Working for one of the world’s largest environmental consultancies I lead the Australia Asia-Pacific B2B digital strategy for portfolios of services. I use RPS' MarTech stack including HubSpot, SEM Rush and Lucky Orange for strategic campaign planning and to drive performance for inbound lifecycle campaigns. I manage paid and organic LinkedIn, Facebook and Instagram, content strategy, SEM and website optimisation to drive consideration for RPS' services and drive deal pipeline revenue. Testing… Show more Working for one of the world’s largest environmental consultancies I lead the Australia Asia-Pacific B2B digital strategy for portfolios of services. I use RPS' MarTech stack including HubSpot, SEM Rush and Lucky Orange for strategic campaign planning and to drive performance for inbound lifecycle campaigns. I manage paid and organic LinkedIn, Facebook and Instagram, content strategy, SEM and website optimisation to drive consideration for RPS' services and drive deal pipeline revenue. Testing Chat GPT AI enterprise pilot. Show less

Lead marketing professionals responsible for driving growth across B2C and B2B channels. Responsible for national enquiry targets, digital leads in the portfolio, media strategy and management of a multi-million dollar acquisition budget. Included direct response, paid digital, PPC, Google ads, Search, Display, Facebook, Instagram, SEO, organic socials, web experience, and above-the-line outdoor, radio, TV. Supported local area marketing plans to enable branch growth.

Led the Adobe MarTech suite integration, development of customer experience journeys from onboarding through the customer lifecycle. Adobe Campaign transformed the customer experience allowing personalised, dynamic, and engaging omni-channel experiences at scale.I was responsible for team management, customer lifecycle strategies and developing highly targeted offers, content and campaigns aligned to sales cycles and growing revenue from the existing customer base.

Manage a team of marketing professionals across multiple business portfolios. Headed up customer acquisition and growth strategy encompassing user experience, paid media strategy, paid digital Ads, programmatic, radio, TV and outdoor and creative assets for acquisition.

Manage a team of marketing professionals to deliver on internal and external communications and brand campaigns.

Developed and managed brand campaigns including channel design, content management & optimisation. Projects include planning and management, digital content & publishing, social media and brand strategy, advertising, copywriting, eDM, media, design management, compliance process and wrap up reports.Stakeholder management, external creative and media agencies and supplier management.

Developed and managed strategic marketing plan and annual budget. The role encompassed industry partnerships, sponsorships, strategic brand, and digital communication aligned to business strategy.Stakeholder management at all levels Executive General Management to Administration Staff

Managed e-marketing and digital campaigns including web-marketing, video, HTML programming and CRM systemsManaged Chief Economist Insights and product related communicationsEvents and temporary staff management

Managed Senior Executive product committeeCoordinated workstreams across domestic and international markets & retail and institutional segmentsSupported three-year product strategy by researching and documenting trends across markets, competitor and all product suites, financial analysis, concept testing and making fact based recommendations.

Development of international and domestic roadshow programs for AMP Senior Executives designed to grow AMP's brand presence, maximise shareholder uptake and nurture industry relationships. Shareholder register analysis and reporting.Management of full year and half year investor briefings.Manage broker relationships.