Breanna Brown

Breanna Brown Email and Phone Number

Senior Manager @ The Coca-Cola Company @ The Coca-Cola Company
Breanna Brown's Location
Atlanta Metropolitan Area, United States, United States
Breanna Brown's Contact Details

Breanna Brown work email

Breanna Brown personal email

n/a
About Breanna Brown

Analytically driven and detail-oriented professional with a strong background in consumer and brand insights analysis.Contributes to strategic decision-making by leveraging data sources while collaborating cross-functionally with teams to enhance decision-making across the organization through the application of data, insights, and analytics.Skilled in uncovering patterns, trends, and correlations within consumer and brand data, as well as evaluating brand positioning, market segmentation, and competitive landscapes to identify growth opportunities.Excellent communication skills, capable of working cross-functionally with various departments while presenting complex data and insights in a clear and compelling manner to stakeholders at all levels.Collaborative team player with strong attention to detail, organization, and time management skills to effectively manage multiple projects, meet deadlines, support strategic decision-making, and drive business outcomes.

Breanna Brown's Current Company Details
The Coca-Cola Company

The Coca-Cola Company

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Senior Manager @ The Coca-Cola Company
Breanna Brown Work Experience Details
  • The Coca-Cola Company
    Senior Manager, Global Marketing Intelligence
    The Coca-Cola Company Nov 2023 - Present
    Atlanta, Ga, Us
    Manages several of The Coca-Cola Company's enterprise syndicated data partnerships providing Consumer, Category, & Industry Marketing Intelligence to the organization.Delivers Marketing Intelligence to the TCCC organization through the curation and facilitation of live webinars and insights-sharing sessions, and by providing support on ad-hoc data requests.Collaborates with Central and Regional stakeholders to develop relevant data source training sessions as needed.
  • Google
    Manager, Retail And Cpg Industry Insights & Strategy At Waze
    Google Mar 2021 - Sep 2023
    Mountain View, Ca, Us
    Impacted ~$30M in annual revenue for the North American Retail and CPG Waze Ads organization.Conducted comprehensive analysis of syndicated data, shopper behavior surveys, and integrated insights from Waze navigations to provide strategic guidance to advertising sales teams and equipped sellers with actionable insights to effectively promote Waze Ads.Enabled strategic sales activities by curating and distributing industry and consumer insights through external sales presentations, internal white papers, and a sales-facing insights database.Managed syndicated data curation and co-managed syndicated data partnerships to ensure comprehensive access to up-to-date industry intelligence and custom research projects.
  • Effectv
    Advertising Sales Strategist
    Effectv Jul 2017 - Mar 2021
    New York, Ny, Us
    Significantly impacted $10M in annual revenue by developing data-driven sales strategies for the Southeast region's multimarket sales team and the highly successful Atlanta local sales team.Contributed to new and incremental revenue by leveraging 1st-party viewership data and 3rd-party consumer insights to develop strategic advertising sales narratives that effectively showcased Effectv’s ability to drive business goals.Streamlined strategic efforts for 3 major multimarket accounts by successfully influencing sales stakeholders across various leadership levels to adopt a unified marketing strategy and a highly transparent communication strategy.Improved the process for qualifying new brand partners by developing and implementing a scalable research methodology for industry analysis and trained 10+ sales strategists on this methodology.
  • Effectv
    Digital Sales Planner
    Effectv Jul 2016 - Jul 2017
    New York, Ny, Us
    Significantly contributed to 41% YoY growth in digital marketing revenue from 2016 to 2017 for Effectv by creating impactful digital marketing strategies for more than 30 sellers operating in 4 markets in the Southeast region.Identified areas of optimization and uncovered upsell opportunities through thorough analyses of digital marketing campaign reporting.Proactively trained and equipped sales teams with up-to-date knowledge on digital advertising sales trends and Effectv's competitive positioning within the dynamic digital marketing landscape.
  • Effectv
    Account Coordinator
    Effectv Aug 2013 - Jul 2016
    New York, Ny, Us
    Significantly contributed to $4M in annual revenue for 3 local Atlanta advertising sellers through the execution and management of linear TV and digital video and display campaigns. Facilitated effective communication and collaboration between operational departments and the sales team to ensure seamless execution and successful delivery of advertising sales campaigns.
  • Bbdo
    Account Management Intern
    Bbdo May 2013 - Jul 2013
    New York, Ny, Us
    Client: AT&TSupported the AT&T Sponsorship account team in implementing national “It Can Wait” campaign and the AT&T U-verse account team in implementing national “In My Day” campaign.

Breanna Brown Skills

Microsoft Office Adobe Photoshop Adobe Indesign Adobe Acrobat Windows 7 Mac Os X Copywriting Advertising Sales Social Media Outreach Event Planning Sponsorship Sales Indesign Photoshop Social Media Facebook Microsoft Excel Competitive Research Public Speaking Sponsorship Advertising Editing Social Media Marketing Digital Marketing Powerpoint Competitive Intelligence Os X Public Relations Social Networking Graphic Design

Breanna Brown Education Details

  • The University Of Georgia
    The University Of Georgia
    Advertising

Frequently Asked Questions about Breanna Brown

What company does Breanna Brown work for?

Breanna Brown works for The Coca-Cola Company

What is Breanna Brown's role at the current company?

Breanna Brown's current role is Senior Manager @ The Coca-Cola Company.

What is Breanna Brown's email address?

Breanna Brown's email address is br****@****aze.com

What schools did Breanna Brown attend?

Breanna Brown attended The University Of Georgia.

What are some of Breanna Brown's interests?

Breanna Brown has interest in Social Services, Reading Mystery Novels, Travelling, Writing Poetry, Playing Tennis, Photography, Music, Tweeting, Looking At Advertisements, Graphic Design.

What skills is Breanna Brown known for?

Breanna Brown has skills like Microsoft Office, Adobe Photoshop, Adobe Indesign, Adobe Acrobat, Windows 7, Mac Os X, Copywriting, Advertising Sales, Social Media Outreach, Event Planning, Sponsorship Sales, Indesign.

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