Breanna Lambert Email & Phone Number

Boulder, CO, US

Remote

As the interim Creative Director, Social Strategy and Content, I am managing a small creative team of designers and writers, leading the creation of social content for a new company, providing strategic plans for a legacy client to accelerate their social presence, and stepping in on client meetings and presentations.

Colorado

• As a copywriter and creative director, I’ve collaborated with renowned brands such as Square (Block), Airbnb, Proactiv, Levi's, L'Oreal, Athleta, Sonic Drive-In, and Figma.———> Explore my full portfolio at.
• Lead Social Media Writer for Airbnb: Brought global campaigns to life through engaging social media content.
• Creative Strategist for Athleta: Developed compelling standalone webpages and wrote blog posts for major product launches.
• Creative Producer for Square: Solo produced a multi-city marketing shoot with a $300k budget and Solo produced an in-studio stop motion shoot.
• Founding Writer for Figma: Helped launch the design systems website and consistently met ongoing marketing needs.
• Accomplished Author: Completed a 75k-word fiction manuscript titled What We Need Is Here.

San Francisco

• Led, mentored, and managed teams of copywriters, designers, and art directors for day-to-day social media & longer run digital campaign work + partnered with ACD, Art to create and execute larger strategic campaigns
• Verticals included: health & beauty, QSR, CPG, tech, publishing, fashion, pet (email me for specific brands!)
• Presented creative ideas in all client meetings & new business pitches
• Managed full-stack creative teams to generate a wide range of concepts, high-level copywriting, and content strategy, as well as mentorship, promotions, etc.
• Partnered with senior strategists to identify, create, and pitch incremental and new business opportunities
• Worked with leadership – SVP, Creative Director, Biz Dev – to pitch new clients

San Francisco Bay Area

• Concepted & wrote strategic campaigns and copy for daily social media posts & national campaigns + partnered with Art Director to create and execute larger strategic campaigns
• Lead writer on all pitches for brands including Clarisonic, PepsiCo (Naked Juice + IZZE), and Milk-Bone
• Managed & mentored copywriters across multiple brands; initiated morning kick-off meetings to help writers better manage time & priorities
• Led brainstorms and executed supplementary exercises & activities to foster and encourage higher-level creative thinking across disciplines & teams
• "Managed up" acting as ACD/CD in the absence of those positions in the SF office

San Francisco Bay Area

• Established & grew Zaarly’s startup brand through content marketing, SEO, digital campaign strategies, and events marketing
• Built a Storefront Owner-facing site to complement zaarly.com
• Grew Zaarly's business by creating higher-quality Storefronts & providing deeper marketing education to Storefront Owners
• Created city launch playbook for new markets
• Hired and managed a team of 3 copywriters and a photo manager
• Created marketing guidebooks and other education to help Storefront Owners successfully sell through Zaarly's platform

San Francisco Bay Area

• Developed, produced, and managed various marketing programs for Square businesses to advertise through
• Created and piloted a program to help small business owners advertise through Square’s Merchant Directory via free creative services
• Provided feedback and insights to product teams to guide product development roadmap
• Led Canada insights trip to assess an international market for Square
• Co-produced on-location video introducing Square to the Canadian market

San Francisco Bay Area

• Researched, wrote, edited all copy & took all photos for Scoutmob San Francisco.com & daily newsletter to 100,000+ subscribers.
• Worked with one sales rep to take email list from 0 to 100,000k+ in a year
• For the first year, wrote all copy that appeared on the site, including business features, interviews with community members, event calendars, culture, and food news
• Hired & managed 20 contributing writers & photographers
• Led West Coast expansion, bringing the brand to 5 new cities
• Interfaced with HQ to drive creative/business development

• Found, developed, cast, directed, and interviewed ‘Real People’ to share testimonials for broadcast, online, & print for Proactiv Skincare
• Worked with editors to create national TV spots & doc-style packages for digital
• Co-produced on-location shoots, including vendor management & script writing
• Pitched viable testimonials to Executive Producers
• Interviewed and directed testimonials on-set in front of the camera
• Supported advertising and marketing efforts for a billion-dollar brand

• Responsible for proofing, placement and analyzation of ads in professional publications and online while staying within set budget.
• Managed professional ad budget for Marketing Department
• Analyzed CPOs and implemented processes to improve
• Assisted a team of Marketing Director and Product Managers to promote products through various ad opportunities
• Worked with over 40 outside sales reps to secure optimal media space in print and digital form
• Proofed and approved all ads before publication

• Singlehandedly created, wrote and executed a 2 hour live morning news show.
• Single producer on a 2-anchor, 1-field reporter show
• Stacked, researched, wrote entire newscast
• Directed live show: cued anchors, updated breaking news
• Worked independently from midnight to 4:30 am
• Coordinated photographers and reporters for breaking news

• Created and produced original news stories for air on a weekly 2 hour live news talk show.
• Interviewed people ranging from politicians to police investigators
• Worked call lines during show
• Booked guests ranging from local celebrities to the Director of the San Luis Obispo County Food Bank
• Wrote copy for all stories
• Used FinalCut Pro to record and edit stories