Idol is an independent brand & product agency that accelerates impact for the world’s most interesting companies. We provide high fidelity design & development services to Growth Stage companies and innovative Startups.EXPERTISECreative Direction, Identity System Design, Brand Platform Development, Product Design (UI/UX), Prototyping + Development, and Creative Strategy.SELECT CLIENTSBrevan Howard, Toyota, U.S. Space Force, Electric Hydrogen, Cards Against Humanity, Hyundai, MobileX, Dacor, Pixelworks, Beach Point Capital, Deno, Honda Powersports, Aerion Supersonic, Mercy Ships, Homie, and more.

Citadel is a global hedge fund and alternative investment manager that works on behalf of the world's most preeminent institutions.As Citadel's first ever in-house Creative Director I led brand design, digital platform design and marketing design efforts across Citadel and Citadel Securities. Collaborating with internal and external teams, I developed and managed a unified visual brand system that modernized the firm while creating consistency across all contemporary touchpoints and brand properties.

Dubbed the 'Tesla' of high heels, Thesis is a fashion-focused startup with sights set on disrupting the high heel industry. Utilizing new technologies, Thesis will design and manufacture beautiful high heels that are actually comfortable for women. As an Advisor/Creative Director I was there from the very beginning and defined the brand look and feel.

As the Creative Director assigned to reenvision Acura's digital business, I created and managed high fidelity digital experiences across the account. Through this venture, I led the creative team responsible for the redesign and replatform of Acura's digital brand system, Acura.com

As Head of Product Design for this music-based social community and artist-centric podcast app, I was hands on with all aspects of the creative process. I worked directly with the CEO and Head of Technology to design all components of the product including UX, UI, branding, and additional growth collateral.

Creative leader across multiple accounts within the agency roster. While at David&Goliath I managed creative teams and pushed the caliber of work both conceptually as well as aesthetically. I directed a wide gamut of projects including TV campaigns, brand system design, and digital initiatives.Brand Experience: The Art Institutes, New York-New York Las Vegas, Kia, CA Lottery, Vizio, Beats by Dr. Dre, Jack in the Box, Brooklyn Gin, and Paso Robles.Creative Director: November 2013 – April 2015Associate Creative Director: October 2012 – October 2013

I designed, managed, & directed multiple creative projects, both digital and traditional, while pushing the overall aesthetic of the Toyota brand. I was tasked with revamping the Toyota Owner's digital platform by setting the overall visual aesthetic and then managing the design team to bring the experience to life. I worked hand in hand with the User Experience, Technology, and Production departments to ensure a success final product was delivered.In addition to leading this massive site overhaul, I was a key member of the creative team that conceptualized and launched the Camry Effect, a 360º campaign created to launch the 2012 Toyota Camry. The full program included a multi-layered, choose your own adventure digital experience, 2 Super Bowl Commercials, 8 short documentaries, a Shazam-sponsored contest component, and social & digital display extensions. I played a vital role in all executions and deliverables.Brand Experience: Toyota AutomotiveAssociate Creative Director: May 2011 – October 2012Art Director: November 2010 – April 2011

Design Lead on the Nike account (US & global). I applied my skill set across digital products and brand campaigns. Primarily, I was tasked with design and motion direction to bring cutting edge digital experiences to life to launch flagship products.Brand experience: NikeSportswear (Global), SPARQ (Nike's training platform before the Fuelband launched), NikeWomen, NikeTraining, NikeMobile, Autodesk, McDonaldsSenior Designer: September 2010 – November 2010Designer: September 2009 – August 2010

Design Lead on the Nike account (US & global). I worked across e-commerce, digital products and brand campaigns. Primarily, I was tasked with designing & animating rich, intuitive experiences for the leading athletic apparel brand. Additionally, I was brought in to numerous new business pitches to help concept and explore visual executions.Brand experience: NikeStore, NIKEiD, NikeWomen, Nike+, Hewlett-Packard, General Electric

Combination of classroom and studio environment, learned design process while working with local and national clients, from initial concept through final production. Projects included event posters, identity and business systems, brochure layout and book cover design.

Helped the in-house design staff solve day to day design challenges, such as DVD packaging, product mailers, and product packaging.