Braxton Bragg Email & Phone Number

Manhasset, Ny, Us

New York, Ny, Us

Partner with Product, Design, Engineering, Analytics, and Go-to-Market teams to drive acquisition, engagement, and monetization.

Los Angeles, Us

Company shut down app and terminated staff in June 2024.Venture-backed, seed-stage company at the intersection of web3, AI, and social media. Our app enabled users to create and exchange digital trading cards from their personal photos or videos, or use generative AI (Stable Diffusion) to create unique AI art.As VP of Growth, I partnered with the CEO and Product Development team on product-led growth (PLG), led our product data reporting and analysis, and managed three teams: marketing/social media, community, and trust and safety.

Company ran out of runway and terminated all staff in November 2022 during the crypto/NFT downturn.Endless AI was a seed-stage web3 company focused on interactive entertainment using "living" NFTs powered by conversational AI (OpenAI's GPT-3). Our first project was called "Fuzzle" in partnership with Gala Games and included a companion app with games and activities. In my capacity as Head of Product, I crafted the high-level product vision and UX for the pilot app (which we built in early 2022 and launched in May 2022), built and managed the roadmap for our app and our NFT collections, and directly managed our community and blockchain development functions

New York, Ny, Us

Series C compliance software company that helps other B2B SaaS companies pursue certifications in SOC2, ISO27001, HIPAA, and other information security frameworks.I built the product team from 1 to 12 people and supported our journey from Series A to Series C, total funding of $85M.In this role, I helped grow ARR by 400%, increased the size of the company from 30 to almost 200, and launched two new products. I also supported our our fundraising of a $35M Series B and Series C of $50M. My team consisted of PMs at various levels, Product Support/Operations, and a Technical Writer working with 7 development squads on 3 different products. With my team, I built and maintained the roadmap, worked with our three founders and my peers in Development, CX, and Sales, on vision and alignment, and spearheaded ongoing competitive intelligence.

Us

Product Portfolio Lead for McKinsey Publishing (web and mobile), including McKinsey Quarterly, Practice Insights, and McKinsey Global Institute. Broadly, I created and managed roadmaps and feature development in order to improve our core KPIs.My major project over my tenure was the design and development of the next-generation "article template" used for all McKinsey knowledge content, a redesign of our account and email subscription system, a new blogging platform, and a reboot of our mobile app (McKinsey Insights) on iOS and Android. This work coincided with a major Firm-wide rebranding ("visual identity") which required a complete visual overhaul of the McKinsey mobile app and website.Additionally, I supervised a small data science team that maintains and expands Tableau dashboards and workspaces in our analytics suite and pursued data investigations on behalf of business stakeholders, and co-led a user experience and A/B testing workstream intended to learn more about our users.

Culver City, California, Us

Led product, game design, and UX for new feature design and development for Yahtzee with Buddies, Dice with Buddies, and Dice with Ellen, including entirely new UX and multiple marquee features (e.g. progression system, clubs).Managed six-month development process and licensor relationship for Dice with Ellen, achieving #1 top free app on iOS after launch.

San Francisco, Ca, Us

Led cross-functional Growth team coordinating Marketing, Product, and Engineering efforts to increase signups, conversion, and collections per user across the Weebly ecosystem. Also, I managed international expansion for Weebly’s website building service for small businesses.Managed OKRs and roadmap for Growth and International team, including modeling estimated upside in order to prioritize effectively for maximum business impact., wrote specifications for dozens of large and small feature and work with designers and three engineering teams using agile development methodology to responsibly improve the web product.Designed, developed, and analyzed A/B tests driving significant revenue gains and led the Product team effort for ongoing implementation of product event tracking and experimentation approach.

San Francisco, California, Us

After embedding with several newly launched titles in Central Product Management, I joined the casino division and managed mobile development for top slots game Hit It Rich!. My day-to-day responsibilities included live-game monitoring, data analysis, and feature design and development for our product on the Android, Kindle, and iOS platforms.Previous stints include the Central Product Management team, for which I facilitated knowledge-sharing between studios on key learnings from web and mobile, and Product Strategy, for which I worked on competitive analysis, Zynga's 2015 slate, and the email marketing campaign for FarmVille 2: Country Escape.

Master Of Business Administration (M.B.A.), Technology Marketing

Growth Series

Bachelor'S Degree, Leadership Studies

Bachelor'S Degree, Accounting