Bree Long

Bree Long Email and Phone Number

Strategic Sales Leader | Maximizing ROI for RE Developers & Investors | Planning, Pivots & Repositioning @ Urban Pulse Real Estate
Bree Long's Location
United States, United States
About Bree Long

I guide builders, real estate developers and investors to make winning decisions that drive value and enhance revenue for their investments. As a strategic partner, I help focus efforts in forward planning, design, positioning and sales strategy. My talent is the alchemy I create to ensure your property draws attention, exudes value and sets new sales and leasing records in the market. Over two decades experience in Mixed-use, Luxury Residential, Distressed Property & REO, Urban High-rise, Master Planned Residential, and Retail. I shine in my knack for designing informed operational solutions and am known to lead with grace & grit, developing top-producing sales teams and crafting ingenious sales plans built to pivot with changing market conditions. I serve as the voice of the consumer during the full cycle of development or repositioning for your property. I use both data-driven and qualitative inquiry to translate the unique viewpoint of your buying audience into actionable recommendations for your planning process. I work to incorporate an element of that viewpoint in to every detail of your planning process, from informing materials selection with broad appeal, to placemaking that gives foundation to community, to branding and marketing campaigns that hit the mark. During a career that spans over two decades, I have positioned and sold over $4 billion in real estate, delivering outstanding outcomes for my clients and partners.My core competencies include asset management, executive leadership, investor relations, strategic sales planning, profit growth, budget management, operational oversight, pricing methodology, inventory management and forecasting, unit mix and floor plan analysis, amenity and design programming, innovation in placemaking, multi-channel marketing campaigns, client engagement strategies, market intelligence, compliance, vendor and employee management, talent recruitment and development, communication and negotiation skills, and business development. I am passionate about creating and maintaining strong relationships with my business community and fostering personal and professional growth among my team. I consider myself a servant-based leader, gaining great satisfaction through my ability to grow and mentor heart-centered, yet relentless closers. I believe in integrity, honesty and commitment to service as my guiding values. I thrive in demanding environments, and it's my mission to maximize results in revenue, ROI, market share, brand reputation, and customer satisfaction for each project I work on.

Bree Long's Current Company Details
Urban Pulse Real Estate

Urban Pulse Real Estate

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Strategic Sales Leader | Maximizing ROI for RE Developers & Investors | Planning, Pivots & Repositioning
Bree Long Work Experience Details
  • Urban Pulse Real Estate
    Chief Sales Officer
    Urban Pulse Real Estate May 2022 - Present
    Los Angeles, Ca, Us
    I provide strategic guidance to big builders and real estate developers, understanding their critical conversations and vision to maximize results in revenue, ROI, market share, brand reputation and customer satisfaction.
  • Etco Homes, Inc.
    Senior Vice President, Sales & Marketing
    Etco Homes, Inc. May 2019 - May 2022
    Beverly Hills, California, Us
    Drove the strategic vision, planning & execution of sales & marketing initiatives for urban in-fill and boutique, luxury new home development communities throughout Los Angeles County. In this executive leadership role, I formulated and executed the sales & marketing strategies for a $2B+ portfolio of new home inventory, across nine Los Angeles communities of various product types. Served as key advisor to stakeholders, investor and lender partners, for all market intel and sales related matters, while leading and mentoring a team of sales professionals and directing all marketing & PR activity for the company. Successfully scaled the firm's sales platform, establishing systems and procedures to support exponential growth and high revenue expectations, while maintaining extensive involvement in and oversight of property management operations and assuming board seats for numerous HOA's.
  • Compass /
    Managing Director, New Development, California At Compass /
    Compass / 2018 - May 2019
    New York, Ny, Us
    Lead business development efforts and oversaw sales, marketing and operations for west coast division of Compass Development, the new development sales & marketing arm of Compass brokerage. Compass is a real estate technology company with a powerful end-to-end platform that supports the entire buying and selling workflow. We deliver an incomparable experience to both agents and their clients all in service of the Compass mission: to help everyone find their place in the world. Founded in 2012 by Ori Allon and Robert Reffkin, Compass operates in 12 regions across the United States: New York, Los Angeles, Chicago, San Francisco, Boston, Washington, D.C., Miami, Orange County, The Hamptons, Santa Barbara and Montecito, San Diego, Dallas, Seattle, and Aspen. Learn more and find your place at www.compass.com and www.compass.com/careers.
  • Dalian Wanda Group
    Sales Director
    Dalian Wanda Group Jun 2017 - May 2018
    Beijing, Cn
    Cultivated compelling sales and marketing initiatives, including brand concept & management, pre-development planning & design programming, positioning insights, domestic and international sales launch & buyer engagement strategies, co-branding, lifestyle partnerships, and media planning for ultra luxury residential condo & hotel development in Beverly Hills, CA. Industry research, sales documentation & compliance, BRE protocols, sales office operations, and event management were additional key areas of focus.
  • Cim Group
    Director Of Sales
    Cim Group 2015 - 2017
    Los Angeles, Ca, Us
    As Director of Sales, I provided consultancy services on imperatives ranging from pricing and positioning insights to budget and escrow management, and implemented innovative sales and marketing strategies in highly competitive markets to secure consistent growth in revenue and customer experience. I architected a new home sales platform for the company, building the infrastructure to support assemblage of $800 million in projected new home development sales and successfully securing $220 million in committed sales within 6 months. Deep marketplace analysis, the development of creative co-branding partnerships and technological innovation allowed me to to generate high client engagement, market responsive pricing and sales velocity. I was key driver of creative, website and digital asset development, marketing, media planning, community programming, design considerations and FFE curation. Recruitment and professional development of top flight sales associates, establishment of operational systems and procedures and high accountability vendor management were integral parts of this role. As lead compliance consultant I managed and directed FNMA submittals, HOA and BRE protocols and drafted documents including purchase agreements and related addenda, employment contracts , vendor and management agreements.
  • Cim Group
    Area Manager, Mixed-Use & Multifamily Properties, Office Services Manager
    Cim Group 2012 - 2015
    Los Angeles, Ca, Us
    Operational and financial management, team leadership, and marketing acumen as Area Manager of a multifamily portfolio of over 1000 units secured high occupancy rates and maximum potential rental rates in a competitive market. I effectively liaised with exacting retail and residential tenants, developed rental programs for multiple lease ups of high profile multi-family and mixed-use projects, ensured optimum staffing of 14 properties, streamlined processes, and maintained accountability for management of annual budgets, monthly variance reports, aged receivables and various reporting metrics. I held seats on several HOA boards on behalf of the declarant, navigating complex homeowner and tenant relations.
  • Urban Pulse Properties
    Luxury & Urban Real Estate Consultant
    Urban Pulse Properties 2007 - 2015
    As Principal Broker, I delivered consultancy services and acted as independent agent in a variety of key real estate areas, advising on development of competitive pricing structures, negotiating offers and curating winning campaigns for my clients. * Marketplace analysis* Sales and leasing pricing methodologies* Positioning insights* Unit mix and floor plan recommendations* Amenity & design programming* Campaign and client engagement strategies* Budget development and management * Inventory management & forecasting* Proven marketing plans and schedules* Escrow management* BRE protocols* Sales documentation and compliance* Event management* Business to business, co-branding and lifestyle partnerships * Dynamic sales and marketing presentationsMy comprehensive market analysis and winning sales strategy development on behalf of a group of premium banking institutions attracted strong and able buyers for bank owned properties, realizing highly competitive average listing times and final sales values. Throughout this project I oversaw showings and site visits, negotiated and presented offers and held accountability for verification of occupancy, negotiation of tenant relocation settlements, property management and construction. I provided leadership and training to a team of associate agents, managed all aspects of escrow transactions, resolved complex title issues, and liaised with government agencies to address REAP, zoning and permitting issues, health and safety violations and relocations subject to Ellis Act.
  • John Laing Homes, Urban Division
    Sales & Marketing Manager
    John Laing Homes, Urban Division 2008 - 2009
    Irvine, Ca, Us
    I designed and delivered progressive sales presentations for 180 core urban properties, established effective sales tactics in a volatile market and implemented multi-channel marketing initiatives that spoke to an urban buying population. I proved the exception within a challenging environment by measurably increasing sales velocity through the development of highly competitive base pricing, premiums, and high touch engagement with prospective buyers. I improved the efficiency of sales transactions through value-based leadership of sales teams and optimization of sales office systems.
  • Vine Street Ventures On Behalf Of The Ryness Company
    Sales & Marketing Manager, W Hollywood Residences
    Vine Street Ventures On Behalf Of The Ryness Company 2006 - 2008
    Dallas, Tx, Us
    I was lead on-site sales strategist in the launch of a 143 unit mixed-use condominium project in combination with a W brand hotel in Hollywood, CA. I was responsible oversight of operations, sales & marketing, and community outreach. I provided expert consultancy services to the developer client, demonstrating best practices in development of comprehensive sales strategy and pricing methodology, marketing concepts and advertising campaigns, public relations, brand image maintenance, community outreach, operations, administration and event coordination and planning. As part of my leadership of the team of sales agents, I designed professional development trainings in critical sales path, community benefits and sales tactics. I served as key liaison between impacted departments; maintaining excellent channels of communication and reporting processes, negotiating vendor contracts and the execution of discreet high-profile special events. I was an active and collaborative member of PLUM committee and advisory bodies to City Council and I implemented strategic outreach and events to inform a strong prospect database in preparation for sales release. I developed marketing initiatives supported by deep market analysis, and delivered tailored presentations to investors and clients. Equally, I utilized my financial acumen to prepare and present timely monthly budget reports and quarterly goal charts.
  • Pacer Communities
    Sales & Marketing Manager
    Pacer Communities 2002 - 2005
    My strategic, operational, sales and marketing performance with Pacer Communities resulted in my fast-track advancement to full accountability for all aspects of new luxury home sales across Orange County and Los Angeles County. I realized revenue of over $325 million through the successful sale of an inventory of over 350 homes across seven southern California master-planned communities, facilitated by my hands on leadership of multiple sales teams. As a sales strategist, I exceeded close-out deadlines and developed tailored pricing, incentive and rebate strategies to attract new home buyers, targeting appropriate client populations to drive new home community sales. I increased profits by measurably improving customer experience and minimized costs by negotiating highly competitive and preferred vendor contracts. I fully managed the closing of over 350 concurrent escrows within one year, coordinating and managing all associated activities and procedures with lenders, title and escrow companies. I acted as authorized signatory for all new home sales contracts, related documents and disclosures so as to ensure timeliness, accuracy and legal, industry and company compliance. I tightly managed community budgets and forecasting, overseeing administration of sales team commission earnings, community operational expenses and sales and marketing associated costs.

Bree Long Skills

Real Estate Residential Homes Property Management Sellers Marketing Luxury Contract Negotiation Investment Properties Real Estate Transactions Commercial Real Estate Real Estate Development Reo Leases Investors Social Media Marketing Condos Brokerage Property Short Sales Single Family Homes Buyer Representation Apartments Foreclosures First Time Home Buyers New Home Sales Real Estate Economics Referrals Residential Disposition Real Estate Financing Rentals Selling Entitlements Rehabbing Green Building Wellness Wellness Coaching Yardi Resellers Employee Wellness Sales Strategy Sales And Marketing Leadership Interpersonal Communication Yoga Real Estate Negotiation Distressed Property Wellness Programs Strategic Marketing Consultancy Strategic Negotiations Budget Analysis

Bree Long Education Details

  • University Of Oregon
    University Of Oregon
  • California State University, Fullerton
    California State University, Fullerton
    Speech Communication

Frequently Asked Questions about Bree Long

What company does Bree Long work for?

Bree Long works for Urban Pulse Real Estate

What is Bree Long's role at the current company?

Bree Long's current role is Strategic Sales Leader | Maximizing ROI for RE Developers & Investors | Planning, Pivots & Repositioning.

What is Bree Long's email address?

Bree Long's email address is br****@****mes.com

What is Bree Long's direct phone number?

Bree Long's direct phone number is +132386*****

What schools did Bree Long attend?

Bree Long attended University Of Oregon, California State University, Fullerton.

What are some of Bree Long's interests?

Bree Long has interest in Economic Empowerment, Civil Rights And Social Action, Politics, Environment, Science And Technology, Animal Welfare, Arts And Culture, Health.

What skills is Bree Long known for?

Bree Long has skills like Real Estate, Residential Homes, Property Management, Sellers, Marketing, Luxury, Contract Negotiation, Investment Properties, Real Estate Transactions, Commercial Real Estate, Real Estate Development, Reo.

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