Braulio Ramirez Email & Phone Number

San Diego, CA, US

San Francisco, US

As Senior UX Writer, I specialize in content strategy and microcopy. I partner with designers, product managers, researchers, and developers to create intuitive digital experiences with a consistent voice.

Santa Monica, CA, US

• Led conversation design for A.I. channels across Disney Streaming brands, including Hulu, Disney+ and ESPN+
• Wrote UI copy for Hulu's VX tools and platforms, including the Hulu Help Center
• Wrote UI copy for in-app error messaging
• Created support content for Hulu, Disney+ and ESPN+
• Designed and created conversational flows for Hulu's automated chatbot
• Developed copy to support app-store releases across several platforms

Santa Monica, CA, US

• Maintained Hulu's social media presence on Facebook and Twitter by answering customer posts and monitoring responses
• Partnered with marketing and corp comm teams to assist verified users and influencers on social media
• Collaborated with various stakeholders to facilitate known-issue investigations and expedite resolutions
• Assisted with auditing Hulu's Help Center, ensuring articles met SEO best practices, style guidelines, and translation standards

San Diego, CA, US

• Designed story-driven audio tours for various museums, including San Diego Museum of Art, Battleship IOWA in San Pedro, San Diego's Little Italy and San Diego's Balboa Park
• Wrote treatments, scripts and dialogue for short-form video content, i.e., animations, live-actions, commercials, etc., that engaged visitors and inspired online sharing to promote content
• Conducted extensive research that included interviewing museum curators, studying relevant books and periodicals, and digging through reputable internet sources
• Created rollout-plans for clients and helped publicly launch mobile apps and as a result, each museum reached 300+ downloads on launch day (over 60% capture-rate)
• Managed Guru's Twitter and Facebook accounts. Tasks included planning social media calendar and creating fun, timely and relevant posts

New York, NY, US

• Managed a $2.6 million business with a team of 25+ sales associates
• Coached sales associates on Macy’s customer service standards
• Acted as Executive-In-Charge of store on a daily basis
• Served as store captain for driving Macy's MAGIC and My Client

New York, NY, US

• Managed a $3 million business and a team of 20 sales associates and brand-specialists in all stages of the selling process to exceed sales plans, new account goals, and sales action metrics
• Led selling team to foment and increase clientele relationships to improve customer service experience, achieve sales targets, and build customer loyalty
• Collaborated with Macy's District Team, including merchants, planners, and vendors, on merchandising decisions and implement best practices at work
• Served as Customer-Service Store Captain to increase customer service satisfaction and scores

New York, NY, US

• Managed a $1.3 million business, including 20+ brands, and 10 sales associates.
• Led a department project that was designed to increase sales by improving work-partnerships with vendors, district merchants, district planners, and peer executives; project resulted in making sales goal for October.
• Organized team-building activities designed to improve working relations amongst sales associates
• 10-week program resulted in a full-time offer as Sales Manager for Women's and Juniors' clothing departments at Chula Vista Macy's.

San Diego, CA, US

• Produced engaging and error-free content for various clients
• Translated English copy to Spanish for Latin American clients

Berkeley, CA, US

• Built relationships with movie publicists in the Bay Area, helping the Arts & Entertainment department cover more major film releases and interviews with major filmmakers.
• Reached a wider readership by using Facebook and Twitter to increase and measure growing article views. A particular interview with film actor Dennis Quaid about his movie "At Any Price" generated several reader.
• Covered the 85th Annual Academy Awards, which resulted in 5 blogposts, 2 podcasts, and live-blogging the event.
• Led coverage of 4 local film festivals — 2013 SF International Film Festival, 2013 SF AsianAmerican Film Festival, 2013 CAMFest, and 2013 SF Indie Fest.
• Managed and kept a weekly blog about film-related topics.

Berkeley, CA, US

• Led coverage on the 84th Annual Academy Awards, producing 5 lengthy blogposts that focused on major film categories, generating several reader responses, 15+ retweets, and 30+ Facebook likes.
• Hosted several podcasts that covered any film and entertainment related topics, from film reviews to discussions about independent filmmaking.
• Participated in coverage of the 2012 San Francisco International Film Festival.
• Covered several arts and entertainment related stories, including 2 major film releases (Sony Pictures' "21 Jump Street," and Paramount Pictures' "Flight').

Berkeley, CA, US

• Facilitated office operations and administrative work by reorganizing office space that caused filing issues, unproductive space use, etc.
• Assisted 7 Fund Managers with administrative work, including completion budget-approval forms.

New York, NY, US

• Assisted in managing a $5 million business that included 26 selling associates.
• Trained 10+ associates on how to use a company special function designed to gather customer feedback that is used to study trends in customer tastes and preferences.
• Coached 21+ associates on customer-service oriented selling practices throughout 8 weeks. Led to associates achieving +125% of their weekly sales goals.
• Internship resulted in full-time offer as a company executive.

San Francisco, CA, US

Bachelor'S Degree, History

User Experience

Summer Course: Principles Of Journalism, Journalism