Brea Keating Email & Phone Number

Naperville, Il, Us

Corona, California, Us

Driving new ways of working at an enterprise, omnichannel level. Working to align sales and marketing activities, resources and capabilities to dominate future commerce.

Corona, California, Us

Mason, Mi, Us

Building new solutions for new problems. Hunting for growth.Reported directly to the VP of Consumer Products & Innovation, responsible for the team that built the global transformation of the American icon known as the red SOLO cup.Brand Transformation: Initiated complete SOLO brand refresh, starting with brand book and all consumer touchpoints. Developed a new brand CSR/Sustainability narrative(s) that will differentiate and enable diversification into sustainable lifestyle products, all benefitting Feeding America. Media Transformation: Cut advertising waste, reallocating 40% of existing investments to new initiatives that will fill consumer journey voids, using programmatic, video, SEM/SEO and content marketing. Forged and contracted multiple strategic partnerships with celebrities and entertainment firms.Digital Transformation/eCom: For B2C, established vision for nine-lane roadmap, adjusting our approach to sales and enabling new digital paths to purchase. Built data-driven dashboards for full-funnel ROAS for SOLOSupports.com, Dart’s first DTC ecommerce site. Full P&L responsibility for the new eCom marketplace portfolio as well as startup DTC site.Customer Experience Management: Created map and new intake process for all consumer communications, linking BizarreVoice, Meltwater, Hubspot, Umbraco Forms and eCom ratings into a single ‘VOC dashboard’ via Google Data Studio. Orchestrated plans for CRM transition from Hubspot to Salesforce.

Mason, Mi, Us

Mapping and solving for voids in the consumer journey, I create compelling, differentiated SOLO Cup experiences that engage consumers and generate actionable data. Current responsibilities span social media, all inbound marketing activities, CRM, eCommerce and consumer web properties.Fun fact: Convinced Disney that a partnership with SOLO was a business imperative, and spent six months building out an epic partnership, complete with new ads, videos, websites and grand prize giveaways. Also - I met Chewbacca and no one took my picture.

Helping startups and mission-based organizations connect with the marketing tools and brands that can fuel the fire. Facilitating equitable partnerships that make the world a better place.

Mt. Prospect, Il, Us

Global digital marketing lead for the Dremel brand, as well as global go-to-market business leader for 3D printing. Business Leadership: Reinvented Dremel’s go-to market strategy to better address convergence of past and future audiences, incorporating new product roadmap. Developed initial consumer 3D printing business plan, justifying the choice of the Dremel brand over Bosch, providing positioning, SWOT, go-to market, advertising, P&L pre-planning, and five year outlook. Chosen as “Launch Leader” for 3D printing at Bosch, responsible for the agile development team including product, engineering and business teams.Marketing Leadership: Responsible for all Dremel marketing, social content, paid media and management of seven global social profiles. Wrote, developed and filmed a consumer-centric campaign called #DremelMakers. Led highly publicized activations at SXSW, CES, MakerFaire, and the DC MakerCon.Digital Transformation: Led rebuild of Dremel.com, plus global and product line digital extensions including the Dremel3D.com website, firmware, software and a cloud-based mobile app.

Westminster, Co, Us

Global CPG sales and media strategist tasked with monetizing the data partnership between Facebook and grocery retailers to ensure online ROI for in-store sales. Defined audience segmentation through real-time SKU level-data and exposures.Led measurable data-driven marketing solutions for location-based shopper marketing initiatives. Leveraged various DMP and DSPs to prove out cutting-edge attribution for online to in-store sales.Worked closely with clients to define distinct consumer segments based upon retailer sales data and Facebook exposure data, and then measured 30-60 day sales impact and ROI increases.Led breakthrough marketing performance case studies for Kraft, Budweiser, and General Mills.

Bellevue, Wa, Us

Developed innovative ROI-based solutions for global retail, travel, CPG and Auto clients. Led ecommerce, acquisition and lead generation efforts for clients such as Crate and Barrel, Purina and Target, as well as development of targeting strategies for brand efforts for 20+ additional clients.

London, England, Gb

Returned to GroupM, specifically to bring new life to the Kimberly-Clark brands through eCommerce adoption, content creation and social relevance. - Worked on-site at K-C headquarters to help launch 6 product lines onto Amazon.com - Led digital investment teams for all K-C brands including Kleenex, Cottonelle, Huggies, etc to drive awareness and ecommerce initiatives. - Ideated and executed up to 27 campaigns congruently with media spends upward of 20M for digital alone. - Managed cross-channel integration and KPIs for TV, OOH, digital and print.

Austin, Tx, Us

Managed interactive media teams representing Chili’s, Norwegian Cruise Lines and AARP, with specific focus on use of CRM databases and loyalty programs. • Best known for ideating and producing MySpace Secret Shows to provide an avenue for Chili’s to better connect with 18-24 yr olds at a local level. GSD&M won an Effie and a Lion award for the program.

New York, Us

Worked on-site at Sears Holding Company, managing all eCommerce related sales and marketing activities including the set up of over 17k products online, with accompanying product listings, OLA, SEM/SEO and comparison-shopping programs, as well as co-producing Extreme Home Makeover digital components and email and acquisition creative.

Developed integrated TV/online programs for HGTV and the Food Network to support premiere Midwest clients.

Chicago, Il, Us

Developed and managed digital ad campaigns for Oldsmobile, NCBA and McDonalds, while working to create 22 online games for kids for Ronald.com, HugeM.com and the launch of the Mighty Kids Meal.

Organizational Leadership Certfication, Business Administration And Management, General

Core Business Credentials, Business Analytics, Accounting, Economics

Imba, Business Administration And Management, General

Digital Transformation: Certificate Of Completion, Business Analytics

Bachelor Of Science, Journalism