Breanna Fowler Email and Phone Number
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Location: Greater Austin, TX Area & SF Bay Area, CALead Digital Innovation, UX Strategy, and New Business Development for web, mobile, and in-market lead-gen initiatives, utilizing data-driven user-centric approaches within agile product development cycles.Provided thought leadership and critical thinking to projects across industries: e-commerce, consumer electronics, commercial technology, fashion & retail, CPG, hospitality, and higher education, etc. Global leader for customer journey transformation; mapping shopper funnel and purchase path; defining quantitative and qualitative KPI metrics to measure success of user experience, customer engagement & satisfaction, lifetime value, and conversion.Analyzed business goals and requirements, competitive market trends, customer feedback, and technical feasibility to develop the vision and strategy for achievable product roadmaps, focusing on increased adoption, conversion, user retention, higher usage frequency, and revenue growth.
Dell Technologies
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Director, Global Ecommerce ExperienceDell Technologies Mar 2022 - PresentRound Rock, Texas, Us• Led a global e-Commerce strategy contributing to multi-billion dollar annual revenue.• Managed P&L and led an international team of 30 e-Commerce strategy leads.• Aligned e-Commerce initiatives with corporate objectives, resulting in a 15% improvement in customer satisfaction.• Advised regional teams on merchandising and messaging tactics across 32 countries.
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Global E-Commerce Strategy ManagerDell Technologies Mar 2020 - Mar 2022Round Rock, Texas, Us• Drove digital transformation initiatives supporting multi-billion dollar annual revenue.• Surpassed annual revenue goals and achieved increased conversion through improved merchandising, pathing, content strategy, and UX design.• Optimized demand generation campaigns including SEO, paid search, display advertising, affiliates, and email marketing, resulting in enhanced ROI.• Engaged in customer, industry, and competitive research to drive modernized, mobile first and accessible experiences (WCAG AA).
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Global Product Marketing ManagerDell Technologies Apr 2018 - Mar 2020Round Rock, Texas, Us• Owned strategic global third-party software products (Microsoft, G-Suite, Adobe, Foxit, Cyberlink).• Led end-to-end go-to-market strategy, product launches, and comprehensive sales incentive programs across international markets.• Restructured B2B demand generation campaign strategy to achieve a positive ROAS across upper and mid-funnel online campaigns for Dell.com.• Translated technical features into customer benefits, enhancing market positioning.• Collaborated with cross-functional teams to achieve impactful results for online and offline B2C, B2B, and Large Enterprise sales teams.
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Co-Marketing & Site MonetizationDell Technologies Sep 2015 - Apr 2018Round Rock, Texas, Us• Built a portfolio of strategic third-party brand partnerships (Bose, Logitech, Samsung, LG, etc.).• Optimized online merchandising and drove revenue growth through innovative collaborative campaigns.• Founded the third-party advertising program for Dell.com, resulting in a net new, high operating income revenue stream.• Increased co-marketing funding by 116% through the development of new programs and partnerships.
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Organizer (Volunteer)Creativemornings/Austin Jan 2015 - PresentAustin, Tx, UsProvide support for monthly lecture series, geared towards building collaboration and inspiring creative professionals. -
Marketing Director / Creative DirectorTavistock Restaurants Llc – Freebirds World Burrito 2010 - Jul 2015Orlando, Florida, Us• Led creative and seasonal marketing strategies across 140 restaurant concepts.• Managed annual budget of $3M and oversaw re-branding efforts.• Played a key role in driving profitability and overseeing major acquisitions. -
Marketing Manager / Traffic ManagerMen'S Wearhouse 2008 - 2010Houston, Texas, Us• Managed in-house creative team and external agency engagements.• Led retail and online store merchandising efforts, including lead gen activations and annual campaigns.• Unified operations between acquired entities to optimize efficiency. -
Studio ManagerBiola University 2004 - 2008La Mirada, Ca, Us• Implemented new processes with the creative director, streamlining efficiency and resource allocation, including budget and personnel management.• Managed end-to-end execution of diverse university communications, including a redesigned website, visual way-finding systems, and successful digital marketing programs.• Led efforts for the inauguration of the new university president, overseeing branded collateral, press releases, and event décor as part of the marketing committee.
Breanna Fowler Skills
Breanna Fowler Education Details
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Texas State UniversityGeneral -
Biola UniversityMass Communications / Advertising & Public Relations
Frequently Asked Questions about Breanna Fowler
What company does Breanna Fowler work for?
Breanna Fowler works for Dell Technologies
What is Breanna Fowler's role at the current company?
Breanna Fowler's current role is Head of Global Online Experience | Strategic Partnerships & Alliances | Digital Strategy @ Dell Technologies.
What is Breanna Fowler's email address?
Breanna Fowler's email address is br****@****ell.com
What is Breanna Fowler's direct phone number?
Breanna Fowler's direct phone number is +156290*****
What schools did Breanna Fowler attend?
Breanna Fowler attended Texas State University, Biola University.
What are some of Breanna Fowler's interests?
Breanna Fowler has interest in Football, Casinos, Collecting Antiques, Exercise, Sweepstakes, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports.
What skills is Breanna Fowler known for?
Breanna Fowler has skills like Marketing, Web Design, Social Media, Advertising, Creative Direction, Leadership, Adobe Creative Suite, Social Media Marketing, Email Marketing, Graphic Design, Facebook, Marketing Communications.
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