Brayan Chacón Quesada Email & Phone Number

Heredia, Costa Rica

Costa Rica

• I co-developed the strategy for establishing and onboarding our new design team in Phoenix, AZ. This involved developing the recruiting process to attract top talent and successfully onboarded 5 Creative Leads, 14 Sr. Designers, and 3 Account Coordinators. I ensured that all new team members adapted seamlessly to our Firm’s culture and processes within their first six months.• As a co-leader of Creative Operations, I manage Creative Operations across three different service lines within our Design Media department across the Americas. I develop robust processes and guidelines to ensure smooth team operations that consistently deliver the highest quality work to our clients. I create and implement a vision for these teams, translating it into clear objectives, requirements, expectations, and guidelines to optimize their performance.• Leading a team of 5 Creative Leads, I focus on their development and empowerment focused on their career growth. I coordinate with various operational areas to address legal, ethical, and technical requirements, ensuring that our creatives are equipped with the necessary tools to lead designers effectively and manage their projects successfully.

• Partner with cross-location teams of McKinsey Senior Partners, Engagement Managers, Designers, Data Scientists, Business Analysts, and Developers to create digital products and solutions for our clients.• Work closely with the Client Communications Global Director, Creative Managers, and Communication Experts implementing a new communication service model venture to help McKinsey better integrate communications and creative expertise • Manage multiple complex projects at the same time using agile methodologies, making sure clients and teams are updated with weekly milestones, budget forecast and production schedule.• Lead several graphic design and UX/UI teams, working closely with the Team Leaders in building a positive team culture. Also in charge of the regular communication and alignment on the vision of each product roll-out.• Lead digital engagements in different industries (healthcare, banking, retail), scoping the project requirements, budget alignment, and service quality.• Develop Design Thinking Workshops with clients, also conducted user interviews, designed and implemented user surveys; facilitated card-sorting and tree-testing for product development.

Costa Rica

• Lead the creation of a new digital product offering to fulfill client demands. Arranging overall budget, team setup, metrics, service levels, and monitoring supply and demand.

San José

Responsible of conceptualizing communication assets to better serve consultancy projects/strategies

San Jose

• Analyze all the KPI´s of the digital proposals in order to achieve an effective creative solution for the customer• In charge of conceptualizing digital advertising and also developing digital marketing strategies for our clients• Facilitating meetings with the stakeholders in order to sell the solutions we wanted to implement

San Jose

• In charge of graphic design, digital marketing, social media management, animated banners for web pages and also the conceptualization of public events • In charge of a monthly data analysis to ensure KPI's• Mentoring and training: visual communication, banners creation and also user experience

Honduras

• In charge of the redesign of all the NGO company branding, creating a complete branding and customer experience with a very limited budget. • In charge of event planning

•In charge of graphic design, coffee and yogurt packaging • University graphic design lab assistant

Bachelor’S Degree, Art And Visual Communication With Emphasis In Graphic Design

Google Week Program, Digital Communication And Media/Multimedia