Identify and facilitate successful strategies for multiple vacation brands through collaboration with front and back-facing departments. Effectively develop and implement B2B initiatives to generate growth, profitability and share shift.● B2B liaison for Funjet Vacations, Blue Sky Tours, United Vacations and Southwest Vacations, representing travel agent interest in individual and multi-brand strategies, incentives and promotions.● Propose, develop and maintain two key consortia relationships resulting in 28% and 105% YoY growth respectively. ● Spearhead the communication of strategies, goals and tools to the sales team.● Maximize messaging of brand advantages and differentiation to the travel agency community.● Develop, monitor and maintain market development budget and spend.

Director of Sales - Western Region (November, 2013 - November, 2016)Responsible for strategic plan development, marketing and sales tactics while cultivating agency relationships to reach annual key growth goals. Senior Market Development Manager (September, 2010 - November, 2013)Developed strategic origin market strategies including marketing/sales incentives. Identified process improvements and implemented tactics to shift business from competitors and grow number of top-producing accounts. Market Development Manager (April, 2005 - September, 2010)Created and implemented specific plans to increase business and meet company goals by identifying process improvements, developing unique opportunities and targeted incentives to shift business to Apple from the competition.

Responsible for multiple brands including strategic direction, product development, positioning, brand identity, marketing plans and budgets, pricing strategies and promotions.- Increased product offerings 67% from 2003 to 2004.- Developed online marketing strategies increasing traffic to site and call center by 40%.- Implemented seasonal promotions that produced 45% of annual sales in two-month timeframe.- Worked closely with product development, operations, IT and call center to ensure consistent brand message to internal colleagues and external customers including consumers and travel trade.

Director, Resort Marketing (October, 2000 - March, 2003)Developed and managed the strategic direction of multiple-property resort marketing programs including brand advertising, retail promotions, direct mail, Internet, sales collateral and public relations targeted at leisure consumers and travel trade.- Prepared and managed marketing plans and budgets in excess of $8 million and staff of two.- Planned seasonal promotions that garnered over $40 million in revenue annually.- Planned trade incentive program generating 30 and 50% increases in revenue year over year.- Developed award winning trade educational program that increased agent database by 175%. - Directed national, full-service ad agency as well as three specialized agencies: digital, boutique and PR.- Developed, managed and evaluated marketing opportunities with partners within and outside travel industry.Manager, Hyatt Vacations (November, 1999 - October, 2000)Managed and directed marketing relationship with primary vendor responsible for administering the Hyatt Vacations product.- Increases revenue 68% and passengers 61% from 1999 to 2000.- Provided strategic direction in development and implementation of marketing plans.- Approved all marketing plans, collateral, advertising materials and schedules.

Managed the marketing of leisure train routes including annual plans and budgets.- Identified and negotiated local promotional and sponsorship opportunities.- Coordinated content, design and production of promotional collateral and advertising.- Interacted with several advertising agencies to develop media plans, advertising, promotions and PR.- Worked closely with product line, revenue managers, government and public affairs, sales and national marketing to develop a unified and effective marketing approach.

Marketing Product Manager (June, 1996 - December, 1998)Developed marketing plans including market analysis, pricing and competitive strategies, and profit and budget forecasts for specific product line sold to consumers through travel trade. - Managed budgets in excess of $2 million and staff of three.- Increased sales 24% from 1996 to 1997.- Doubled product offerings from 1997 to 1999.- Monitored sales activity and revised pricing strategy to achieve sales and profitability goals.- Researched new products and recommended additions to product line.- Directed ad agency on media, advertising and promotional campaigns. - Worked closely with sales team to develop unified and effective sales and marketing approach.- Developed and implemented incentive programs to increase trade awareness and support. - Supervised consumer and trade promotional events including radio remotes and trade shows.- Maintained thorough knowledge of highly competitive market situation. Marketing Associate Product Manager (October, 1994 - June, 1996(Managed regional product performance including ongoing sales, profit and trend analysis.- Developed product pricing based on targeted profit margins and competitive analysis.- Organized and coordinated specific product within seasonal operational builds. - Assisted in development and implementation of promotional strategies.- Coordinated and participated in regional trade blitzes and product launches.

Serviced new and existing accounts including market analysis and preparation and presentation of marketing plans.- Constructed integrated marketing overviews.- Developed media strategies and proposals, negotiated effective local and national media buys, and place and trafficked media.- Conducted primary and secondary market research.- Organized production planning including scheduling, quotes, selection and supervision.