TURN KNOBS. TURN HEADS.Nice Nobs is a vibrant company dedicated to bringing a splash of color to the world of music! At Nice Nobs, I bring to life the story of our brightly colored music knobs that are perfect for musicians who want to express their creativity through their instruments.

Apparel design, story conceptualization, color stories, mood board creation, Illustration, and UI/UX

• Led and motivated a team of four Graphic Designers in developing and leading concurrent projectsacross multiple timelines, working diligently to prioritize tasks• Carefully assessed market trends, client preferences and competitor activity to launch design seasons;included the use of innovative mood boards that featured relevant content• Ensured brand compliance of all graphics, communicating with factories to maintain product quality• Developed and launched plans to generate sales and expand the NEO brand in China• Created and set forth processes in need of improvement, leveraging strategies to achieve quickresolution• Gave art direction and photo direction, keeping the Adidas aesthetic while fostering new ideas.

• Meshed the visual language of the company with various business strategies to develop cutting-edge artwork using updated knowledge of design trends in moto-related industries• Oversaw the progress of creative projects, delegating tasks to colleagues as the Lead Artist for the young adult market• Partnered with global and domestic vendors to soundly execute graphics• Archived all artwork within the company’s internal software catalogue• Promoted company initiatives at trade fairs and moto sport events, supporting staff and educating thepublic simultaneously• Developed trend reports post-travel for use in design efforts and other cross-functional initiatives

• Produced creative new artwork concepts, taking into account seasonal color, print, and pattern design trends• Joined with other Designers to develop and deploy concepts for seasonal lines, adhering to production art delivery deadlines at all times• Acted as a subject matter expert to cross-functionally offer support to Assistants and Associates

• Conceptualized and brought to life designs used in collateral, marketing materials and supporting documents• Worked both by hand and via Adobe Creative Suite utilizing expertise in emerging fashion and pop culture trends• Created the graphics used on all Brew City 2013 Summerfest t-shirts, which garnered over $1M in sales• Crafted tech packs and final files that imaged properly to film for internal and external use• Always adhered creatively to the company’s daily themes of Invent, Innovation and Cooperation• As an Associate Designer, coached and guided other artists’ work as well

• Fostered and sustained positive relationships with clients at all phases of their respective project lifecycles• Handled idea discussions and needs assessment for each, aptly modifying final web and print designs• Optimized websites by preparing and publishing updated graphic and copy content