Brant Wilson Email & Phone Number

Worldwide marketing research firm specializing in advanced strategic research and consulting on a variety of products, services and applications. We help clients better understand customers and optimize products to match customer needs. CVS conducts product and segmentation surveys, and concept or positioning studies using focus groups or personal interviews. We also help clients test corporate and brand messaging strategies among key constituents such as customers, employees, media, industry experts or investors. We create advanced analytics and metrics to measure and improve the return on investment from marketing programs.

Houston, Tx, Us

Focused on assisting clients with insights that drive customer experience initiatives, strategies to improve targeting, customer segmentation, revenue improvement, messaging and a number of other marketing and branding programs. Responsible for managing marketing research functions across key industries such as technology, energy, retail, federal, supply-chain, financial services and others.

London , Co

Managed research studies custom designed to meet the ongoing marketing needs of diverse technology clients globally. Product and pricing studies, segmentation and branding programs as well as ad hoc surveys for major clients including IBM, HP, Apple, Toshiba, Intel, Texas Instruments, Microsoft, Lexmark, Canon and others.

Houston, Texas, Us

Directed all aspects of strategic research including product development, brand and market tracking, customer satisfaction and loyalty, market sizing and forecasting, global planning and economic expansion. Developed industry's first electronic customer registration leading to strong CRM planning metrics. Led global team in 16 countries. Managed industry consultant relationships and competitive analysis group. Integral part of pricing and market entry strategy teams. Led customer panels, advisory boards and executive briefing teams in gaining critical key account feedback on new products, service needs and channel relationships.

New York, Ny, Us

Responsible for marketing and advertising research projects for key client accounts including Exxon (gasoline and motor oil), Texas Instruments (semiconductor, consumer, engineering, business products), Wilson Foods, Beechcraft, Astroworld/Six Flags, Texas State Optical, Shearson/American Express and Business Development accounts. Managed all aspects of phone surveys, focus group studies, mall intercept projects and other research for clients managed out of Houston office. Provided valuable insights to executives and presented analysis and core metrics used to advise clients on marketing and business strategy.

St. Louis, Mo, Us

Responsible for entire test market studies on Bud Light brand in preparation for its introduction, including brand tracking, advertising weight testing across markets, packaging studies, sales analysis and other key facets of the test market plan leading to selection of branding and advertising agency. Also managed state analyses for Massachusetts, Ohio, West Virginia as well as Eagle Snacks research. Provided feedback to management pioneering spreadsheet analysis to replace traditional forms of manual reporting capabilities on Budweiser, Michelob, Natural Light and other brand surveys.

Phd, Sociology

Ms, Sociology/Research Methodology

Bs, Sociology, Research Methodology

High School, English