We work with the startup ecosystem to support potential and current Cooley clients with their operations and services as they scale. In addition to our valuable legal services and guidance, we also support the community with thought leadership through CooleyGo, exclusive events, pitch support, and practical content.

Research, interview, and best of all, drink with Venture Capitalists for the podcast Drinks with a VC. After years of meeting with VCs and discovering their incredible backgrounds, I wanted to bring the magic of a few drinks and a conversation to start-ups, LPs, and other VCs who have an interest in truly getting to know the personalities of the people they're going to be committing to for their lifecycle...and maybe life.

Supporting start-ups with finance and HR expertise from inception to exit. As head of BD and Marketing, I build strategic relationships with the venture capital community and start-up ecosystem.

Passionate about startups and their growth, I work with Venture Capital firms to support their portfolio investments through strategic CFO services and other crucial partnerships. My goal is to provide value to my VC partners through outstanding service and financial modeling that scales their current investments, thoughtfully curated events, beneficial introductions, and financial benchmarking data that will assist in future investment decisions. I manage a small national team of business development leaders & am based in San Francisco. Burkland gives startups smarter finance, accounting, and tax advice to grow with confidence. We provide financial expertise that makes economic sense for startups in stages that range from Seed to Series C. Our on-demand CFOs, accountants and tax experts give strategic guidance to ease a company’s growing pains, so they can confidently focus on running the business. Burkland serves over 200 startups across the United States with offices in San Francisco and New York.Learn more at - https://burklandassociates.com

I currently build relationships with tech start-ups, venture and financial firms, and other strategic service providers to help growing start-ups with their HR through a shared liability model using a SaaS platform. We also help startups attract and retain top talent through enabling them to utilize Fortune 100 benefits.

*Joined a small team to design, build, and grow the Venture Capital and Private Equity Channel for TriNet. *Worked closely with multiple departments (marketing, sales, legal, finance, service) internally to offer Channel Partners increased service, credits, and other incentives to deepen the brand and relationship, increasing referrals for our HR platform and additional HR Cloud products. *Created a strategic relationship methodology to create cooperation between various internal and external stakeholders, yielding a 60% conversion rate from cold email to first meeting with prospects in the tech vertical. *Consistently meet with sales contributors and individuals to further additional pipeline, coach, and train sales professionals. *Build sales and marketing presentations using advanced storytelling techniques to engage audiences. Also create team marketing pieces using Microsoft, Prezi, Adobe for quick turnaround and effective communication.

True Worlds is a mobile game design studio with a focus on transmedia narrative and creator-directed content. We are in the seed stage right now, and have signed LOIs with three significant IP owners to transform their franchises into living, breathing worlds where mobile games are woven into vibrant, engaging stories.As an Advisory Board Member, I have provided True Worlds with the following: -Revenue models and monetization strategies: Development of revenue streams, analyzing KPI's and engineering game mechanics to meet specific internal objectives, cohorting and whale goal setting and store mechanisms to drive growth. • Strategize with co-founding team to develop implementation plans for fundraising efforts• Lead introductions to venture capitalists and angel investors for funding and attended investor pitches • Create company deliverables including pitch materials & review of revenue projections • Develop strategic sales and revenue funnels, working with IP owners to bring on new contracts• IP/Licensing Reviews: working with IP owners and evaluating worth of IP

RESPONSIBILITIES:• Developed company from concept to creation including business plans, competitive analysis, pitch decks and internal market analysis,• Created marketing materials and pitch decks targeting partners and key investors. • Worked with C-suite executives and CMO’s to develop a point of sale digital ad solution.• Partnered with developers to build infrastructure necessary for key functionality and enhanced user experience.• Ran business development and operations building partnerships with brands and designing product roadmap for both users and partners. RESULTS:• Raised $1 million in seed capital to multiple angel and super angels. • Attracted 10,000 users in the beta version through researching industry metrics and KPI’s. • Negotiated key enterprise partnerships with SABMiller, Mikes Hard Lemonade, and Karma Tequila for analytics and in app brand solutions.

RESPONSIBILITIES:• New business development, client retention and up-sell for Orange County and San Diego territories with a focus in the following verticals: Hospitality, Food, Education and Bio-Tech for enterprise and mid-size companies.• Cold called, presented to, negotiated with and closed executive PR teams and CMO’s. • Helped enhance the CRM platform by working with the technical team and sales team to create more fields, funnels, and create a better pipeline management system and prospecting tool, increasing leads for the entire western sales team.RESULTS:• Consistently hit quota for 6 months, business strategy changed and team was dissolved. • Had a 20% return on cold calling to demo rate, performing a minimum of 10 demos of new business a week, the highest on the team. • Deals ranged from $5,000- $100,000. Minimum deal was $15,000 in database and analytics.

RESPONSIBILITIES:• Focused on existing book of business, increasing spend on internal skill development to enhance IT projects and other internal initiatives.• Work with HR and IT departments to determine employee development solutions. Work with organizations to provide courses in business skills, Microsoft application and servers, Cisco networking certifications, Six Sigma, and ITIL. • Met with executives from enterprise accounts, primarily CTO’s, CMO’s and PMO’s & HR specialists, developed course tracks for employees, building out pipeline. RESULTS:• Consistently hit 120-150% of quota monthly. • Increased Disney’s monthly spend by 200% and expanded New Horizon’s reach with Disney by securing us as a preferred vendor. • Through social selling increased ABC contacts and uncovered $200,000 worth of missed pipeline opportunity.

RESPONSIBILITIES:• Promoted pharmaceuticals to physician specialists by developing strong ethical relationships and serving as a trusted counsel on pharmaceutical impact on patient health.• Launched Mucinex in the Southern California region, capturing #1 cough and cold market share and #3 sku in pharmacies. RESULTS:• New market and territory penetration, driving revenue in Southern California for the new drug Mucinex in 2006. • Ranked top 10 out of 200 reps in 2008, for year over year increase of sales percentage. • My Regional Sales Team was consistently #1 2008-2009. • Sold an average of $2.5 million in product per quarter exceeding quota by 110-150% each quarter. • Won the BIG award for outstanding participation in conference calls and team leadership in Q3 of 2008.

RESPONSIBILITIES:• Drive new business forward through cold call and telemarketing efforts for small business to medium sized businesses in Southern California. • Made a minimum of six sales presentations a week. • Sold to accounting departments, CFO’s, and CEO’s, and entrepreneurs, using consultative methods in payroll taxes to ensure IRS compliance. RESULTS:• Graduated as the number one selling representative from Paychex sales class March 2005 out of 50 reps. • Consistently met and exceeded monthly quota of 8-10 payroll solutions. • Sold a tax credit solution for businesses. The solution required a deep analytical understanding, and I thrived on selling a complicated solution in a simple manner. As a result, I became the sole sales rep in Southern California to represent and sell this tax credit solution.

-Sales and marketing intern-Lead generation, cold calling various manufacturing project managers at Fortune 500 companies-Lead qualification speaking with project managers about ERP solutions, passing leads to sales professionals. -CRM data clean up