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Technical and strategic marketer with over 15 years experience in SaaS/B2B across digital, operations, automation, content, SEO, SEM, paid, product, sales enablement, lead generation and growth. Key part of leadership and senior teams for numerous ASX and billion dollar companies reaching buyout and acquisition. Focused on team collaboration, growth initiatives, sales alignment, revenue and customer advocacy.Founded and sold multiple startups along with a Top 30 Under 30 award.
Cloud Assess
View- Website:
- cloudassess.com.au
- Employees:
- 30
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Head Of Marketing And GrowthCloud AssessPerth, Wa, Au -
Head Of Marketing & GrowthCloud Assess Jul 2023 - PresentCoomera, Queensland, AuCloud Assess streamlines training and assessments through our cloud and mobile platform for the modern frontline workforce. Used across Registered Training Organisations (RTOs), Training Providers (UK) and Enterprises for Workplace Skills. Customers include McDonalds, Pacific National, Veolia and Queensland Rail.Leading and growing a team of talented marketers across digital, content, SEO, events, product and advertising to grow pipeline and expansion. -
OwnerBray Marketing Sep 2016 - PresentPerth, Wa, AuApplying lessons from my own business growth and experience to help startups and SMEs with modern websites, automation and AI to drive growth and conversion. -
Growth SpecialistHubspot Nov 2022 - Jul 2023Cambridge, Massachusetts, UsHelping teams implement proven tactics to grow and scale their businesses. - Lead generation- Conversion - Channel marketing - Sales and marketing automation- AI - Account based marketing - Reduce cost/lead and ad spend - Speed up sales cycles - Go to market strategy - Integrations with third parties - Tech stack optimisation Hit me up for a free personalised 24/7 growth engine workshop with actionable growth tactics proven to help grow your business 🙌 -
Head Of Marketing (Apac)Drift Nov 2021 - Oct 2022Boston, Massachusetts, UsDrift is the new way businesses buy from businesses. Our conversational marketing & sales platform helps make better marketing and sales professionals by driving more revenue from website visitors and is trusted by over 50,000 businesses worldwide.- 197% reduction in cost/lead- Leading sales and marketing operations through Salesforce, Marketo, 6sense, Drift, Zoominfo and Apollo- $3.5m pipeline creation (65% through FY)- Direct attribution to $550k in sales- Working collaboratively with APAC SDRs and AEs to define marketing strategy to support revenue goals - Syncing marketing efforts and campaign delivery with the US and EMEA- 3,300% increase in social engagement in region- 38.4% increase in Engaged Accounts- 44.1% increase in Marketing Qualified Accounts- Interviewing customers to develop high impact case studies through video, website and sponsored content - Global email nurture build and roll out across all BUs to drive conversion across sales funnel - Global enrichment program roll-out resulting in 7.5k EAs- Job change initiative resulting in 3.2k EAs globally - ABM in APAC expert and feature in webinar and leadership report - Content/lead gen/webinar development including Drift x Salesforce/Marketo/Pardot- Event and tradeshow management to drive regional awareness -
Global Marketing ManagerK2Fly Mar 2021 - Nov 2021Subiaco, Western Australia, AuJoined following K2fly’s acquisition of Decipher (Wesfarmers) as Head of Marketing.K2fly provide cloud accessible technical assurance and resource governance enterprise solutions which are trusted by leading Tier 1 and Tier 2 miners to deliver environmental, social and governance (ESG) outcomes. Our clients include 3 of the 4 big iron ore miners and 5 of the top 10 global gold majors. Achievements:• Company website built in-house within 4 weeks in collaboration with SME’s and Executive team, saving ~$50k and resulting in 1800% increase in organic web traffic and ~40k monthly visitors• Creation of Top 100 Miners by Market Cap database and website as growth initiative to drive traffic and leads to parent website• Marketing spend reduced by 55% by bringing capability and delivery in-house• CRM (Salesforce) and Marketing Automation (Pardot) rolled out globally (in-house) supporting digital, advertising and content strategy, resulting in 1500+ leads and contributing to $9.1M revenue (TCV)• Creation of thought leadership content through videos, guides and whitepapers resulting in 428% increase in engagement and 232% increase in impressions• Corporate rebrand and development of global collateral to support go-to-market and company land & expand strategy -
Marketing Manager (Executive Team)Decipher Jan 2019 - Mar 2021Perth, Wa, AuDecipher is a tech startup within Wesfarmers. Responsible for the go-to-market planning and execution of our solutions into mining, waste and agriculture alongside our product and delivery teams. Strategic delivery through a focus on customer experience and value journey and success based on awareness, lead generations and revenue creation.Built a $16m pipeline before a multi-million company buy out. - Wesfarmers Collaboration Award Finalist- Successful transition from product based to solution based marketing resulting in over 5k leads and direct impact on revenue targets- 4 new solutions taken to global market - Digital marketing through in-house website build (x2), SEO, SEM and remarketing - Product marketing, nurturing, personalisation and engagement mapped to customer value journey- Content marketing through the development of an expert contributor network, blog, education and resource development (whitepapers, case studies and industry topics) resulting in competitive dominance >50%- Advertising and industry sponsorship secured from pilot testing resulting in >55% click rate on EDMs- Implementation and deployment of CRM (Salesforce) and Marketing Automation (Pardot) with a focus on personalization, dynamic content, lead generation and nurturing to generate high quality leads and revenue- Industry and company led and partner events including webinars and tradeshows -
Marketing ManagerInx Software Mar 2010 - Jan 2019West Perth, Western Australia, Au• Responsible for entire marketing program (product, digital, advertising/promotion, social media, content, events, partnerships/joint ventures, strategy/reporting) during critical growth phase reaching company customer base to 600,000+ users and increased annual revenue resulting in multi-million dollar equity deal • Appointed youngest manager in the company and led North America expansion by opening the Tennessee office• Identified and kick started licensing opportunity • Assisted with the design and development of 4 core product mobile applications • Created customer user portal and product selector achieving 100% positive feedback from core customer group and revenue generation • Developed pricing strategy to aid in product and international expansion• Championed design and build of company website along with content and digital marketing initiatives driving 62% visitor growth for the past year • Implemented social media strategy resulting in 48,500% visitor increase through customer matching and remarketing • Intiatiated solution positioning resulting in average product sales growth from 1.0 to 3.4 per customer• Stakeholder and partnership engagement and management for American Express, Telstra and Serko• Creation of product link bar which has resulted in the third largest source of website visits Increased email marketing user open rates from an average of 5% to 19% with A/B testing• Implemented video content marketing strategy resulting in 14,918% visitor engagement increase with 7,000+ views• Implemented CRM and Marketing Automation for lead generation, personalization, nurturing and sales enablement -
Business Development & Marketing ConsultantInx Software Nov 2012 - Feb 2014West Perth, Western Australia, AuExperience and skills in:- Lead generation- Proposals- Business development- Presentations and meetings across the state and country- Requests for Quote (RFQ), Request for Information (RFI) and global tendersAchieved sales targets and initiated a project which continues to produce revenue through an additional revenue stream. In my time as business development consultant I also spent 3 months representing INX Software in our North American office which involved work across business development, marketing and support. -
Director (Sold)Popupshopup | Short Term Pop Up Shops Jan 2014 - Sep 2018East Perth, Wa, Au**Sold October 2018**Co-founder and Director of Popupshopup (www.popupshopup.com.au)Popupshopup provides glowing, portable, self-powered outlets and an online portal for accessing vacant commercial and retail space.• Started company and achieved ~$100k first year revenue, • Sold first of its kind portal retail outlet to local Government agency now in Elizabeth Quay• Top 100 Coolest Company 2017 (Anthill)• WA Small Business Achiever Finalist• Number 1 on Google for pop up shops, pop up shops Australia through organic marketing growth.• Designs complete for bar/kitchen/showroom outlet.• 150,000+ website visits resulting in enquiry rental value of >$1.5m for 30+ years of space• Guerilla marketing campaign with national media coverage including Australian Financial Review, 9 News, The Age, The Sydney Morning Herald (2016 & 2017), WAToday, 6PR, Anthill, Startupsmart, Startup News, Curtin University and UWA• Selected for the University of Western Australia’s Pursue Impossible campaign.• Featured in the University of Western Australia’s past student campaign.• Formed partnerships and affiliations with Government organisations, PayPal, City of Perth (included a six figure commitment of sponsorship), Metropolitan Redevelopment Authority and leading real estate and property development companies -
Founder And Managing Director (Sold)Jobs And Services Dec 2013 - Jan 2018*Sold in January 2018*Founder / DirectorOnline marketplace connecting trade and service providers with individuals looking to get any type of one off job completed.• Started company. 750+ companies registered through organic growth with 80,000+ visits. • National media coverage including Sydney Morning Herald, The Age, Startupnews, Smart Company, Start Up Smart, 6PR and Website of the Week.
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Sales & Marketing - Us/CanadaCube Consulting Aug 2012 - Nov 2012West Perth, Wa, Au -
Sales & Marketing ConsultantCube Consulting Mar 2010 - Nov 2012West Perth, Wa, Au -
Sales, Marketing & OperationsTpa Australasia Apr 2006 - Mar 2010
Ronan Bray Skills
Ronan Bray Education Details
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The University Of Western AustraliaEntrepreneurship & Innovation
Frequently Asked Questions about Ronan Bray
What company does Ronan Bray work for?
Ronan Bray works for Cloud Assess
What is Ronan Bray's role at the current company?
Ronan Bray's current role is Head of Marketing and Growth.
What is Ronan Bray's email address?
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What is Ronan Bray's direct phone number?
Ronan Bray's direct phone number is +618944*****
What schools did Ronan Bray attend?
Ronan Bray attended The University Of Western Australia.
What are some of Ronan Bray's interests?
Ronan Bray has interest in Graphic Design, Football, Cooking, Aviation, Technology, Marketing, Snowboarding, Entrepreneurship And Innovation, Travel, Liverpool Fc.
What skills is Ronan Bray known for?
Ronan Bray has skills like Marketing, Business Analysis, Marketing Strategy, Entrepreneurship, Email Marketing, Photoshop, Start Ups, Adobe Creative Suite, Indesign, Enterprise Software, Marketing Intelligence, Consulting.
Who are Ronan Bray's colleagues?
Ronan Bray's colleagues are Milin Babu John, Sam Brown, Chris Parker, Patrick Hoey, Lahiru Himesh Madusanka, Alan Tran, Saif Timi.
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