Brenda Cody, Mba Email & Phone Number

St. George, Ut, Us

Remote

Responsible for setting the overall strategic direction for field marketing teams across the organization with a focus on brand awareness, community events and sponsorships, strategic partnerships, and efforts that will support achieving sales and revenue targets for all regions.

St. George, Utah

Manage Southwest Field Marketing team.Local Brand Ambassador.Develop and foster meaningful relationships at the local and regional level to drive brand positioning.Head local government relations.Identify areas of opportunity, develop and execute lead generation programs. Strategize and collaborate with key stakeholders to meet sales objectives.Craft strategic plans and launch efforts to establish partnerships with select individuals, businesses, and charitable… Show more Manage Southwest Field Marketing team.Local Brand Ambassador.Develop and foster meaningful relationships at the local and regional level to drive brand positioning.Head local government relations.Identify areas of opportunity, develop and execute lead generation programs. Strategize and collaborate with key stakeholders to meet sales objectives.Craft strategic plans and launch efforts to establish partnerships with select individuals, businesses, and charitable organizations.Develop and execute consumer and commercial marketing strategies including lead generation, customer demonstrations, open houses, and community events.Effectively manage annual budget while continually exceeding ROI goals.Monitors and identifies competitive threats and opportunities. Show less

Madison, Wisconsin Area

Developed and led sales training for new promotional rollouts including the creation of detailed procedures and live or recorded training.Created and championed business cases.Managed projects to support product initiatives.Cultivated and maintained multimillion dollar partner relationship.Stayed abreast of industry trends and conducted continual competitive analysis research.Provided insight to creative direction of marketing materials and reviewed all materials for… Show more Developed and led sales training for new promotional rollouts including the creation of detailed procedures and live or recorded training.Created and championed business cases.Managed projects to support product initiatives.Cultivated and maintained multimillion dollar partner relationship.Stayed abreast of industry trends and conducted continual competitive analysis research.Provided insight to creative direction of marketing materials and reviewed all materials for content, offers, messaging and pricing. Show less

Served as project manager for conversions, upgrades and implementing new security technologies.Led cross-functional teams to develop or streamline processes, create documentation and procedures, and provide training to staff.Maintained monthly Field Scorecard Report which consisted of analyzing data for performance and staffing purposes.Hired, trained, supervised and managed workload of team interns.

Led cross-functional team to enhance the creative schedule system including working with clients, staff, and IT to document and prioritize requirements, research roadblocks, test, and train users.Hired, trained, supervised and managed workload of interns.Led projects as assigned to support various marketing team efforts.

Madison, Wisconsin Area

Executed the company’s annual National Essay Contest program.Provided technical support for team’s Intranet publishers and enforced design and usability standards.Communicated product promotions to the field.Supported over 25 employees in the Marketing, Branding, and Communications Teams.

Master Of Business Administration (Mba), Marketing Emphasis, 3.97 Gpa

Bachelor Of Business Administration

Bachelor Of Science, Dietetics