- Oversaw and executed the launch of D2C e-commerce site on Shopify - Collaborated cross-functionally with product development to validate and successfully execute new product launches- Generated and championed initiatives, brand collaborations and campaigns that support brand goals - Provided creative input and worked collaboratively with graphic designers to bring concepts to life - Created and managed consumer facing materials – surveys, CRM emails, packaging, and web copy – to align with brand standards and brand voice- Grew brand awareness, affinity, and engagement through partnerships, social and integrated campaigns - Regularly reviewed consumer feedback and industry trends to develop actionable marketing insights- Crafted and formulated SOPs across multiple brand team roles to optimize work flow and improve processes. - Oversaw and managed customer service and engagement strategy.

- Developed strategy and content creation for B2B social channels and D2C partnerships including aDesign Beauty and Frida Kahlo Beauty- Lead ideation and execution of educational video series across social channels- Coordinated launch and press events for D2C partnerships - Managed email campaign strategy, creation and deployment- Provided on-site support and creative direction for B2B and D2C photoshoots

- Led content creation and managed editorial calendar for B2B social channels- Managed library of all marketing visuals, sales tools and imagery- Supported copywriting for launch messaging, sales presentation and product descriptions - Coordinated media buys with industry and trade publications; overseeing budget and asset creation- Crafted corporate press releases; pitched to local and trade media outlets

- Managed product and packaging development for New York territory including Estee Lauder brands, Laura Mercier and Kevyn Aucoin - Collaborated with brand customers to create and implement innovative products- Liaison for all project correspondence with brand customer and China-based manufacturing facility- Responsible for all stages of product development process from initial design to development, price negotiations, product logistics

- Supported food, hospitality and festival clients including Murphy’s, Atlanta Food & Wine Festival and Krog Street Market- Assisted in coordinating press for multi-day festivals and events- Crafted press releases; pitched to short-lead, regional and online media outlets- Designed digital and print assets including invites, event handouts, and press kits- Led in interviewing, on-boarding and managing interns

- Supported luxury beauty and lifestyle expert clients including Oribe Haircare, Deborah Lippman, Dr. Frank Lipman- Coordinated interviews and backstage press for online outlets and Fall 2013 New York Fashion Week - Crafted press releases and real-time trend pitches; pitched to national long-lead, short-lead, regional and online media outlets- Supported the planning and execution of product launch and media events - Coordinated and assembled press mailings and product send outs - Built and organized media lists- Monitored editorial product placements and clippings

- Assist senior account executives and PR assistants- Manage monthly updates - Assemble mailings and product send outs to editors- Compile and organize media lists- Draft press releases, pitches and e-releases- Manage editorial product placements and clippings

After interning at Only Options I was promoted to assistant manager where I was responsible for merchandise orders, inventory, advertising, social media, events and merchandising.

Manage social media sites: Facebook and Twitter; manage the mailing list. Help plan and execute trunk shows and other special promotional events in and out of the store including fashion shows.

I assist the public information officer in overseeing the PR and events of 10 health departments in the Southern region of Georgia. I write news releases, create ads for print and radio, plan events, record radio and news spots and help with anything else pertaining to the media of SHD.