Breen Loney Email & Phone Number

• Driving growth in East territory by managing trade funds and distribution initiatives.• Track performance through consumption and shipment data to ensure KPIs are delivered• Manages direct and third-party sales agency relationships to deliver sales, distribution, and promotional objectives

Mansfield, Massachusetts

• Manage and execute CPG manufacturer’s sales (+$170mm) and share objectives through distribution, pricing, shelving, and promotions at Northeast grocery and wholesale retailers• Effectively work with multiple levels of management with manufacturers, retailers, and wholesalers• Supervise a team of 9 full time associates including: Account Managers and Associate Managers

Foxboro, Massachusetts

• Develop and manage strategic business plans through collaboration with manufacturers• Develop and leverage relationships with decision makers • Analyze consumption data through suite of category management tools

Foxboro, Ma

• Ensure compliance with vendor strategic goals for sales, distribution, pricing, shelving, and promotional volume at regional/national grocery retailers and wholesale retailers.• Drive revenue growth by analyzing trends and identifying opportunities to align business unit resources to secure opportunities.• Initiate and manage sales programs and merchandise initiatives at grocery accounts for several vendors to ensure targets are met.• Develop and leverage relationships with key decision makers at regional retailers and wholesalers to strategically align vendor goals and initiatives.• Effectively orchestrate weekly headquarter sales calls that meets the business needs of the vendor and retailer while completing timely paperwork and report submissions at the regional retailer Roche Brothers• Systems: SharePoint, Exceedra, AMPs, Account Review, Ad Comparisons, IRI

• Supported the EVP of Sales East and Canada in business activities such as PowerPoint presentation development, need based projects, and high level communication• Revamped and maintained the East SharePoint to enhance the interface to make it more user friendly• Developed a communication strategy to communicate ASM, market, and industry news and events, share best practices, and increase communication effectiveness with ASM’s clients• Researched and created an analysis of the upcoming GMO Vermont Label Laws 7/1/16.• Conducted secondary market research on the consumer in the 5 boroughs of New York in support of ASM SMARTeam and created supplemental PowerPoint• Systems: MPC, SharePoint, Mintel, Kantar Shopperscape, Spectra, Simmons, Microsoft

Harrisburg, Pennsylvania Area

• Supported the General Merchandise & Health Beauty Care brands in promotional planning, sales calls, new item and display forms, and product orders.• AWI Trade Show representative• Team leader for Operation Java reset team• Operated at a 100% coverage of a 16-store territory • Supported recruiting effort of the 2015 LDA class• Systems: SOE, IRI, Marketgate, ARTs, Microsoft

Bachelor'S Degrees, Psycholoy & Business Administration With Specialization In Marketing, Magna Cum Laude

Honors Board of Trustee Prize Cowles Honor Scholar Dean’s List Empire 8 All-Academic Finance Board Member of the Year Psi Chi (Psychology.

Education record

Activities and Societies: • National Honor Society • Honor Scholar • NHIAA Scholar Athlete • Soccer, Basketball, & Softball Team Member