I am passionate about empowering communities through social media content.My career started with three client-facing roles: Deloitte Consulting, ZGM Modern Marketing Partners and ContentJet. These roles taught me how to manage multiple competing priorities, work under time pressures, and create meaningful client deliverables alongside a driven team. But they weren't quite a fit. In 2022, I decided to follow my true passion for content creation. In two years, I built a highly engaged community of 150,000+ on social media by sharing lifestyle and travel advice for primarily Gen Z women. I have also partnered with several global brands - including Red Bull, Nike, Wendy's, and Liquid I.V. - to create branded content that truly resonates with an audience and builds brand love. My business background taught me how to turn a client's goal into a marketing strategy that delivers results. This, paired with my own content creation experience, has uniquely positioned me to thrive in the ever-changing social media industry today and help organizations do the same.