Brea Fullerton Email & Phone Number

Reinventing the way you think about jewelry care.

Responsible for travel logistics, production assistance, talent assistance, management assistance, VIP guest assistance, event-specific duties and artist-specific duties as needed for Madonna’s Press Tour in NYC and London, Madonna’s 2019 Billboard Music Awards performance in Las Vegas, Madonna’s 2019 EuroVision performance in Tel Aviv, and Madonna’s 2019-2020 Madame X International Tour. Responsible for the coordination of Special Project personnel during the planning and implementation stages of the international leg of the Taylor Swift Reputation Stadium Tour in Australia and Japan. Handled tour travel logistics for domestic and international personnel including air, ground transportation, hotels, meals and per diem. Responsibilities included:• Liaison between Live Nation Global Touring’s executive personnel and International partners and stakeholders.• Forecasted, managed and reconciled budget and actual costs for travel, meals & entertainment associated with tour-specific operations.• Coordinated airfare, ground transportation and hotel rates.• Coordinated with tour travel agency and specific international embassies for Passport and Visa procurement for all working personnel.

Fort Lauderdale, Florida, United States

Greater Los Angeles Area

Integral member of the founding team of Oak View Group’s (OVG) Arena and Stadium Alliance, which was the industry’s first membership alliance of world-class venues consisting of 26 of the most recognizable names in sports and entertainment. The Alliance represented over 65-million customers annually and established a North American footprint that reached a highly-engaged audience in major markets with major sports and facility brands. Reported directly to Co-Chairman.Responsibilities included:• Lead contact for C-suite executives and team owners at each of OVG’s 26 Alliance members to assess and create new revenue opportunities and maximize operating efficiencies to ensure client retention and ultimately client renewal.• Lead communication and sales efforts of other OVG business units with the Alliance, including GlobalPartnerships, Business Development, Media and Conferences, and Safety and Security Team.• Educated internal sales team and preferred vendor’s sales team to educate them on the Alliance, how to cater their services to best fit the Alliance, and how to best refine their pitch so that they are offering a value proposition that will best resonate with the current and future needs of the Alliance.• Provided each Alliance member with advice and assistance on their ticketing strategy, pricing and scaling, sales and service, inventory and revenue optimization, premium and VIP ticketing and hospitality, evaluation of existing marketing campaigns, database management and utilization, media rights, and all other requests as needed.• Worked with artist management, promoters, facilities and sponsors to ensure new and innovative content creation and provision services.• Created and managed bulk buying and preferred vendor opportunities by leveraging collective buying power across members resulting in 15-20% cost savings across the Alliance.

Responsible for assisting tour operations, tour management and artist management to coordinate and execute all needed tour logistics with internal and external stakeholders.Responsibilities included:• Support Act Talent Buyer: Negotiated and executed all terms and contracts with respective agents, advanced and fulfilled hospitality and technical riders, coordinated press releases and announcements, and provided day-to-day oversight of the support act and their guests on site. Delivered talent for support act $1.2M under budget over the entirety of the tour.• Tour Operations Manager: Provided actionable recommendations and outlined specific patterns and trends based on analysis of primary ticket sales patterns, secondary market sales patterns and available inventory. Also responsible for tracking daily ticket counts, opens by price, daily wraps and identifying trends and recommendations. Additionally, provided budgets, cost forecasting, and break-even analysis to Tour Director based on specific scenarios and needs of the tour.• Sponsorship Liaison: Led communication between venues, sponsorship activation team, Salesforce and Citi-Bank representatives. Advanced and executed, with the respective client’s Sponsorship Activation Manager, all client needs including hospitality rooms, suites, premium seat locations, and backstage tours to ensure a successful brand partnership.• Hospitality Coordinator: Coordinated Friends & Family Tour Hospitality Room and Madonna’s VVIP Hospitality Lounge for special guests of the artist, management, Live Nation, and tour personnel. Responsible for budgeting, advancing, and supervising the room in addition to receiving and executing requests from management, Live Nation, partners, and associates. Delivered hospitality rooms $430,000 under budget over the entirety of the tour.

Sunrise, Florida

Responsible for event-related marketing, communication and publicity for all events at the BB&T Center to increase awareness of events and ultimately generate ticket sales and drive all related revenue streams. Reported directly to the Vice President of Marketing and Brand Strategy.Responsibilities included:• Initiated, developed and maintained relationships with national and local promoters, touring personnel, artist management, and media partners.• Developed and implemented specific marketing campaigns per event including media planning, media negotiation, media buying, promotion ideation and implementation, utilizing database marketing and segmenting, social media campaigns and trade media allocation.• Effectively managed event marketing budgets and completed accurate event marketing settlements.• Coordinated any hospitality needs, artist gifts and meet and greets for the venue, sponsors, or other invested stakeholders or designated VIPs.Responsible for developing and executing marketing and fan development programs for the Florida Panthers to increase fan growth regionally and nationally and generate revenue. Reported directly to the Vice President of Marketing and Brand Strategy.Responsibilities include:• Cultivated and managed relationships with media partners and negotiated media contracts (both cash and trade) to support all marketing initiatives.• Media planning, buying, and trafficking of all ads placed for a media budget in excess of $1M with an importance on campaign reporting, maintenance and analysis to achieve desired ROI.• Developed and implemented new promotions and generated new marketing properties that increased ticket sales and created potential sponsorship opportunities and new revenue streams.• Complete oversight of the design team to ensure the development of high quality material targeting specific fan demographics and achieving desired messaging.

Responsible for assisting the tour management, tour operations, and tour ticketing for the following tours and events:• Tour Manager Assistant, Barbra Streisand – Barbra Live • Tour Operations Assistant, Justin Timberlake and Jay Z – Legends of Summer Tour• Tour Operations Assistant, Madonna – MDNA Tour • Tour Manager Assistant, Madonna – Super Bowl XLVI Halftime ShowResponsibilities included:• Tour operations responsibilities included generating expense reports, settling catering pro rates, coordinating and distributing press tickets, managing daily schedule and calendar of the Live Nation touring team, supervising and executing VIP ticketing requests for clients, partners, and associates, and maintaining accurate files and records for the Live Nation touring team.• Tour management responsibilities included arranging, coordinating, and managing travel arrangements including complex and detailed travel plans, itineraries, and agendas, and compiling and distributing travel-related documents for all band, dancers, managers, executives and other members of the entourage. Travel included both commercial and private flights, private ground transportation, negotiating corporate hotel rates and blocks, catering and off-site meals, and coordinating necessary travel reimbursements.