Breanna Gutierrez Email & Phone Number

Los Angeles, California, United States

- Develop and execute the company's HR strategy in alignment with organizational goals.- Oversee all aspects of human resources, including talent acquisition, employee relations, performance management, and HR policies.- Lead the development and implementation of diversity, equity, and inclusion (DEI) initiatives.- Manage talent acquisition efforts, including recruiting top talent, building a strong employer brand, and optimizing the hiring process.- Drive employee engagement and retention strategies to foster a positive workplace culture.- Collaborate with senior leadership to address strategic HR issues and contribute to overall business strategy.

Los Angeles, California, United States

Drive client growth through the implementation of UX writing, SEO strategies, PPC campaigns, CPR techniques, and A/B TestingSkillfully write and edit digital content that aligns with project goals and effectively caters to the complex needs of end usersCurate compelling copy for brand advertisements, maximizing their impact and resonanceStay up-to-date with trending content in the relevant niche, identify pertinent keywords, and apply cutting-edge marketing strategiesExpertly manage brand-consumer relationships across various social media platforms, including Facebook, Instagram, TikTok, Twitter, Pinterest, Apple Music, Pandora, and SpotifyLeverage the power of all relevant marketing outlets and platforms to create a cohesive and strategic marketing plan aimed at increasing analytics, insights, organic followers, and viewershipDevelop and execute a well-structured posting schedule that adheres to algorithms and captures viewers' attention while maintaining the brand's integrityTake charge of overseeing social media initiatives, driving brand awareness, and formulating impactful marketing campaigns/proposals to convert impressions into leadsUtilize valuable insights to manipulate algorithms and optimize content visibilityPlan and execute customer/consumer market research projects, conducting thorough data analysis to generate actionable insights

Los Angeles, California, United States

Spearheaded the management of influencer Instagram account with 1 million followers and TikTok account with 883.5K followers, driving remarkable growth on Instagram to 1.1 million and achieving viral success on TikTokCurated and crafted engaging copy and content for paid promotional collaborations with esteemed brands such as FashionNova & FashionNova Curve, Benefit Cosmetics, ColourPop Cosmetics, Dose of Colors, Laura Mercier, Rare Beauty, Beauty Creations Official, Olehenriksen, Summer Fridays, Haus Laboratories, Skims, Paul Mitchell Professional, Chameleon Cold Brew Coffee, Be Flawless Cosmetics, and Bebella CosmeticsDeveloped and edited digital content tailored to project goals, meeting the complex needs of end usersMeticulously curated compelling copy for brand advertisements, maximizing brand messaging and impactApplied rigorous market research and development methods to stay abreast of emerging trends and technologies, effectively communicating this knowledge in clear and concise termsNotable achievements include the #Skintimate Instagram Reel campaign, reaching 497,461 accounts with 505,039 video plays, 31,912 likes, 233 comments, 308 shares, and 682 saves; additionally, the Skintamate campaign's Instagram story reached 76,732 accounts with 326 actions takenEfficiently coordinated social events, meetings, and content deadlines with brands and fellow influencers

Los Angeles, California, United States

Developed high level creative strategies from concept to execution. Established and enhanced brand's online presence, image, and identity. Worked across various digital channels to create a consistent and compelling brand narrative.

Buford, Georgia, United States

Orchestrated targeted Facebook and Google Ad campaigns to maximize company visibility and generate leads.Amplified ROI through meticulous campaign planning, precision audience targeting, content creation and data-driven analysis.Maintained meticulous records by digitizing files, managing project budgets and timelines.Created visually compelling company flyers and captured captivating before-and-after photos of renovation projects for content creation.

Auburn, Alabama, United States

Divison 1 NCAA Softball

Auburn, Alabama, United States

Member of the Auburn Athletic Department's Event Management Staff

Bachelor Of Science - Bs, Media Studies, Business Leadership, Counseling

Activities and Societies: Student Athlete, Women’s Leadership in Society, Diversity in Society, Campus Food Kitchen, and Auburn Food Bank..

Education record

Activities and Societies: Softball