- Conducted SEO audits and performed keyword, competitor, and content gap research to develop and execute an SEO strategy- Created SEO-friendly blogs and web pages and optimized existing content on an ongoing basis- Tracked and analyzed organic website traffic, keyword rankings, domain authority, and other KPIs to identify content opportunities- Developed and maintained an editorial calendar and managed freelancers to ensure timely and consistent content production- Assisted in the development of a new brand identity and led. efforts to update all content across worldtrips.com- Created all customer-facing content for product launches and updated all product-focused content at yearly intervals

- Created briefs based on conversations with company leaders to guide the strategic direction of website copy- Wrote copy for core pages of redesigned websites with the intention of converting visitors into leads- Wrote SEO-friendly blogs for a variety of industries

- Performed in-depth research into relevant statistics and legislation to supplement sales strategy- Drafted awareness-level emails and scripts for promotional videos- Assisted in the research and development of a cross-promotional campaign