Hong Sim Email & Phone Number

• Highly motivated leader who has led multi-functional multi-geography teams to grow leading brands (e.g. Dove $6B, Pure Leaf Iced Tea $1B) and seed brands. • 15+ years of success in top FMCGs across global/regional/local, by connecting strategy/execution/commercial. • An inspired brand marketer, innovator and problem solver who makes things happen: - World’s first tea mixology experiential bar for Pure Leaf with 755m earned impressions in 1 month and 300% ROI. Won Unilever’s top brand growth award for growing the brand to $1B in 7Y. - Dove deodorant ($1.2B) relaunch with best-in-market product and most effective campaign in 25Y history, +12% Y1.- Dove Men deodorant reset into the world’s fastest growing Personal Care brand, +22% Y1. - World’s first 2-step hair treatment for Dove Hair, step-changing a soap brand’s credibility in beauty, +25% in Y1. - Pioneered plant-based for 2 FMCGs: Dove’s first vegan range across 4 categories,+$100m in 3Y. New food brand acceleration for Premier Foods,+300% in 1.5Y. • An authentic people leader who drives the vision, fosters collaboration and influences stakeholders.• Passionate about sustainability (e.g. plant-based) and people's potential (e.g. self-esteem with Dove). • Speaks 5 languages and enjoys working with people from diverse backgrounds.• Outside work, travels for food/culture/art and volunteers with dog organisations. See also Recommendations section. Skills:Multi-Year Brand StrategyAnnual Brand Plan Brand Positioning, PurposeRenovation, InnovationInsight & Data Analytics Omnichannel Communications (Traditional, Digital, Social)Geographic Expansion & Adjacencies Channel/Pack/Price Strategy Stakeholder InfluencingCross-Functional Leadership Team Development P&L Management