,000 email and catalog signupsCampaign Strategy - Formulated yearly campaign operation plan and directed in-house creative team in creative strategy execution Budget Management - Controlled multi-million dollar yearly marketing budget across digital and print. Oversaw relationships with agencies as well as vendor partners including technological scope, execution and contract negotiations.Channel Management - Worked directly in, and also managed, multiple agencies in various marketing channels including paid search, SEO, email, social, display, radio/podcast, magazine print and catalog distribution

Deluxe is a $1.9B public company with over 5,500 employees.I am responsible for the strategic planning, development and execution of all marketing automation programs while utilizing IBM Marketing Cloud (Silverpop Engage), customer history & behavior, segmentation models and best practices to develop, manage and execute dynamic, trigger based and automated campaigns that drive customer acquisition, retention and lifetime value consistent with company targets.Deluxe develops and provides a wide array of products and services including web site design, logo design, directory listings/local SEO, search, email marketing and social media marketing tools.Tasked with building of a center of excellence to drive productivity of the email channel personalization and marketing automation and oversee enterprise-wide operations including guidelines, process and platform.Responsible for on-going assessment of service providers, agencies and processes performing RFPs as needed.Responsible for $55 million in annual revenue.

Responsible for development and execution of strategic, integrated marketing plans formulated to drive awareness, demand generation and conversion into Deluxe's Small Business Marketing Services division. Developed lead strategy and conversion metrics and goals for an inbound and outbound B2B sales team of 20 plus individuals. Increased qualified lead rate by 10% and number of units sold by 23% year-over-year using paid search, email, SEO, affiliate and social channels.This segment develops and provides a wide array of products and services including web site design, logo design, directory listings/local SEO, search, email marketing and social media marketing tools.Responsible for $50 million in annual revenue.

Lift Brands is a collection of elevated wellness companies that share a similar goal: creating comfortable, welcoming services that foster good health and wellness. From individual personalized workouts to group fitness training, each company has its own unique specialty. For both users and owners, these wellness brands serve as the foundation for a better life.I managed the digital marketing strategy and implementation along with fostering strategic partnerships across the brands for this $40 million company.Implemented long term SEO and conversion strategies for all brand websites. Managed mobile websites and mobile apps along with complete overhaul of main websites to be more ecommerce friendly. Responsible for all website traffic, analytics and conversions. Overall website traffic was up 65% and online membership sign-up had increased 200%.Developed and executed digital and traditional marketing programs including SEO, PPC, email, display,social media, TV, print/direct mail and radio across multiple brands aimed towards prospects and members. Strong focus on conversion analytics.

Adfusion is a groundbreaking tool for online marketers that combines brand storytelling with search engine optimization to drive measurable results in interactive marketing.Developed and implemented marketing strategies for clients to determine their marketing needs and develop custom campaigns to drive revenue and growth. Work with clients to increase SEO. Align with Advertising Agencies to strategize on their clients digital marketing needs.

AdReady is an advertising technology company focused on making online display advertising accessible and effective for advertisers of all sizes. Through AdReady’s data-rich library of proven creative, real-time ad customization tools, and intuitive web-based interface, marketers are learning that AdReady makes it easy to build and run effective online display ad campaigns in minutesAs one of the first employees, tasked by executive team to develop a sales strategy to engage and sign new clientsDeveloped strategies and implemented digital marketing campaigns for direct marketers, franchisors and other digital advertising agencies. Managed team to deliver effective campaigns and deliver high ROI.

Who's Calling is the nation's largest Customer Capture solution provider, delivering marketing and sales analytics via SAAS for print and interactive advertising. ClickPath is a fully owned subsidy that allows for the tracking and measuring of SEM to an offline environment.Analyzed clients advertising effectiveness using Who’s Calling’s suite of advertising tracking products and identified client pain points in marketing and sales while utilizing knowledge of industry to alleviate and deliver results.

Valpak provides full service direct marketing, from traditional direct mail to online delivery.Identified client’s vision, goals and budgeting requirements, acted as a consultative partner utilizing direct mail marketing to achieve client’s businesses growth. Developed customer’s direct mail campaigns from copy to graphic design.

Worked one-on-one with financial industry clients to expand their marketing mix and increase new revenue and expand current membership base. Established multi-drop direct mail programs for clients that spotlighted their member services such as Auto Loans, Home Equity Loans and New Member Services.