Strategic and data-driven consulting for non-profits. Extending my work with Lanark Consulting, I am continuing to support non-profits in public media, social services, environmental and other sectors. Special areas of focus include individual and mid-level donation programs; sustaining giving; donor journeys from the start of a relationship through major giving; analysis of donor information to identify opportunities at all levels; CRM systems, training and adoption; staff development and augmentation.

Lanark Consulting helps organizations build sustainable revenue, employ CRM and online engagement, and create strategies to grow and better serve their audiences. Areas of specialty include museums, public media, environmental and service organizations and podcasting as well as overall fundraising and business strategy and planning.Clients include Tessitura Network, Catholic Medical Mission Board, Contributor Development Partnership, Maximum Fun podcast network, WMFE Orlando, KPRG Guam, Amplify DMC, Epilepsy Foundation of Minnesota, WLRN Miami, The Montshire Museum of Science, The Works Museum, St. Olaf College, Jack's Caregiver Coalition, and QCatalyst.Find out more at lanarkllc.com

Led largest public radio membership program in United States, earning over $20M in annual revenue from 140,000 members (70% monthly sustaining donors). Supervised and mentored team of 8 and served on senior leadership team. Provided high-quality customer service to members and listeners.⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ • Created vision, strategy, and direction for individual fundraising for 3 radio stations, including 5 major campaigns per year, stewardship, engagement, reporting, and evaluation. Channels included digital, direct, loyalty and telemarketing in addition to on-air promotion.• Grew Membership revenue 3.3% per year, with overall growth of 15.7% during tenure.• Served as Internal Business Consultant, creating and evaluating business plans and revenue models, launching new podcasts, business opportunities, and programs.• Generated $750K revenue in FY2018 by developing program-specific fundraising and engagement campaigns for nationally distributed American Public Media shows and podcasts including Marketplace, Terrible Thanks for Asking, Splendid Table, and In the Dark.• Developed and deployed Salesforce and Marketing Cloud, building member profiles and enabling actionable segmentation and analysis of our listeners and donors.• Evaluated and implemented next generation of fundraising platforms, integrated CRM systems, alternative payment platforms and PCI (level1)/financial security.• Created several innovative cross-divisional initiatives and increased giving with mid-level donors, generating $430K additional revenue in first year by collaborating with Major Gifts and Institutional Giving teams.• Grew listenership and revenue for regional and national programs and developed KPIs and metrics, monitoring financial and mission impact, partnering closely with Marketing, Communications, Research, Events, Distribution, and Merchandise Sales teams.

Led team of 8 with accountability for marketing, ticket sales, membership, advertising and annual revenue of $9M for one of the largest science museums in the US.• Increased admissions earnings 67% and grew membership revenue 66%. Managed annual budgets of $4.5M-$6M.• Built branding and advertising programs for overall museum and major exhibits, establishing promotional partnerships with outlets, including KARE-11 and Fox9 TV; KMSP, and WCCO Radio; StarTribune, Minnesota Monthly Magazine and St. Paul Pioneer Press. • Selected as a Fellow in the Noyce Leadership Institute, a 12-month international leadership program training leaders in museums and informal education organizations.• Initiated, developed, and implemented marketing strategies for large-scale exhibitions and IMAX films, including Body Worlds (attendance of over 750K), Star Wars, King Tut, Pixar, Titanic, and Pompeii, in addition to smaller exhibitions, education programs, and internal communications.• Leader in cross-organization team conducting an RFP process and launched new integrated ticketing, donation, and CRM system (Tessitura).• Utilized focus groups, market research and segmentation to better serve audiences, resulting in museum ranking #2 in nation among all cultural attractions in market performance index (Morey Group, 2012).• Supervised complete redesign of museum web site, digital, social media, and e-mail platforms, serving 120,000+ subscribers and supporting museum initiatives, public programs, and events.• Created and executed innovative and highly successful programs, for targeted audiences and communities, including Social Science 21+ events; Playdates for younger families; Senior Tuesdays; Girls & Science; Make Day for STEM Education; Eid al-Fitr promotion.

Led cross-departmental teams at large agency (part of Omnicom Media Group) to create and execute integrated marketing campaigns for major consumer and business-to-business companies, focusing on digital and relationship marketing. • Served as key strategic liaison, prospecting and establishing ongoing relationships with client teams, collaborating on business planning and providing superior customer service. Worked closely with technical and creative teams to transform business needs into specific tactics and products.• Worked with agency leadership on new business development, sales, client prospecting, networking, pitch creation and strategy, and presentations.• Produced large-scale digital campaigns for national clients, including planning, client presentations and service, strategic development, content strategy, project management, information and application architecture, budgeting, and creative and technical support. • Built information architecture, application specifications, wireframe diagrams, and user experience flow for key website and promotional projects and collaborated with divisions of agency, integrating digital marketing with other channels and media.

Responsible for all marketing and sales activities for nationally recognized nonprofit publisher of high-quality literature. Planned and implemented advertising, publicity, sales, and promotions. Managed media contacts, copywriting, market research. Increased sales by 28%.• As part of management team, played an integral part in setting publishing direction and policies. Negotiated and maintained communications with national distributors, sales representatives, key customers, authors, other publishers and rights brokers. Represented company at major conventions and sales meetings.• Built digital platforms and improved technical capabilities, including creating first-ever website and building a complete sales, shipping, inventory and invoicing system using commercial database software.