Brant Wilson Email and Phone Number
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Over 25 years of marketing and management experience within a variety of industries including technology, health care, transportation, beverage marketing, financial services, government, education, services, energy and others.Specialties: Customer loyalty and retention, market analysis, brand and identity, segmentation, product development, marketing strategy and planning. Qualitative and Quantitative studies globally.
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PresidentCustomer Value Systems, Inc. 1994 - PresentWorldwide marketing research firm specializing in advanced strategic research and consulting on a variety of products, services and applications. We help clients better understand customers and optimize products to match customer needs. CVS conducts product and segmentation surveys, and concept or positioning studies using focus groups or personal interviews. We also help clients test corporate and brand messaging strategies among key constituents such as customers, employees, media, industry experts or investors. We create advanced analytics and metrics to measure and improve the return on investment from marketing programs.
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Director, Marketing ResearchEndeavor Management Jun 2020 - PresentHouston, Tx, UsFocused on assisting clients with insights that drive customer experience initiatives, strategies to improve targeting, customer segmentation, revenue improvement, messaging and a number of other marketing and branding programs. Responsible for managing marketing research functions across key industries such as technology, energy, retail, federal, supply-chain, financial services and others. -
Svp, Primary ResearchMillward Brown/Intelliquest 1992 - 1994London , CoManaged research studies custom designed to meet the ongoing marketing needs of diverse technology clients globally. Product and pricing studies, segmentation and branding programs as well as ad hoc surveys for major clients including IBM, HP, Apple, Toshiba, Intel, Texas Instruments, Microsoft, Lexmark, Canon and others. -
Director, Strategic PlanningCompaq Computer Corporation 1983 - 1992Houston, Texas, UsDirected all aspects of strategic research including product development, brand and market tracking, customer satisfaction and loyalty, market sizing and forecasting, global planning and economic expansion. Developed industry's first electronic customer registration leading to strong CRM planning metrics. Led global team in 16 countries. Managed industry consultant relationships and competitive analysis group. Integral part of pricing and market entry strategy teams. Led customer panels, advisory boards and executive briefing teams in gaining critical key account feedback on new products, service needs and channel relationships. -
Research Project ManagerMccann-Erickson, Inc 1982 - 1983New York, Ny, UsResponsible for marketing and advertising research projects for key client accounts including Exxon (gasoline and motor oil), Texas Instruments (semiconductor, consumer, engineering, business products), Wilson Foods, Beechcraft, Astroworld/Six Flags, Texas State Optical, Shearson/American Express and Business Development accounts. Managed all aspects of phone surveys, focus group studies, mall intercept projects and other research for clients managed out of Houston office. Provided valuable insights to executives and presented analysis and core metrics used to advise clients on marketing and business strategy. -
Marketing Research AnalystAnheuser-Busch, Inc. 1980 - 1982St. Louis, Mo, UsResponsible for entire test market studies on Bud Light brand in preparation for its introduction, including brand tracking, advertising weight testing across markets, packaging studies, sales analysis and other key facets of the test market plan leading to selection of branding and advertising agency. Also managed state analyses for Massachusetts, Ohio, West Virginia as well as Eagle Snacks research. Provided feedback to management pioneering spreadsheet analysis to replace traditional forms of manual reporting capabilities on Budweiser, Michelob, Natural Light and other brand surveys.
Brant Wilson Skills
Brant Wilson Education Details
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Washington University In St. LouisSociology -
Texas A&M UniversitySociology/Research Methodology
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University Of RichmondResearch Methodology
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Southampton High SchoolEnglish
Frequently Asked Questions about Brant Wilson
What company does Brant Wilson work for?
Brant Wilson works for Customer Value Systems, Inc.
What is Brant Wilson's role at the current company?
Brant Wilson's current role is Transformational Advisor | Master Listener | Story Capturer.
What is Brant Wilson's email address?
Brant Wilson's email address is b.****@****bal.net
What is Brant Wilson's direct phone number?
Brant Wilson's direct phone number is +171359*****
What schools did Brant Wilson attend?
Brant Wilson attended Washington University In St. Louis, Texas A&m University, University Of Richmond, Southampton High School.
What skills is Brant Wilson known for?
Brant Wilson has skills like Marketing Research, Marketing Strategy, Segmentation, Market Analysis, Crm, Strategy, Qualitative Research, Project Management, Analytics, Cross Functional Team Leadership, Program Management, Competitive Analysis.
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