Lead the conception, development, and publishing of 30+ pieces of promotional social media and online video content for Deloitte, Hit Hard Fitboxing, and others.Directed the oversight for 200+ still and video projects from ideation to delivery, including conception, direction, production, design, style, capture, and edit.

Played a key role in the development of local, national, and global campaigns for Wingstop, Amazon, Cadillac, United Airlines, Venmo, and Team USA. Developed strategic initiatives that contributed to a 97% increase in Wingstop's stock value within one year. Developed the strategic approach for 50+ brand and product campaigns using qualitative and quantitative research methods (interviews, ethnographies, surveys, and desk). Utilized data mining to confirm and uncover actionable insights for 70+ campaigns using MRI Simmons, Canvas8, Infegy, and Helixa daily.Surfaced key insights in externally circulated monthly competitive and quarterly trend reports that informed upcoming campaigns.Built annual comprehensive social media best practice playbooks that increased agency wide comprehension.Lead and advised the development of paid social media and integrated campaign approaches for 6 brands.Built 10+ effective communication and messaging architectures.

Brands: Lowe's, Real California Milk, Snapple, 7UP, Mott's, and MattelDeveloped, pitched, and sold 20+ paid and organic social concepts and strategies across new and existing clients.Built and circulated monthly social content calendars and biweekly organic social analysis reports across 4 brands.Collaborated across 6 departments to build breakthrough integrated paid and organic social campaigns.Mentored 5+ senior creative teams on social media literacy, resulting in increased social media competency.

Client: HuluAs an Ass. Account Executive, I received the opportunity to simultaneously manage 2-3 campaigns as I assisted the Account Director and Account Supervisor in the creative development and the successful execution of video, digital, social and OOH advertising campaigns ranging between $500,000 - $2M. In addition to my role, I served as the 'Jane of All Trades' to the account team as well as to creatives, strategists, production, and BA.

Clients: TargetAs an Account Coordinator, I effectively implemented and executed all areas of advertising campaigns as well as supported in the creative, strategic and production development of our national campaigns.

As AARP's social media intern, I contributed to the development and implementation of strategic social media campaign, daily management of the company’s online communities, and utilized my social listening skills to surface insights, opportunities, and create content for our audience.

As the Director of Photography and videographer for Seafarers Exhibition opening, I produced :30 promotional and :60 full length content, alongside an archive of still photography for the grand opening.