Projects include: Tech SaaS UI product designBrand and identity designWeb UI Design for B2C productConference materials for nonprofitSocial media and marketing materials

• Optimized user experience for multiple websites, resulting in a 20% increase in conversion rates.• Managed a library of 200+ creative assets, ensuring brand consistency across all platforms.• Led major rebranding initiatives for digital and physical assets, aligning with company goals and values.• Designed an array of organic and paid social media assets for multiple platforms.• Created email templates in Salesforce CRM and Emailify, ensuring consistent design across mail clients.

• Redesigned the organization's flagship software, focusing on user experience and accessibility best practices.• Developed and implemented a comprehensive UI design system with 100+ components.• Designed and deployed an Open Source Icon library, providing a consistent public-facing and internal product.• Mentored junior designers on projects, accelerating digital asset production and quality.

• Create UI designs for premier software and contribute to team design standards • Core member of conference creative team, create promotional materials and thematic interior designs.• Designed an interactive character for the Apple Watch, animated app demo presented to Apple stakeholders.• Collaborated with user research team to create educational and networking materials to attract research participants.