Brayden Smith Email & Phone Number

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Austin, Texas, Us

San Francisco, California, Us

- Attained 409% of annual quota in FY 2021 and 414% in FY 2022- Placed 1# in attainment & revenue for 2021 (13 AEs) and 2022 (25 AEs): awarded Presidents' Club honors both years- Sourced, worked, & closed the company's first enterprise deal, then grew the account 22% within 3 months of closing- Prioritized being a team player; trained new hires, coordinated across departments, and added value to others wherever possible

Salt Lake City, Utah, Us

Lehi, Utah, Us

- Placed #1 of 10 sub-vertical AEs in both closed ACV and average deal size- Ranked 1st of 22 vertical AEs in closed self-sourced deals; sourced 17 deals, second place sourced 12- Made more prospecting calls than any other AE in the vertical and ranking in the top 10% company wide- Took proactive role in collaborating among sub-vertical As to improve performance & attainment

Lehi, Utah, Us

- Reached quota attainment of 157%, 185%, and 142% during final 3 months - Received three promotions in 13 months; became one of the fastest AE promotions in company history- In first role, led 12 other SDRs in opportunities generated 4 out of 6 months - Placed in top 5% of 100+ SDRs in opportunities & revenue sourced- Qualified for company Founders' Club trip, but elected to take Account Executive promotion instead

South Jordan, Utah, Us

Upon completion of my degree, I was promoted from intern to full-time digital marketer. I felt honored to be able to accept this offer from one of the state's top tech companies. Although I was proud of what I had accomplished, the best was yet to come.- Drove significant amounts of new ARR each month through creating and optimizing digital marketing campaigns on LinkedIn, Google Ads, Bing Ads, and other platforms- Built LinkedIn into a high volume channel; increased daily lead generation from ~3 to over 100, all while maintaining optimal quality levels- Created highly targeted InMail campaigns with conversion rates as high as 67%; average conversion rate for my campaigns is 31.7%- Doubled conversion rates by identifying pain/pleasure points of prospective customers and writing text ads to highlight the benefits of Canopy Tax- Opened communication pathways between marketing and sales departments to resolve quality issues, ensuring the SDR team had a constant pipeline of high-quality leads

South Jordan, Utah, Us

As an intern, Canopy enabled me to have more hands-on PPC experience than I had ever experienced. I began managing digital campaigns in July 2017, and gradually began taking on more platforms such as Google AdWords and Bing Ads. I also explored new advertising platforms like LinkedIn, Snapchat, Quora, Reddit, and others.- Gained thorough understanding of top-of-funnel lead generation through managing digital advertising campaigns- Revamped advertising strategy on Bing and Google AdWords; brought channel from < 10 weekly leads to several hundred each month- Improved lead quality through BI analysis and coordinating with sales department- Oversaw implementation of self-selecting system where unqualified leads removed themselves from the sales funnel

South Jordan, Ut, Us

When Campfire Industries wanted to take their Amazon sales in house, I helped them start their Amazon Seller account. We worked together to ship inventory to Amazon, and sold 60 units in our first 17 days, generating nearly $1,400 in organic revenue.

My role at Valley Food Storage had major implications for the success of the company. I managed over $50,000 in monthly sales, which I grew through PPC advertising, polishing product listings, and improving shipping efficiency. I also coordinated with the website marketing department and created email marketing campaigns for seasonal promotions.One of my greatest achievements was revising our PPC campaign structure, which led to a 382.54% increase in PPC revenues while slightly raising our Return on Ad Spend.

Provo, Utah, Us

Working with the Marketing Association was the highlight of my BYU experience. My role as the VP of Pre-Management Engagement is a perfect fit for me, because I'm able to communicate my passion for marketing to prospective marketing majors. My team and I have seen incredible success, increasing membership to an all-time high of 560, and helping prepare the next generation of BYU marketers.

South Jordan, Ut, Us

I led a team that revamped the way Campfire Industries markets its flagship product, the Wolf'em Stick. We sharpened the target market and devised ways to reach them via social media marketing, blog content creation, and blogger outreach. We concluded the internship by providing product and brand recommendations based on sales performance and social media engagement data. Ultimately, in the 3 months of our internship, we quintupled (5x) their online revenue from the 3 months prior to it.

Denver, Co, Us

During my junior internship, I was able to work with multiple account managers to learn various different platforms of online advertising, including Google, Facebook, Instagram, and Bing. This is where I got substantial experience with data analysis; based on my findings, I made a number of recommendations, including ad segmentation on mobile operating systems for a few select clients, and a revised ad spend strategy.

San Jose, Ca, Us

Adobe needed some volunteer work collecting revenue information from a few thousand of their clients for a data science project. I spent around 20 hours of my time looking up revenue statistics for these clients, and reporting it back to Adobe. This project had major implications for Adobe's sales.

As my first real marketing experience, Kynetic Bubble Sports provided a transition from concepts I'd learned in class into real-world marketing strategies. My team and I defined our target market, planned events that held appeal for them, and engaged with them on social media. Although the internship formally ended in December, my bosses Chris Huntington and Ben Clayton invited me to participate for a second semester.

Provo, Ut, Us

Being a rockstar counselor required having a number of important skills. Above all, interpersonal communication in both formal and informal settings was critical in creating and maintaining relationships with youth. I also helped them learn the principles of goal setting, communicating with others, and performing service.

Bachelor’S Degree, Business Management, Marketing

Undeclared

High School Diploma