Brenda Benjamin Smith Email & Phone Number

Mableton, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

Leads a team of commercial leaders in developing innovation and base business category specific commercial strategies and plans for sparkling soft drinks, water, hydration, sports, tea, coffee and nutrition brands. Collaborates with category and system leaders including to align on and execute innovation and business plans in the marketplace.

Atlanta, Ga, Us

Responsible for leading a high performing team of supply chain and commercial leaders in the innovation and commercialization of new products and programs through supply chain leadership, cross-functional collaboration, and executional excellence for the portfolio of brands managed within the Water, Active Hydration, Sports, Tea and Coffee categories.• Led the team in developing the commercial and supply chain strategies for launching the 2020 Stills Business Unit’s innovation to meet the aggressive targets to restore the Stills Business to growth and strengthen marketplace execution. • Collaborated with team and key stakeholders to prioritize the innovation initiatives along with sustaining products to meet marketplace volatility during the COVID pandemic.• Led discussions to influence the system to align on the national core sku plan that includes innovation and sustaining business SKUs.• Collaborated with Sales Account leads, bottling distribution partners, and commercial channel leads to develop effective selling strategies to drive innovation and base business execution• Collaborated with category brand leaders to translate marketing strategies into commercial execution priorities to drive consumer incidence and customer transactions

Atlanta, Ga, Us

Responsible for leading a team of leaders in providing cross-category supply chain leadership and cross-functional alignment to ensure supply continuity and end-to-end commercialization.• Led the Supply Chain Operations team in developing aligned long term supply chain strategies to inform investment in capital for infrastructure and capability to meet category and brand outlook to achieve sustainable growth• Led the Commercialization PMO in managing portfolio innovation initiatives for the North America Division through the Common Innovation Framework process.• Led the Innovation Planning team that performed analyses to project the supply chain cost impact due to innovation that included capex, freight, and other associated operating costs.• Led the Package Commercialization team that conducted operational packaging trials and executed new or modified packaging solutions in the marketplace to drive productivity and operational efficiencies. • Successfully transitioned the Packaging Commercialization and Innovation Planning teams to NAOU Technical organization and the National Product Supply Group, after the Coca Cola Refreshments re-franchisement.• Collaborated with key leaders and stakeholders to develop an effective innovation pipeline management process to drive process adherence and discipline across the North America Categories.

Atlanta, Ga, Us

Responsible for directing program management, logistics analysis, and package technology teams in the commercialization of new products and packages, execution of productivity initiatives, and the development of feasibility assessments for the North America Group.• Successfully led team to commercialize more than 130 new product and package initiatives in 2013. Despite having more than 85% of the pipeline of new initiatives designated as highly accelerated and more than 35% rated as medium-to-high risk to successfully meeting targeted launch plans• Completed more than 225 end-to-end Supply Chain assessments for sourcing and capability in support of innovation initiatives – more than 30% designated as accelerated in 2013• Delivered productivity savings of $5.8 million – through package and closure optimization, new supplier authorizations, and improved design and operational efficiencies• After division reorganization, collaborated with key cross-functional stakeholders to implement an Innovation Board with the responsibility for reviewing and prioritizing all new product and package innovation initiatives for strategic coherence, business value, and launch sequencing• Developed and stewarded a process to measure and track available resource capacity that enables Category Business units to balance priorities with resource capacity to achieve aggressive business goals.

Atlanta, Ga, Us

Responsible for leading the program management team of 20 in commercializing more than 150 new product and package initiatives annually in support of the Category Business team priorities.• Collaborated with key stakeholders to integrate bottler commercialization responsibilities into the North America process and to clarify roles and responsibilities and developed supporting routines to ensure that the process operated effectively in the post-acquisition Innovation process• Implemented a standard program management methodology with key expectations and deliverables to ensure that business expectations and global requirements were met across categories and project stakeholders

Atlanta, Ga, Us

Developed and led cross-functional project teams in commercializing breakthrough product, packaging and equipment innovations from concept to market introduction. Responsible for developing cross-functional project plans, identifying the critical path and associated risks. Consulted and briefed key stakeholders and sponsors at various levels of the organization.

Atlanta, Ga, Us

Atlanta, Ga, Us

Dallas-Fort Worth, Texas, Us

Managed a team of six associates responsible for distributing financial goals to domestic airports; evaluating capital expenditure proposals; preparing monthly financial and productivity performance presentations; and reporting annual operating plans for system-wide expenses.

Provided production engineering technical support to the Gulf of Mexico asset management teams and day-to-day field operations to produce revenue from existing production and from low to moderate risk growth opportunities• Designed and implemented oil and gas well production plans, major and minor well repairs and abandonments• Created computer models and applied problem-solving techniques to predict and monitor oil and gas well performance• Provided cost estimates, predicted profit objectives through decline curve analysis, and exercised cost and quality control through equipment and service specifications

M.B.A., Finance & Operations Management

B.S., Mechanical Engineering