As COO, I work closely with our CEO, Tracey Warren, to drive growth of F5 and execute the strategic plan. My responsibilities include aligning the team and ensuring operational excellence, building and nurturing strategic and corporate partnerships, identifying and expanding F5 into new opportunities, products and markets, and contributing to the long-term success of F5.

I worked with the founding partners on deploying cohort 3 into a series of early stage startups. I also supported our portfolio.

I was promoted to COO in March 2022. As COO I was responsible for operationalising the strategic direction of the firm and driving robust operations. I also proudly managed individuals across Growth & Community, Brand & Communications, PR and People & Culture with the goal to accelerate founders in the Australian ecosystem.Prior to my promotion to COO I was the first Chief of Staff for Folklore, supporting the Partners across strategy, operating cadence, compliance and team management.

1. Strategy, Insights & analytics - solving problems using the right strategy based on insights, 2. Planning, Delivery, office & reporting - solving how we do things with right plans and governance, 3. Project delivery - drive and/or support key strategic projects4. Chief of Staff - trusted business advisor to GM ANZ. Previously CoS to the Head of COVID Recovery Strategy.

- Set the ANZ strategy for Airports, Events, Venues & Tourists.- Lead initiatives across Airports, Events, Venues & Tourists to grow strategic and long-term opportunities.- Develop and maintain strong relationships with cross-functional colleagues regionally and globally, within operations as well as in business development, marketing and product to align on shared goals and strategies.- Be the point-of-contact and navigate internal processes to provide the best outcome for our partners and our markets. - Build and develop a high performance team; motivating them to continually achieve higher levels of business impact.- Identify operational challenges and help improve or pioneer new processes to keep the team as efficient as possible.

Business Ownership- Ownership of overall supply health across Australia & New Zealand. - Management of 4 Account Representatives to support. - Responsible for setting, executing, and iterating on targeted in-market supply acquisition strategies- Drive scalable and attributable levers to reach objectives and key results- Communicate key learnings to the wider territory and regional teamTargeted acquisition of new hosts and homes- Coordinate and provide frameworks for account managers to effectively manage professional hosts so that they may improve business performance and host quality- Devise and scale acquisition and quality control programsStrategic Market Development- Identify key barriers/levers that can have significant impact on market and work to address with proper stakeholders or cross functional teams- Establish partnerships or agreements with key local influencers who can drive supply- Establish partnerships with key brands to help drive supply

Responsible for operational expansion and on the ground expansion. Successfully lead the expansion into the Netherlands, Manila, Jakarta and Mumbai.Key responsibilities: - Develop the pre-launch and launch strategy (key accounts, projections on growth, budget, targets, processes); - Develop and refine processes for launch (operational, cross-team, targets) and work closely with product, SOps, legal, finance on this; - Sell top accounts and manage team of associates who are selling in-market by setting their targets and supporting to help them to deliver; - Become the expert on the market and work collaboratively with product and marketing for necessary localisations and market-specific deliverables; - Liaise with the expansion program manager to ensure seamless launch operations; - Train and onboard the local team and work with the local team on the post-launch strategy to ensure stabilisation.

Worked on the launch into: Dubai (UAE), Gold Coast (Aus), Auckland (NZ). Responsible for the expansion of ClassPass into international markets. Operate across sales, account management, community, marketing, launch strategy and execution, training the local team and ensuring overall sustainable market health.

Previously responsible for overall market health across Australia. Specifically including managing the relationships that we have with 900+ studios across Australia, creating and executing on marketing initiatives to help grow our user base, corporate sales in Australia, managing the team, legal matters relating to Australia, recruitment, cross-functional interaction, and support on sales and CX. I also supported international efforts/ expansion and support with sales in Australia and Singapore. I worked closely with the teams in Singapore, New York, San Francisco and London.

Previous positions: Graduate at Law, Summer Clerk, Paralegal