Leading marketing, communications, placemaking and event initiatives for Downtown Los Angeles and managing 4 staff and 5 marketing/PR agencies. Overseeing DowntownLA.com, signature DTLA events, and @downtown_la social media profiles. Budgetary responsibilities of $1.25M+. Reporting to the President/CEO. - Partnering with department leadership and the Board of Directors on organization-wide strategy and initiatives across marketing, placemaking, economic development and operations resulting in innovative projects that are driving office workers, residents, and visitors to DTLA- Developed new email marketing strategy launching a series of email automations and a weekly newsletter to promote local businesses and events resulting in a 200% increase in open rates with 35,000 total email subscribers- Revamped the marketing tech stack and internal processes to ensure seamless integration across CRM, website, and email marketing system

Supporting non-profit organizations on special projects tied to my expertise in leadership, data analytics, fundraising, membership, event management, and strategic planning. Worked as Executive Director at Careers Girls to develop a fundraising strategy, integrated marketing strategy, and improve the efficiency of virtual camps, programming, and financial management. Served as Director of Special Projects for the San Jose Downtown Association consulting on event production, marketing, sponsorship, budget development, and city contract negotiations. Consulted with Girl Scouts of Northern California through the implementation of Salesforce with a focus on data analysis, custom reporting, and business processes focused on membership and marketing efforts. Selected Accomplishments:- Forecast Early Bird Membership with 99.95% accuracy- Built custom Salesforce reports enabling the automation of a new leader welcome email series - Facilitated "I'm on Board" campaign resulting in 319 troops added to the Opportunity Catalog- Developed custom lapsed girls reports and forecast renewals with 99.6% accuracy

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down.

Promoted to lead internal operations (HR/office management) and marketing, communications, branding, event production and membership programs with 7 regular staff and 45 seasonal staff. Reporting to the Executive Director. Managing financial oversight and budgetary responsibilities of over $4M. Team's key initiatives include branding Downtown San Jose, representing all businesses and organizations in the Business Improvement District (BID) and optimizing our signature events including Downtown Ice, Music in the Park, Farmers' Market and Dine Downtown.In four years, my team brought 450+ days of programming, $25 million+ in economic impact, reached 8 million+ impressions on social media and grew our email list to nearly 30,000 subscribers.

Led the San Jose Downtown Association during the Executive Director sabbatical. Selected Accomplishments:- Led a small team in selecting and launching a new payroll system.- Recruited new Board members that increased the diversity on the board - Negotiated new city contract increasing revenue by 25% and simplifying internal processes - Several media interviews including: First-ever non-paid TV coverage of Dine Downtown First-ever TV coverage of Downtown Doors featuring two students Several media interviews on advocacy issues facing downtown

Led the marketing, communications, events, sponsorship and membership team with 6 regular staff and 45 seasonal staff with budgetary responsibilities of over $2M.Selected Accomplishments:- Successfully launched a new social media strategy with an internal team and business owners resulting in increases in engagement and followers of up to 100% - Oversaw multiple weekly email campaigns that exceed industry-standard open and click rates - Led SJDA to record-breaking attendance for Downtown Ice (51,000+) and paid admission Music in the Park (17,000+) with all events adding over 100,000 people into Downtown streets and an estimated $5 million in economic impact. - Leveraging marketing expertise, helped key sponsors for Downtown Ice reach over 19 million impressions and reach over 1.37 million people on Facebook for Music in the Park promotion.

Led the Junior League of San Jose with a membership of over 600 women and an endowment fund of nearly $2M. Launched a program to serve over 500 meals to college-age foster youth by hiring women-owned restaurants and caterers during COVID-19. Partnered with the Farrington Historical Foundation to ensure the preservation of the historic building was a priority for our members. Served on the Board of Directors for 5 years.

Promoted to lead the marketing, creative services and engagement team of the Web's largest volunteer network by driving the engagement pipeline for corporate, nonprofit and volunteer audiences. Reported to the President and served on the senior leadership team. LeadershipSet the direction and prioritized resources that most effectively engaged all VolunteerMatch audiences and led a team of three plus skilled volunteers. Demand & Lead GenerationFocused on B2B marketing for our award-winning volunteer management platform YourMatch plus the launch of API partnerships with 3rd party vendors. Created demand generation programs for nonprofit audiences to maximize and streamline both Basic and Premium memberships. Data AnalyticsUsed metrics to set goals, track impact and communicate successes including forecasting, propensity scoring for leads, sponsors and donors, and quantifying value propositions.Thought LeadershipPresented on webinars and at industry conferences focused on volunteer recruitment and engagement for corporations and nonprofits plus guest blogging and social media campaigns.Marketing AutomationLeveraged marketing automation to reduce misdirected leads, increase marketing qualified leads and increase the conversion rate from lead to opportunities through the use of Pardot and Salesforce. VM Summit 16 Event Manager Led the planning, management and execution of VolunteerMatch’s annual conference that includes an additional one day user conference. Selected accomplishments:- Restructured marketing team to be channel and audience based. Implemented Agile Marketing methodology to streamline department work- Launched a newly branded corporate website including redesigning marketing automation flows to reduce misdirected leads by 88% and increase marketing qualified leads by 142%- Conducted ROI analysis on marketing budgetary expenditures and developed lead generation forecasting models

Joined the Kiwi Crate marketing team to dive into customer insights, marketing analytics & content marketing strategy. Selected accomplishments: Developed, curated and managed content for social media channels resulting in week-over-week growth increases of as much as 228% Implemented email campaigns through the use of Marketo and developed A/B tests resulting in optimized engagement emails with 99.7% confidence level resulting in over 5000 new customers Streamlined marketing automation processes to reduce time spent on email campaigns by 50%

Promoted to build new team responsible for lead generation and membership recruitment strategy throughout Northern California for the launch of Salesforce CRM. Led a team of 11 and collaboratively managed the targeted generation of over 50,000 leads. Budgetary responsibility of almost $1M.Selected accomplishments:- Led the organization's first-ever recruitment strategy throughout Northern California including marketing research and analytics, internal data modeling, strategy development, content creation, strategy implementation and documented key learning.- Generated more than 10,000 recruitment leads through concept design, cross-functional development, content creation and omni-channel execution of inaugural marketing campaign. - Implemented a referral recruitment/marketing campaign resulting in 93 new troops in one month - landing Northern California in the top recruitment spot nationwide (national average: 18 troops)- Led staff team to its best success since pre-merger including exceeding annual recruitment and retention goals half way through the fiscal year. Reached 103.6% of member goal (29,797) and 5.5% points up in member retention (75.5%) at close of Q3.

Managed over 291 program events ranging from 15 to 26,000 participants in the South Bay and San Francisco including new, relevant, outcomes-based curriculum. Selected accomplishments: - Highest event sell-out rate in FY12 & FY13 with an average +20% margin through strategic event creation, program development, advertising and optimal pricing. - Procured over $227,000 in cash donations, grants, gifts-in-kind and sponsorships including Budgeting, reporting, staff management and invoicing for over $157,494 in restricted donations to provide life skills to girls and families through the Daughter’s of Farm Workers program. - Mentored Girls’ World Forum girl delegates on their global take action projects in Mexico and Liberia and implemented community service projects to build relationships with non-profits, businesses and corporations resulting in over 2,630 bags of donated clothes, 8,207 pounds of canned food and 2,166 girls sharing positive messages through ‘You Make Me Smile’ campaignPerformances Team Lead & Project Manager, 100th Anniversary Event, May 2012- Managed event for 26,053 attendees including the management of all aspects of entertainment for three stages including Opening Ceremony, Grand Finale and fireworks display by leading a team of over 25 staff and volunteers- Envisioned, taught and led over 18 Flash Mob sessions resulting in $15,000 revenue and 1500 participants performing in addition to procuring two-thirds of total event sponsorships

Supported local communities in delivering the Girl Scout experience by recruiting new members, supporting retention efforts through volunteer support and generating revenue through targeted fundraising campaigns. Selected Accomplishments:- Increased girl membership by 25% in assigned territories compared to the local decline of 11% and national decline of 8%- Exceeded all strategic goals for FY 2008, 2009 and 2010 by effectively managing and supporting five volunteer boards to roll out a marketing plan in each area including doubling membership in the Willow Glen community and generating a 71% increase in family giving donations

Managed a virtual office with staff members in Sacramento, Menlo Park, Vermont, and other various locations across the country. Drafted and sent letters to elected state officials, reserved rooms and conference space for lobbying trips and maintained the virtual office communications.

Interned in Washington DC through scholarship at San Jose State University.