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Monique Paul is listed as Photography @ 2nd House Studios | ex Strategy @ 72andSunny, Deutsch LA at 2nd House LLC, based in Houston, Texas, United States. AeroLeads shows a matched LinkedIn profile for Monique Paul.
Monique Paul previously worked as Producer at 2Nd House Llc and Social Media + Brand Strategist at 72Andsunny. Monique Paul holds Bachelor'S Art, Mass Communication/Media Studies from Howard University.
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At Howard University, my journey in Mass Communication laid the groundwork for a career where storytelling and strategic thinking converge. As a Brand Strategist at 72andSunny, I helped craft narratives that not only resonated with audiences but also translated into tangible success, like the 97% stock value surge for Wingstop. Our team's data-driven approach, leveraging tools such as MRI Simmons and Helixa, was critical in developing over 50 brand campaigns that captivated and engaged.Beyond strategies, my passion for production flourished at 2nd House LLC, where we executed over 200 multimedia projects. This hands-on experience in content creation and social media marketing, combined with a strategic mindset sharpened at 72andSunny and Deutsch LA, has honed a unique blend of creative and analytical prowess. It's about creating not just content, but a conversation that builds lasting connections between brands and their communities.
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Washington, Dc; Los Angeles, Ca; Houston, Tx
Lead the conception, development, and publishing of 30+ pieces of promotional social media and online video content for Deloitte, Hit Hard Fitboxing, and others.Directed the oversight for 200+ still and video projects from ideation to delivery, including conception, direction, production, design, style, capture, and edit.
Los Angeles, California, United States
Played a key role in the development of local, national, and global campaigns for Wingstop, Amazon, Cadillac, United Airlines, Venmo, and Team USA. Developed strategic initiatives that contributed to a 97% increase in Wingstop's stock value within one year. Developed the strategic approach for 50+ brand and product campaigns using qualitative and quantitative research methods (interviews, ethnographies, surveys, and desk). Utilized data mining to confirm and uncover actionable insights for 70+ campaigns using MRI Simmons, Canvas8, Infegy, and Helixa daily.Surfaced key insights in externally circulated monthly competitive and quarterly trend reports that informed upcoming campaigns.Built annual comprehensive social media best practice playbooks that increased agency wide comprehension.Lead and advised the development of paid social media and integrated campaign approaches for 6 brands.Built 10+ effective communication and messaging architectures.
Los Angeles
Brands: Lowe's, Real California Milk, Snapple, 7UP, Mott's, and MattelDeveloped, pitched, and sold 20+ paid and organic social concepts and strategies across new and existing clients.Built and circulated monthly social content calendars and biweekly organic social analysis reports across 4 brands.Collaborated across 6 departments to build breakthrough integrated paid and organic social campaigns.Mentored 5+ senior creative teams on social media literacy, resulting in increased social media competency.
Los Angeles, Ca
Client: HuluAs an Ass. Account Executive, I received the opportunity to simultaneously manage 2-3 campaigns as I assisted the Account Director and Account Supervisor in the creative development and the successful execution of video, digital, social and OOH advertising campaigns ranging between $500,000 - $2M. In addition to my role, I served as the 'Jane of All Trades' to the account team as well as to creatives, strategists, production, and BA.
Los Angeles, California
Clients: TargetAs an Account Coordinator, I effectively implemented and executed all areas of advertising campaigns as well as supported in the creative, strategic and production development of our national campaigns.
Washington D.C. Metro Area
As AARP's social media intern, I contributed to the development and implementation of strategic social media campaign, daily management of the company’s online communities, and utilized my social listening skills to surface insights, opportunities, and create content for our audience.
District Of Columbia, United States
As the Director of Photography and videographer for Seafarers Exhibition opening, I produced :30 promotional and :60 full length content, alongside an archive of still photography for the grand opening.
Activities and Societies: Quad Stroll Team, Chicago People's Union, Howard University Fashion Week Staff, Resident's Fest Staff, Elite.
Activities and Societies: Majorettes Captain, Black Student Association, International Days, Mock trial
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Monique Paul works for 2nd House LLC.
Monique Paul is listed as Photography @ 2nd House Studios | ex Strategy @ 72andSunny, Deutsch LA at 2nd House LLC.
Monique Paul is based in Houston, Texas, United States while working with 2nd House LLC.
Monique Paul has worked for 2Nd House Llc, 72Andsunny, Deutsch La, Big Family Table (An Ipg Agency), and Aarp.
You can use AeroLeads to view verified contact signals for Monique Paul at 2nd House LLC, including work email, phone, and LinkedIn data when available.
Monique Paul holds Bachelor'S Art, Mass Communication/Media Studies from Howard University.
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