Brea Blight Email & Phone Number

Whitby, Ontario, Canada

Whitby, Ontario

As a pivotal member of the Foundation team, I manage Annual Giving programs while leading the creation and dissemination of all marketing and communication materials, encompassing both print and digital formats, to elevate the Foundation's brand and initiatives.Selected Achievements: - Increased the Foundation's annual giving revenue by 46% by implementing multi-channel campaigns within recurring gifts, one-time donations, online giving, direct mail, and brand awareness… Show more As a pivotal member of the Foundation team, I manage Annual Giving programs while leading the creation and dissemination of all marketing and communication materials, encompassing both print and digital formats, to elevate the Foundation's brand and initiatives.Selected Achievements: - Increased the Foundation's annual giving revenue by 46% by implementing multi-channel campaigns within recurring gifts, one-time donations, online giving, direct mail, and brand awareness programs.- Lead the Foundation's annual fundraising campaign that year-over-year has tripled revenue and seen a 25% increase in new donor acquisition.- Responsible for creating and launching all Foundation email campaigns which has seen a year-over-year subscription growth of 18% and an open rate of 30%.- Manage the Foundation's social media channels that, since my tenure, have had a substantial increase in followers and engagement and aided in securing cause marketing campaigns from local businesses.- Assisted with the launch of the new Ontario Shores website by creating and uploading Foundation content into the new system.- Passionately support my team and internal and external partners, by guiding in all areas of marketing, communications, and creative development. Show less

Ajax

Pickering

My time at Priority was very rewarding as I was able to help build the business by implementing new strategies for sales, marketing, and communications.Selected Achievements:- The new strategies saw a 17.5% average increase in contracts won annually to the end of 2016. This is a total increase of 300% over the previous seven years before my arrival.- Developed and launched the first marketing budget and plan for the company.- Initiated newsletter campaigns that boosted open… Show more My time at Priority was very rewarding as I was able to help build the business by implementing new strategies for sales, marketing, and communications.Selected Achievements:- The new strategies saw a 17.5% average increase in contracts won annually to the end of 2016. This is a total increase of 300% over the previous seven years before my arrival.- Developed and launched the first marketing budget and plan for the company.- Initiated newsletter campaigns that boosted open rates by 50.2%, click-through rates by 9.3%, and overall newsletter sign-ups by 61%.- Launched a national promotion that had a response rate of 4.8%, and an increase in social media followers by 46.7% Show less

Toronto

As a member of the Customer Relations Management team, I planned, developed, and executed direct mail, onsite and online promotions for the loyalty program of OLG Slots & Casinos.Selected Achievements:- Launched a new direct mail promotion across 22 OLG gaming properties resulting in a 57% response rate, 107% ROI, and was honoured with the 2007 Direct Mail Association's Echo Leader Award.- Implemented a targeted offer strategy for an existing province-wide OLG gaming promotion… Show more As a member of the Customer Relations Management team, I planned, developed, and executed direct mail, onsite and online promotions for the loyalty program of OLG Slots & Casinos.Selected Achievements:- Launched a new direct mail promotion across 22 OLG gaming properties resulting in a 57% response rate, 107% ROI, and was honoured with the 2007 Direct Mail Association's Echo Leader Award.- Implemented a targeted offer strategy for an existing province-wide OLG gaming promotion that increased the direct mail response rate by 3.24%, reduced campaign costs by $161,000 and lowered the cost per acquisition by 50%.- Launched OLG's first three-tiered gaming loyalty card to 500,000+ members. Show less

Coordinated the press and publicity for various companies on a contract basis that included:• Sextant Records – managed the publicity for various high-profile musicians.• Planet 3 Communications Ltd. – coordinated the publicity for the United Kingdom based children’s television show Little Robots.• Anya Wilson Promotions & Publicity – promoted artists and their music throughout Canadian and U.S. radio stations, publications, and television networks.

Bachelor Of Arts Degree, Cultural Studies

Certificate, Direct Marketing

Certificate, Corporate Communications