• Prepare proposals/RFP responses in coordination with the lawyers and Director of Business Development. • Assist in the implementation of practice group business and action plans by coordinating and tracking the group’s efforts to ensure that deadlines are met and commitments are kept.• Identify, assess and coordinate conferences, seminars, forums, sponsorships, speaking and writing opportunities to ensure they are in line with the goals of the practice.• Work with the marketing team to develop, prepare and distribute brochures, advertisements, newsletters, index cards, and client mailings at the practice level, and promote exposure of the practice and individual attorneys, as appropriate.

• Support the marketing, business development and communications efforts of Morris James, multiple practice groups, and five satellite offices. • Develop, design, and produce marketing collateral, advertisements, brochures, billboards, newsletters, press releases, pitch materials, videos, and other client communications.• Collaborate with attorneys to develop and implement annual business plans, including practice-specific business development activities that support the firm’s goals and priorities.• Support practice group development and communications through regular meetings.• Provide coaching in business development skills to both individual attorneys and practice groups.• Coordinate the content and administrative details of events, sponsorships, and legal directory submissions.

• Managed all content marketing initiatives to drive traffic and engage leads that deliver sales and support customer retention.• Coordinated email marketing routing and QA. Request assets from creative teams, build, test and schedule emails for deployment.• Deployed successful marketing campaigns and own their implementation from ideation to execution.• Measured and reported campaign success by reviewing campaign metrics and making data-based adjustments for future campaigns/content.

• Served on the Media Relations team that writes press releases and pitches and contacts press outlets, encouraging reporters to cover different events and THON as a whole.• Facilitated interviews between THON volunteers, Penn State students, and Four Diamonds Families and reporters.• Educated committee members and captains on how to interact with the press.

• Worked with the Big Ten Network to maintain live sports production and maintain promotional advertising • Assisted with marketing plans and strategies, responsible for research and insight on projects as well as reports to measure campaign effectiveness.• Responsible for logging taped material, ordering dubs, providing upkeep of the footage library, and providing production support for our marketing campaigns and individual promo spots.