Bob Breck, Cfre Email & Phone Number

Saint Paul, MN, US

San Diego, California, United States

Strategic and data-driven consulting for non-profits. Extending my work with Lanark Consulting, I am continuing to support non-profits in public media, social services, environmental and other sectors. Special areas of focus include individual and mid-level donation programs; sustaining giving; donor journeys from the start of a relationship through major.

Saint Paul, MN

Lanark Consulting helps organizations build sustainable revenue, employ CRM and online engagement, and create strategies to grow and better serve their audiences. Areas of specialty include museums, public media, environmental and service organizations and podcasting as well as overall fundraising and business strategy and planning.Clients include.

Saint Paul, MN

• Led largest public radio membership program in United States, earning over $20M in annual revenue from 140,000 members (70% monthly sustaining donors). Supervised and mentored team of 8 and served on senior leadership.
• Created vision, strategy, and direction for individual fundraising for 3 radio stations, including 5 major campaigns per year, stewardship, engagement, reporting, and evaluation. Channels included digital, direct.
• Grew Membership revenue 3.3% per year, with overall growth of 15.7% during tenure.
• Served as Internal Business Consultant, creating and evaluating business plans and revenue models, launching new podcasts, business opportunities, and programs.
• Generated $750K revenue in FY2018 by developing program-specific fundraising and engagement campaigns for nationally distributed American Public Media shows and podcasts including Marketplace, Terrible Thanks for.
• Developed and deployed Salesforce and Marketing Cloud, building member profiles and enabling actionable segmentation and analysis of our listeners and donors.

Saint Paul, MN

• Led team of 8 with accountability for marketing, ticket sales, membership, advertising and annual revenue of $9M for one of the largest science museums in the US.
• Increased admissions earnings 67% and grew membership revenue 66%. Managed annual budgets of $4.5M-$6M.
• Built branding and advertising programs for overall museum and major exhibits, establishing promotional partnerships with outlets, including KARE-11 and Fox9 TV; KMSP, and WCCO Radio; StarTribune, Minnesota Monthly.
• Selected as a Fellow in the Noyce Leadership Institute, a 12-month international leadership program training leaders in museums and informal education organizations.
• Initiated, developed, and implemented marketing strategies for large-scale exhibitions and IMAX films, including Body Worlds (attendance of over 750K), Star Wars, King Tut, Pixar, Titanic, and Pompeii, in addition to.
• Leader in cross-organization team conducting an RFP process and launched new integrated ticketing, donation, and CRM system (Tessitura).

Greater Minneapolis-St. Paul Area

• Led cross-departmental teams at large agency (part of Omnicom Media Group) to create and execute integrated marketing campaigns for major consumer and business-to-business companies, focusing on digital and.
• Served as key strategic liaison, prospecting and establishing ongoing relationships with client teams, collaborating on business planning and providing superior customer service. Worked closely with technical and.
• Worked with agency leadership on new business development, sales, client prospecting, networking, pitch creation and strategy, and presentations.
• Produced large-scale digital campaigns for national clients, including planning, client presentations and service, strategic development, content strategy, project management, information and application architecture.
• Built information architecture, application specifications, wireframe diagrams, and user experience flow for key website and promotional projects and collaborated with divisions of agency, integrating digital marketing.

Greater Minneapolis-St. Paul Area

• Responsible for all marketing and sales activities for nationally recognized nonprofit publisher of high-quality literature. Planned and implemented advertising, publicity, sales, and promotions. Managed media.
• As part of management team, played an integral part in setting publishing direction and policies. Negotiated and maintained communications with national distributors, sales representatives, key customers, authors.
• Built digital platforms and improved technical capabilities, including creating first-ever website and building a complete sales, shipping, inventory and invoicing system using commercial database software.

Bachelor Of Arts - Ba (Cum Laude), English, Religion, Computer Science

Education record

I was honored to be selected in 2012 to become a Fellow in The Noyce Leadership Institute (currently the Informal Learning Leadership.

Graduate Certificate, Institute For Sexual And Gender Health, Sexual Health