* Provide training, guidance, and oversight to on-site managerial staff in areas of operation (occupancy, marketing, employee relations, recruitment/retention, internal communications, resident relations, and regulatory compliance).* Generate board reports and communications to key stakeholders.* Lead onsite marketing teams at 10 senior living communities to reach occupancy goals by developing strategic marketing plans and acting as liaison with advertising agencies to develop SEO, SEM, digital marketing, and television/radio advertising.* Write scripts and concepts while directing graphic designer in developing print, digital, video, and radio advertisements, flyers, and brochures. * Oversaw internal staff education and communications related to COVID policies and procedures. * Write memos, correspondence, and reports on behalf senior leadership, including communications with boards of directors. * Increased average occupancy across communities from 82.4% in 2020 to over 90% in 2023.

* As a member of the Institutional Advancement Executive Team, contributed to planning, organization and implementation of philanthropic initiatives, resulting in total revenue of $11.8 million in FY20 (12% increase over FY19).* Actively managed the Hollins Fund, with an annual revenue goal of $3.55 million. This includes direct mail, leadership giving, reunion and class giving, Day of Giving, peer-to-peer solicitations, digital fundraising, and volunteer management.* Increased Hollins Fund revenue by 13% from $3.27 million in FY19 to $3.71 million in FY20.* Increased online giving transactions by 8.3% by improving the online giving experience.* Wrote solicitation letters, managed production calendar, and partnered with marketing team to produce high-quality and brand-compliant materials. * Analyzed various behavioral indicators to tailor solicitation strategies and plans based on segment. * Created the overall marketing strategy for campaigns such as the Day of Giving and worked with cross-campus partners to execute.* Analyzed performance and developed annual strategic plan. Continuously tracked and monitored progress, analyzed data and metrics, and prepared comprehensive reports for senior leaders and board members.

• As a member of the senior leadership team for University Advancement, serves as a significant contributor to the planning, organization and strategic implementation of key philanthropic initiatives to secure ongoing financial support and maintain strong donor relationships.• Provides planning and oversight for the conception, design and implementation of a comprehensive annual giving program, which includes a coordinated matrix of communication and solicitation strategies involving direct mail, phonathon, digital fundraising, donor recognition and leadership annual giving, as well as audience-specific outreach (i.e., alumni, parents, faculty/staff, young alumni, students). • Provides regular financial and performance reports to adjust strategies, plans and goals as needed. • Responsible for supervision, support, development and evaluation of two full-time employees, and indirect supervision of call center student employees. Shared supervision of Office Manager for the University Advancement and Alumni Relations unit.• Collaborates with development officers to build their pipeline of major donors. Also works closely with University Relations, Alumni Relations and outside vendors to ensure all program plans are coordinated and efficient. Coordinates with Advancement Services to ensure data integrity and accuracy.• Evaluates donor passions, educates donors on the financial needs of the institution, and partners with donors to guide them through the decision-making and gift process. • Consistently tracks interactions with donors in Raiser’s Edge, adhering to the institution’s policies. • Oversaw the RFP process to secure a crowdfunding vendor and led implementation of a detailed strategic plan for launching crowdfunding at Radford University.• Personally selected by the President of Radford University to serve on a three-person committee dedicated to writing proposals on behalf of the President.

• Worked directly with the Vice President for University Advancement, the Dean of the College of Humanities and Behavioral Sciences and the Dean of the College of Visual and Performing Arts to identify, cultivate, solicit and steward alumni and other supporters of Radford University.• Managed a portfolio of 125 donors and prospects. • Created and implemented a development plan to maximize private gift support, primarily through face-to-face visits and written proposals tailored to the specific prospect or donor, utilizing a strategic moves management process. • Secured a $50,000 gift in support of the College of Visual and Performing Arts.• Secured the first major gift ($10,000) to name a room in the new College of Humanities and Behavioral Sciences building. • Collaborated with web strategy team and other key stakeholders such as faculty to develop specific fundraising donation pages and strategies for soliciting gifts to specific initiatives and causes. • Attended appropriate business, university and alumni functions as university representative. • Served as primary development staff to leadership and advisory groups as appropriate, including donor recognition societies. Facilitated a series of focus group discussions with key stakeholders to enhance the donor recognition society for the College of Visual and Performing Arts. Partnered with the Chair of Advisory Board for the College of Humanities and Behavioral Sciences to launch a year-end appeal targeting the Advisory Board members, which raised an additional $6,000 toward an endowed scholarship.• Completed call reports and results, files contact and moves reports in Raiser's Edge. • Generated detailed reports from Raiser's Edge and analyzed prospect and donor information to develop targeted call lists and cultivation plans.

• Design and implement a comprehensive plan and strategies for working with Martha’s Table’s President & CEO, Director of Development, the Board of Directors, and other gift solicitors to increase major unrestricted and restricted gifts from individual, corporate, and foundation donors. • Lead/track relationship management (the identification, cultivation, solicitation, and stewardship) of major donor prospects.• Staff senior gift solicitors and assist them with managing their donor portfolios.• Manage a portfolio of individual donor prospects and make direct asks.• Work collaboratively across Martha’s Table to increase funding from high-net‐worth donors through understanding of donors’ interests, passions, and values.• Lead donor information-gathering, analysis, and prospecting for institutional and individual donors to inform gift solicitation. • Directly manage database integrity, gift acknowledgment, and direct mail production.• Help set communications/visibility strategy that supports fundraising.

About DRi: Development Resources, inc. (DRi) focuses on building the capacity of non-profits through executive and board search, fundraising/non-profit consulting, and organizational development. Joined DRi as the Writer/Editor and quickly grew into a strong member of the development consulting team. Currently excels in dual role as a member of both the executive search team and the development consulting team. - Increased revenue from year-end direct mail communications by 58% from 2012 to 2013 for one client.- Developed a board assessment and recruitment tool to facilitate successful board development. - Developed a comprehensive Fundraising Toolkit that included a case for support, plan and resources for a major giving program, menu of giving opportunities, and other resources/templates.- Write/edit comprehensive position overviews and concise candidate profiles. - Write/edit new business proposals, brochure copy, business communication with clients, articles, web-page text, and electronic newsletter copy for distribution to external stakeholders.- Create written reports, action plans, and presentations from research and analysis. - Present complex findings and recommendations in a clear and meaningful manner. - Write and produce fundraising resources, such as cases for support and menus of giving opportunities. - Assess fundraising operations to identify opportunities for diversifying revenue streams and increasing private funds. - Analyze the charitable giving environment on a local, regional, national, and international level (as appropriate) to identify funding trends/best practices. - Conduct comparative analysis of non-profits, NGOs, and foundations.- Develop multi-year strategic fundraising plans and budgets to support their implementation. - Work directly with clients to implement recommended strategies.- Enhance donor communication programs and materials to boost response rates. - Prospect identification and research.

About Advance Auto Parts: Advance Auto Parts is a Fortune 500 company and the second-largest automotive aftermarket retailer in the United States. Advance Auto Parts has over 3,800 stores and over 55,000 employees. - Researched, created and edited time-sensitive documents on tight deadlines for internal publications to corporate and field (store) employees, including training materials, newsletters, Intranet articles, and communications for company-wide events and forums.- Personally responsible for three weekly internal newsletters.- Formatted and edited communications according to company standards.- Provided strategic communications guidance and processed communications requests from various departments. Developed and distributed information using the most appropriate medium based on intended audience and desired outcomes.- Researched and responded to questions from field employees and customers, often collaborating with multiple departments to provide appropriate responses in a timely manner.- Monitored and maintained Intranet content to ensure accuracy, quality, and version control while enhancing accessibility.- Created internal surveys (including registration surveys for events) and analyzed responses. - Prepared Microsoft PowerPoint presentations with data and analyses from surveys.