At Yogibo, we design and develop furniture and accessories that adapt to your life as its twists and turns unfold. While some companies put form before function, aesthetic above comfort and price over quality, Yogibo’s guiding principles of supreme comfort, modularity and multi-use functionality are at the core of everything we do.

Perfect Storm Footwear produces warm, waterproof, supremely comfortable foot gear, providing dependable protection in even the worst conditions. As the Director of Marketing and Ecommerce I was responsible for all sales and marketing activities with a primary focus on D2C. I stood up the brand’s ecommerce site and Amazon presence, continually improving UI/UX to deliver growth and profitability.Through the successful roll out and optimization of multiple seasonal, full-funnel marketing campaigns, we consistently exceeding ROAS targets while decreasing CAC and increasing engagement.

The Grommet has helped consumers discover more than 3,000 new, innovative products including many that have become household names, including FitBit, SodaStream, Food Should Taste Good, GoldieBlox, IdeaPaint, OtterBox and SimpliSafe.As the Director of Brand and Content Strategy I was responsible for all imagery, motion and copy, including website, growth/performance marketing campaigns, high-revenue generating email campaigns and owned social. I restructured a team of 10 content creators, improving communication, efficiency and effectiveness while doubling asset output.

Darn Tough Vermont is a 3rd generation manufacturer of premium socks, made in Vermont, USA and unconditionally guaranteed for life. As the brand’s first marketing leader, I built marketing department from the ground up, developing an internal and external marketing infrastructure to effectively grow the brand awareness and exceed sales forecasts. I was responsible for all omnichannel marketing initiatives including PR, wholesale catalogs, tradeshows, POS/POP, direct mail, packaging, events, influencers, digital and social media.

Responsible for sell-through strategy and launch of high-profile co-op marketing programs in support of National, Independent, Outdoor, and Sporting Goods distribution channels.

Developed and executed upon annual global marketing plans in support of Timberland’s largest product categories, fostering 5% revenue growth annually.Managed influencer collaborations (partnering with Pharrell Williams, 13th Witness, Supreme, Stussy, Ronny Fieg, Colette and others) while also pioneering Timberland’s first ever global, limited release scarcity model program.

Marketing consultant and advisor specializing in guiding early startups and growth stage companies with a focus on marketing, sales and operations.