Brenda Fraser Darroch Email & Phone Number

Kennebunk, Me, Us

Helping small businesses reach their revenue goals through digital marketing channels, including SEO, SEM, social media, PR activation, and content marketing.Clients include The Norumbega, The Claremont, The Lincoln, and Sandy Pines Campground

Collection of luxury properties in Maine: The Claremont Hotel,The Lincoln Hotel, Salt Cottages, The Wanderer Cottages, and Sandy Pines Glamping ResortDeveloped and directed strategic digital marketing plan to increase brand awareness and drive revenue. Partnered with influencers and complementary brands to establish instant connections with new, relevant audiences. – Surpassed revenue goals in first six months with company – Exceeded budget projections after pandemic by pivoting digital strategy

New York City , New York , Us

Management company for myriad historic properties throughout the NortheastRevamped marketing strategy for ten properties spread across New England to increase brandawareness and drive revenue. Working with GMs and onsite Sales and Marketingmanagers, developed programming and messaging to increase reservations and drive loyalty.Interfaced with travel partners to refine SEM plans. Ushered five websites through the redesignprocess. Contracted with up-and-coming influencers to increase exposure. – Brought Google Adwords in-house for select properties and increased revenue by 26% – Five hotels placed in Conde Nast Traveler’s 2018 Readers’ Choice Awards for the first time in HCH history

Kennebunk, Maine, Us

Luxury properties in Kennebunkport, Maine, featuring 8 hotels and 5 restaurantsAchieved page-one rankings in SERPs for popular hotel keyword phrases after optimizing websites for user experience, mobile, and search engines.Increased social following by 450% through coordinated influencer events and takeovers.Identified key phrases that improved PPC advertising effectiveness and maximized budget. Aligned bloggers in feeder markets with complementary properties to increase each hotel’s brand awareness and secure relevant content to market the entire collection. – Property photos featured on several popular Instagram accounts, including Coastal Living,Real Simple, and One Kings Lane

Dublin, New Hampshire, Us

Managed and consistently grew online community by adapting editorial content to fit consumer interests. Mined all available analytics to refine digital strategy and develop marketing programs that supported revenue goals. Identified, sourced, and optimized site content to achieve page-one search rankings and/or garner exceptional engagement rates on social channels. Developed new content areas – Photography and Home & Garden – for YankeeMagazine.com to take advantage of content that was trending in the digital space. Recruited New England bloggers with active followings who complemented Yankee Magazine’s brand to contribute content and serve as brand influencers. – Social referrals propelled site traffic and ad revenue to record highs in 2015. – Site sessions increased more than 280% in three years.

Dublin, New Hampshire, Us

Audited site and implemented best practices for SEO, increasing site traffic by 26% in first quarter.Refined site navigation for redesign, resulting in increase of search traffic and user engagement.Rebranded weekly newsletter to highlight compelling content and create new advertisingopportunities. – Increased subscriptions by working closely with consumer marketing department to optimizenewsletter and run-of-site ads. – Developed new content areas – Photography and Home & Garden – forYankeeMagazine.com to take advantage of content that was trending in the digital space.

Portsmouth, New Hampshire, Us

Bachelor Of Arts (Ba), Communication, General

Education record