Breanna Fowler Email & Phone Number

Round Rock, Texas, US

• Led a global e-Commerce strategy contributing to multi-billion dollar annual revenue.
• Managed P&L and led an international team of 30 e-Commerce strategy leads.
• Aligned e-Commerce initiatives with corporate objectives, resulting in a 15% improvement in customer satisfaction.
• Advised regional teams on merchandising and messaging tactics across 32 countries.

Round Rock, Texas, US

• Drove digital transformation initiatives supporting multi-billion dollar annual revenue.
• Surpassed annual revenue goals and achieved increased conversion through improved merchandising, pathing, content strategy, and UX design.
• Optimized demand generation campaigns including SEO, paid search, display advertising, affiliates, and email marketing, resulting in enhanced ROI.
• Engaged in customer, industry, and competitive research to drive modernized, mobile first and accessible experiences (WCAG AA).

Round Rock, Texas, US

• Owned strategic global third-party software products (Microsoft, G-Suite, Adobe, Foxit, Cyberlink).
• Led end-to-end go-to-market strategy, product launches, and comprehensive sales incentive programs across international markets.
• Restructured B2B demand generation campaign strategy to achieve a positive ROAS across upper and mid-funnel online campaigns for Dell.com.
• Translated technical features into customer benefits, enhancing market positioning.
• Collaborated with cross-functional teams to achieve impactful results for online and offline B2C, B2B, and Large Enterprise sales teams.

Round Rock, Texas, US

• Built a portfolio of strategic third-party brand partnerships (Bose, Logitech, Samsung, LG, etc.).
• Optimized online merchandising and drove revenue growth through innovative collaborative campaigns.
• Founded the third-party advertising program for Dell.com, resulting in a net new, high operating income revenue stream.
• Increased co-marketing funding by 116% through the development of new programs and partnerships.

Austin, TX, US

Provide support for monthly lecture series, geared towards building collaboration and inspiring creative professionals.

Orlando, Florida, US

• Led creative and seasonal marketing strategies across 140 restaurant concepts.
• Managed annual budget of $3M and oversaw re-branding efforts.
• Played a key role in driving profitability and overseeing major acquisitions.

Houston, Texas, US

• Managed in-house creative team and external agency engagements.
• Led retail and online store merchandising efforts, including lead gen activations and annual campaigns.
• Unified operations between acquired entities to optimize efficiency.

La Mirada, CA, US

• Implemented new processes with the creative director, streamlining efficiency and resource allocation, including budget and personnel management.
• Managed end-to-end execution of diverse university communications, including a redesigned website, visual way-finding systems, and successful digital marketing programs.
• Led efforts for the inauguration of the new university president, overseeing branded collateral, press releases, and event décor as part of the marketing committee.

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor’S Degree, Bachelor Of Arts, Mass Communications / Advertising & Public Relations