I assist in molding a company’s tech stack with a unique approach that combines creativity and strategy. My duties include devising martech strategies that align with business objectives, collaborating with IT staff to carry out projects, providing reports and information to management to inform their decisions, and ensuring all systems and products comply with safety and regulatory standards.

As a Lifecycle Marketing consultant I play a strategic role in developing an organization's customer journey, defining key milestones along the way, and executing programs that drive deeper engagement, retention and increased revenue.

- Migrated contacts and data from ActiveCampaign to Salesforce Pardot - Launched Pardot by working with Salesforce admin to ensure deliverability and seamless integration with SFDC- Developed segmentation rules to segment prospects based on behavior criteria- Created email content and design critical to each stage of the customer’s journey to achieve email effectiveness

During my time at Servicenow I helped to drive the adoption and active use of the Lightstep SaaS product while improving relevancy through experimentation and personalization. Working with the team I created email automation goals and priorities into quarterly communications plans while building collaborative relationships with key business partners across the organization. I was able to harness technology for programmatic personalization at scale and behavioral data to improve customer relevancy and onboarding. I also developed weekly, monthly and quarterly reports that quantified the impact, identified trends and encapsulated key initiatives.

I played a major role in the company’s Hubspot workflow automation, lead generation, and content strategy implementation. I executed newsletters, templates, sequences, emails, and workflows. I also proactively developed and implemented new processes within Hubspot that improved cross-functional alignment across their 4 brands.

I was hired as a part-time contractor to fill in for an employee who was on maternity leave. During my time with Juniper Square I primarily managed and executed their integrated marketing communications programs and strategies in Marketo. This included managing the design and implementation of marketing campaigns and the development and implementation of strategic communication for their clients.

Brenda Davis has more than 7 years of hands-on experience as an email marketing specialist. She is experienced in working with a variety of businesses to deliver mission critical B2B and B2C email marketing & automation strategies and plans. Brenda focuses on building effective relationships between clients and our in-house teams to successfully deliver the most compelling campaigns to our client’s audiences. In addition to helping companies improve their marketing results including lead acquisition, customer retention & referrals, and improving ROI - she provides email marketing training and integration support.

Program Manager is a critical member of the operations team that drives continuous process improvement and software enhancements in a highly collaborative and cross functional role.

Supervising the daily execution of Sunrun's email marketing activities. Own and manage marketing automation/email marketing solutions and support the deployment of mass email communication throughout the business.In addition to working internally with marketing stakeholders I collaborate with our Customer Care, Operations, Engineering, Software Product Management, and Sales teams to facilitate the deployment of all email marketing at Sunrun. I support the requirements gathering and user acceptance testing for software releases that relate to email marketing campaigns. The Email Marketing Manager supports the day-to-day management of Sunrun marketing automation tool. I drive all marketing lead email deployment while also supporting other departments as they leverage this shared tool to send email and create landing pages. I am expected to develop and deploy everything from simple template updates to complex multi-touch email campaigns to support touch-points throughout Sunrun’s customer lifecycle. I manage our contract email-marketing vendors and serve as project manager for a variety of email marketing related initiatives. I should be able to provide robust technical support as well as drive the creative development of email marketing campaigns.

As the Creative & Email Marketing Manager I was responsible for managing creative marketing projects across all brands in order to support the organization's main objectives. This position helped develop and coordinate relevant marketing materials to support the business’ unit’s objectives and keep the brand and support materials compliant with changing regulations. I also managed the creative concept and design execution on creative projects and worked with the business unit Marketing Managers to uphold brand image and development. In addition to working with the Marketing Managers, I also worked closely with outside vendors, including researchers, marketing personnel and creative agencies to make sure the company brand values and image were being followed. I also managed all aspects of development and marketing email programs (promotional, transactional and triggered). And assisted the business unit marketing managers in implementing strategies for email campaign success. I helped to ensure our marketing message was always conveyed in a way that clearly communicated the brand message and the benefits of our organization.