Brea Keating Email and Phone Number
Brea Keating work email
- Valid
- Valid
- Valid
- Valid
- Valid
Brea Keating personal email
- Valid
Brea Keating phone numbers
Strategic leader with a reputation for building break-through programming that drives relevancy, community, efficiency and sales. Extensive experience working for, and advising Fortune 500 brands on methods to reimagine customer experience and go-to-market sales strategies. Specialties include bold brand reinventions, full-funnel digital marketing, eCommerce sales, martech digital transformation roadmaps, as well as comprehensive cross-divisional KPI scoreboards for large enterprises.Business Strategy + OmniChannel Marketing + eCommerceSeeking to leverage my extensive business, marketing, and ecommerce track record for an innovation-oriented organization. I hope to work within a highly inventive team, influenced by quantitative and qualitative research, committed to stretching the boundaries of what is possible versus what is next.Marketing Skills: Market positioning, audience segmentation, establishing brand narratives, consumer research, focus groups, SWOT, competitive analysis, cultivating target audiences, customer journey mapping, experience design, branded partnerships, content marketing, global messaging cohesion, influencer advocacy, social calendars, marketing automation, lead generation, Multi-variant A/B testing, CRM, data onboarding, offline/online attribution modelingDigital Transformation Strategic Planning: Certified Digital Transformation Strategist by UC Berkeley. Work to establish overall cross functional goals that drive demand/growth, and then establish the potential pathways toward the continuous improvement process.Digital Marketing Tactical Skills: Website/Blog creation, Mobile/App design, multi-variant A/B Testing, Online/Offline Touchpoint Attribution, Email/SEM/SEO Analytics, Marketing Automation, Salesforce, Hubspot, Marketo, Silverpop, Google Analytics, Webtrends, Social Studio, Brandwatch, Google AdWords, Kenshoo, Omniture, Wordpress, HTML
Wilton Brands
View-
Ecommerce Sales Lead, Business DevelopmentWilton Brands Jul 2024 - PresentNaperville, Il, Us
-
Commerce Strategist, Principal ConsultantSitelogic Commerce Mar 2024 - Present -
Senior Director Of Ecommerce, Omni Strategy & OperationsMonster Energy Feb 2023 - Apr 2024Corona, California, UsDriving new ways of working at an enterprise, omnichannel level. Working to align sales and marketing activities, resources and capabilities to dominate future commerce. -
Director Of Ecommerce, OmnichannelMonster Energy Jul 2021 - Feb 2023Corona, California, Us
-
Digital Transformation Lead, Solo Cup Consumer DivisionDart Container Jul 2018 - Jan 2021Mason, Mi, UsBuilding new solutions for new problems. Hunting for growth.Reported directly to the VP of Consumer Products & Innovation, responsible for the team that built the global transformation of the American icon known as the red SOLO cup.Brand Transformation: Initiated complete SOLO brand refresh, starting with brand book and all consumer touchpoints. Developed a new brand CSR/Sustainability narrative(s) that will differentiate and enable diversification into sustainable lifestyle products, all benefitting Feeding America. Media Transformation: Cut advertising waste, reallocating 40% of existing investments to new initiatives that will fill consumer journey voids, using programmatic, video, SEM/SEO and content marketing. Forged and contracted multiple strategic partnerships with celebrities and entertainment firms.Digital Transformation/eCom: For B2C, established vision for nine-lane roadmap, adjusting our approach to sales and enabling new digital paths to purchase. Built data-driven dashboards for full-funnel ROAS for SOLOSupports.com, Dart’s first DTC ecommerce site. Full P&L responsibility for the new eCom marketplace portfolio as well as startup DTC site.Customer Experience Management: Created map and new intake process for all consumer communications, linking BizarreVoice, Meltwater, Hubspot, Umbraco Forms and eCom ratings into a single ‘VOC dashboard’ via Google Data Studio. Orchestrated plans for CRM transition from Hubspot to Salesforce. -
Consumer Marketing & Online Engagement, Solo Cup BrandDart Container Jun 2016 - Jul 2018Mason, Mi, UsMapping and solving for voids in the consumer journey, I create compelling, differentiated SOLO Cup experiences that engage consumers and generate actionable data. Current responsibilities span social media, all inbound marketing activities, CRM, eCommerce and consumer web properties.Fun fact: Convinced Disney that a partnership with SOLO was a business imperative, and spent six months building out an epic partnership, complete with new ads, videos, websites and grand prize giveaways. Also - I met Chewbacca and no one took my picture.
-
Founder, Purpose NavigatorBranded Purpose Mar 2015 - May 2018Helping startups and mission-based organizations connect with the marketing tools and brands that can fuel the fire. Facilitating equitable partnerships that make the world a better place. -
Brand Manager, Digital & Social LeadRobert Bosch Tool Corporation Oct 2013 - Aug 2015Mt. Prospect, Il, UsGlobal digital marketing lead for the Dremel brand, as well as global go-to-market business leader for 3D printing. Business Leadership: Reinvented Dremel’s go-to market strategy to better address convergence of past and future audiences, incorporating new product roadmap. Developed initial consumer 3D printing business plan, justifying the choice of the Dremel brand over Bosch, providing positioning, SWOT, go-to market, advertising, P&L pre-planning, and five year outlook. Chosen as “Launch Leader” for 3D printing at Bosch, responsible for the agile development team including product, engineering and business teams.Marketing Leadership: Responsible for all Dremel marketing, social content, paid media and management of seven global social profiles. Wrote, developed and filmed a consumer-centric campaign called #DremelMakers. Led highly publicized activations at SXSW, CES, MakerFaire, and the DC MakerCon.Digital Transformation: Led rebuild of Dremel.com, plus global and product line digital extensions including the Dremel3D.com website, firmware, software and a cloud-based mobile app. -
Sales Director, Client PartnerDatalogix Jan 2012 - Apr 2013Westminster, Co, UsGlobal CPG sales and media strategist tasked with monetizing the data partnership between Facebook and grocery retailers to ensure online ROI for in-store sales. Defined audience segmentation through real-time SKU level-data and exposures.Led measurable data-driven marketing solutions for location-based shopper marketing initiatives. Leveraged various DMP and DSPs to prove out cutting-edge attribution for online to in-store sales.Worked closely with clients to define distinct consumer segments based upon retailer sales data and Facebook exposure data, and then measured 30-60 day sales impact and ROI increases.Led breakthrough marketing performance case studies for Kraft, Budweiser, and General Mills. -
Data/Audience Sales, Sr. Account ExecutiveAudiencescience Mar 2010 - Jan 2012Bellevue, Wa, UsDeveloped innovative ROI-based solutions for global retail, travel, CPG and Auto clients. Led ecommerce, acquisition and lead generation efforts for clients such as Crate and Barrel, Purina and Target, as well as development of targeting strategies for brand efforts for 20+ additional clients. -
Partner, Digital Sales & Marketing Director, Omni-Channel Cpg AccountsGroupm: Mindshare/Mediacom Jul 2007 - Mar 2010London, England, GbReturned to GroupM, specifically to bring new life to the Kimberly-Clark brands through eCommerce adoption, content creation and social relevance. - Worked on-site at K-C headquarters to help launch 6 product lines onto Amazon.com - Led digital investment teams for all K-C brands including Kleenex, Cottonelle, Huggies, etc to drive awareness and ecommerce initiatives. - Ideated and executed up to 27 campaigns congruently with media spends upward of 20M for digital alone. - Managed cross-channel integration and KPIs for TV, OOH, digital and print. -
Media SupervisorGsd&M Advertising Dec 2005 - Jul 2007Austin, Tx, UsManaged interactive media teams representing Chili’s, Norwegian Cruise Lines and AARP, with specific focus on use of CRM databases and loyalty programs. • Best known for ideating and producing MySpace Secret Shows to provide an avenue for Chili’s to better connect with 18-24 yr olds at a local level. GSD&M won an Effie and a Lion award for the program. -
Senior Media Supervisor, Ecommerce SalesGroupm: Mec Interaction Feb 2003 - Oct 2005New York, UsWorked on-site at Sears Holding Company, managing all eCommerce related sales and marketing activities including the set up of over 17k products online, with accompanying product listings, OLA, SEM/SEO and comparison-shopping programs, as well as co-producing Extreme Home Makeover digital components and email and acquisition creative. -
Digital Sales, Assistant Account ExecutiveScripps Networks Mar 2002 - Feb 2003Developed integrated TV/online programs for HGTV and the Food Network to support premiere Midwest clients. -
Media ManagerStarcom Mediavest/Starcom Dec 1999 - Mar 2002Chicago, Il, UsDeveloped and managed digital ad campaigns for Oldsmobile, NCBA and McDonalds, while working to create 22 online games for kids for Ronald.com, HugeM.com and the launch of the Mighty Kids Meal.
Brea Keating Skills
Brea Keating Education Details
-
Harvard Business SchoolGeneral -
Harvard Business SchoolEconomics
-
University Of Illinois Urbana-ChampaignGeneral
-
University Of California, BerkeleyBusiness Analytics
-
The University Of Texas At AustinJournalism
Frequently Asked Questions about Brea Keating
What company does Brea Keating work for?
Brea Keating works for Wilton Brands
What is Brea Keating's role at the current company?
Brea Keating's current role is Transformational Digital Strategy & Operations Leader, eCommerce | Retail Media | Analytics.
What is Brea Keating's email address?
Brea Keating's email address is br****@****ail.com
What is Brea Keating's direct phone number?
Brea Keating's direct phone number is +177333*****
What schools did Brea Keating attend?
Brea Keating attended Harvard Business School, Harvard Business School, University Of Illinois Urbana-Champaign, University Of California, Berkeley, The University Of Texas At Austin.
What are some of Brea Keating's interests?
Brea Keating has interest in Social Services, Economic Empowerment, Civil Rights And Social Action, Environment, Poverty Alleviation, Science And Technology.
What skills is Brea Keating known for?
Brea Keating has skills like Digital Media, Digital Strategy, Branding And Identity, Advertising, Interactive Marketing, Crm, Integrated Marketing, Digital Marketing, Brand Management, Marketing, Online Advertising, Social Media Marketing.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial