I'm part of the 1% who posts on LinkedIn. Follow for insights from a design generalist on creative direction, visual design, design thinking, UX, proposal design, digital marketing and anything else that helps us laugh our way through the work week.Background:As the Director of Communications and Brand at Business Integra Inc (BI), I oversee the creation and execution of the brand story and identity for a diverse portfolio of enterprise companies and SaaS products in the technology industry. With over 20 years of experience in design, digital marketing, and creative leadership, I bring a holistic and user-centric approach to every touch point of the brand experience, from visual design and user interfaces, to social media and content strategy, to business development and proposals.I am a certified Design Thinking Trainer and a passionate advocate of human-centered design, empathy, intuition, and innovation. I have successfully applied design thinking principles and methods to various aspects of my work, resulting in increased customer engagement, retention, and satisfaction. For example, I recently tripled the corporate social media following for BI on LinkedIn in less than a year, by implementing a data-driven and audience-focused content strategy. My goal is to support teams and organizations that are dedicated to improving lives through innovative technology.