As the interim Creative Director, Social Strategy and Content, I am managing a small creative team of designers and writers, leading the creation of social content for a new company, providing strategic plans for a legacy client to accelerate their social presence, and stepping in on client meetings and presentations.

As a copywriter and creative director, I’ve collaborated with renowned brands such as Square (Block), Airbnb, Proactiv, Levi's, L'Oreal, Athleta, Sonic Drive-In, and Figma.———> Explore my full portfolio at breannalambert.com.<———As a versatile freelancer, I have led, created, and managed diverse projects at the intersection of copywriting and creative production. My achievements include:• Lead Social Media Writer for Airbnb: Brought global campaigns to life through engaging social media content. • Creative Strategist for Athleta: Developed compelling standalone webpages and wrote blog posts for major product launches. • Creative Producer for Square: Solo produced a multi-city marketing shoot with a $300k budget and Solo produced an in-studio stop motion shoot. • Founding Writer for Figma: Helped launch the design systems website and consistently met ongoing marketing needs. • Accomplished Author: Completed a 75k-word fiction manuscript titled What We Need Is Here.• Small Business Owner: Launched a profitable reselling business to help lessen the environmental impact of the textile industry.I am currently seeking a full-time role with a mission-driven company where I can fully immerse myself and contribute my skills and passion.———> Explore my full portfolio at breannalambert.com.<———

Led, mentored, and managed teams of copywriters, designers, and art directors for day-to-day social media & longer run digital campaign work + partnered with ACD, Art to create and execute larger strategic campaigns• Verticals included: health & beauty, QSR, CPG, tech, publishing, fashion, pet (email me for specific brands!)• Presented creative ideas in all client meetings & new business pitches• Managed full-stack creative teams to generate a wide range of concepts, high-level copywriting, and content strategy, as well as mentorship, promotions, etc.• Partnered with senior strategists to identify, create, and pitch incremental and new business opportunities• Worked with leadership – SVP, Creative Director, Biz Dev – to pitch new clients • Stayed on top of emerging tech and trends to weave it into client work

Concepted & wrote strategic campaigns and copy for daily social media posts & national campaigns + partnered with Art Director to create and execute larger strategic campaigns• Lead writer on all pitches for brands including Clarisonic, PepsiCo (Naked Juice + IZZE), and Milk-Bone• Managed & mentored copywriters across multiple brands; initiated morning kick-off meetings to help writers better manage time & priorities• Led brainstorms and executed supplementary exercises & activities to foster and encourage higher-level creative thinking across disciplines & teams• "Managed up" acting as ACD/CD in the absence of those positions in the SF office

Established & grew Zaarly’s startup brand through content marketing, SEO, digital campaign strategies, and events marketing• Built a Storefront Owner-facing site to complement zaarly.com • Grew Zaarly's business by creating higher-quality Storefronts & providing deeper marketing education to Storefront Owners• Created city launch playbook for new markets• Hired and managed a team of 3 copywriters and a photo manager• Created marketing guidebooks and other education to help Storefront Owners successfully sell through Zaarly's platform• Communicated product changes & features to customers through clear, digestible messaging • Produced and directed two testimonial marketing videos

Developed, produced, and managed various marketing programs for Square businesses to advertise through• Created and piloted a program to help small business owners advertise through Square’s Merchant Directory via free creative services• Provided feedback and insights to product teams to guide product development roadmap• Led Canada insights trip to assess an international market for Square• Co-produced on-location video introducing Square to the Canadian market

Researched, wrote, edited all copy & took all photos for Scoutmob San Francisco.com & daily newsletter to 100,000+ subscribers.• Worked with one sales rep to take email list from 0 to 100,000k+ in a year• For the first year, wrote all copy that appeared on the site, including business features, interviews with community members, event calendars, culture, and food news • Hired & managed 20 contributing writers & photographers• Led West Coast expansion, bringing the brand to 5 new cities• Interfaced with HQ to drive creative/business development• Upheld and built the brand through content selection and voice

Found, developed, cast, directed, and interviewed ‘Real People’ to share testimonials for broadcast, online, & print for Proactiv Skincare• Worked with editors to create national TV spots & doc-style packages for digital• Co-produced on-location shoots, including vendor management & script writing• Pitched viable testimonials to Executive Producers• Interviewed and directed testimonials on-set in front of the camera• Supported advertising and marketing efforts for a billion-dollar brand

Responsible for proofing, placement and analyzation of ads in professional publications and online while staying within set budget.•Managed professional ad budget for Marketing Department•Analyzed CPOs and implemented processes to improve •Assisted a team of Marketing Director and Product Managers to promote products through various ad opportunities•Worked with over 40 outside sales reps to secure optimal media space in print and digital form•Proofed and approved all ads before publication

Singlehandedly created, wrote and executed a 2 hour live morning news show. •Single producer on a 2-anchor, 1-field reporter show•Stacked, researched, wrote entire newscast•Directed live show: cued anchors, updated breaking news•Worked independently from midnight to 4:30 am•Coordinated photographers and reporters for breaking news

Created and produced original news stories for air on a weekly 2 hour live news talk show.•Interviewed people ranging from politicians to police investigators•Worked call lines during show•Booked guests ranging from local celebrities to the Director of the San Luis Obispo County Food Bank•Wrote copy for all stories•Used FinalCut Pro to record and edit stories