The go-to-market journey for any startup is tough, and Brian has navigated it for decades thanks to resilience, problem-solving, and a relentlessly pragmatic outlook. He understands that customer acquisition excellence is a function of the entire company, not just Sales. He’s realistic about the challenges founders face and has the scars to show from his work in the trenches, but the perspectives gained from his experiences, and his fidelity to integrity-first CEOs make him the ideal business asset for promising early-stage startups.EXECUTIVE PROFILEProfessional Experience: B2B go-to-market executive with expertise in early-stage software companies. Blend of Sales, Channels/Partners, and Demand Generation experience gained primarily at venture-backed software companies. 5 years involved with digital marketing solutions, and multi-channel ad agencies.Strengths:Strategic Go-To-Market Plan Development – With an emphasis on Demand Generation, Sales, and Indirect ChannelsSales – Direct, Indirect, Inside - Lead and build teams of quota carrying repsDemand Generation – Blend of traditional and digital marketing across multiple channels. Drive MQL/SQL contributionCRM Best Practices - Email marketing best practices, Sales & Marketing cohesionIndirect Channels/Business Development – Identify and develop incremental revenue streamsCoaching and mentoring