Brenda Mclaughlin Email & Phone Number

Charleston, Sc, Us

Surry Hills, New South Wales, Au

Cupertino, California, Us

New York, Ny, Us

• Manage product localization for StubHub Native Apps, Web/mobileWeb, including ad hoc from Legal, Marketing, Content, Help, and Customer Service• Collaborate cross-functionally with engineers, product managers and vendor to implement continuous localization for Native apps and website• Maintain vendor relationship, including budget, KPIs and training on internationalization issues• Team up with Content for Terminology management• Coordinate with LQA team to resolve linguistic and functional bugs• Work with previously acquired company TicketBis, in migrating content from TicketBis to StubHub platform while launching new languages

Cupertino, California, Us

• Oversee end to end localization projects to support Apple HR and Retail Business including pre-launch planning and post implementation support. • Collaborate with multiple business owners cross functionally to define project scopes, prioritize requirements, manage budgets, allocate and deploy resources, and track milestones.• Drive briefings with external global vendors and linguistic validators on localization efforts by providing detailed business context and in-situ examples, ensuring stakeholder buy-in.• Execute localization of HRWeb site ensuring weekly sprint deadlines are met and content is updated to align across various HR teams and initiatives.• Maintain localized content for Retail employee website Loop, working with business partners to focus localization efforts on the best content to maximize the effect of budget spend. • Partner with Multimedia team on numerous video projects, ensuring that deadlines are met while delivering videos that align with overall campaign focus, informing all stakeholders of concurrent, related localization projects.

Boston, Massachusetts, Us

• Oversee Localization Program for Digital Marketing. Steer process from beginning to end, ensuring Marketing localization needs are met. Maintain active partnerships with various stakeholders so that localization requirements, projections, timelines, are clearly communicated, and expectations managed. Collaborate with internal Design team, localization vendor, contractors, external marketing and video agencies to deliver on-time and cost-effective Marketing localizations. • Own Digital Marketing Localization Program strategic planning and budgeting. Work with stakeholders to determine best use of localization budget, to produce effective, lead-generating/sales-promoting Marketing content. Manage vendor relationship to ensure the best quality, price and turnaround times for all localized content. Scheduling resource allocation ensuring that the right projects are being worked on at the right time.• Manage Web Program for Digital Marketing, coordinating with website production and development. Juggle various Marketing needs and competing schedules to determine prioritization and best website content to align with overall Company goals. Serve as communication hub enabling collaborations among the web dev/production team with the entire Marketing Team, Sales, Product, Security Intelligence, Design, Legal, and HR. Launch site in new language, requiring close monitoring of timelines to stay on schedule while balancing competing need to ensure GDPR compliance, and ongoing Marketing production work. • Analyze current processes and promote improvements to enable effective collaboration. Advocate for process standardization to streamline Marketing request pipeline. Train new team members on Marketing workflows and processes. Introduce simplified project plan structure to more effectively coordinate major department-wide multi-channel campaigns. Push for introduction of metrics reports to weekly production meetings.

San Francisco, California, Us

• Facilitate localization of all assets for Uber Eats, encompassing content for Marketing; Uber Eats app, website and blog; and select Legal content. Balance competing demands to ensure on time delivery of cross media localizations for various campaigns and country launches.• Improve the turnaround time (TaT) and quality while lowering the cost of localizing desktop publishing (DTP) and multimedia (MM) assets. Overhaul the DTP/MM localization process, working with LocOps to ensure tools access, while apprising Localization team and updating documentation on the new process requirements.• Act as the primary localization point of contact for all cross-functional stakeholders related to Uber Eats; evangelize localization cycle/best practices for various content types, while setting expectations. Develop & maintain strategic relationships with stakeholders located in HQ and internationally.

San Francisco, California, Us

• Manage the full cycle of localization projects from request to delivery while working with internal teams and globally located external teams including engineers, product managers and vendors• Streamline processes while integrating teams of newly acquired companies • Utilize GitHub, Perforce Visual Client, Smart Bear Collaborator to manage code files ensuring source/version control in the localization of Salesforce product UI• Facilitate Linguistic Quality Assurance (LQA) projects to screen for/fix linguistic and functional bugs in Salesforce product UI • Regularly build Salesforce platform locally, running QA tests and checking translations into version control

Mountain View, Ca, Us

• Manage the localization production of such consumer­ facing products as Gmail and Google Calendar• Collaborate with cross functional globally located stakeholders including engineers, product managers, terminologists and vendors• Monitor project lifecycle from inception, resource allocation, resolution of bugs/queries, to delivery of high quality content for 70+ locales• Initiate Linguistic Quality Assurance (LQA) projects to screen for linguistic and functional bugs in globally launched products• Test 2 proprietary beta version tools prior to being rolled out to entire team

Geneva, Ch

• Provide technical support for the 70+ PCT translation staff by installing and configuring SDL Trados Studio 2014 • Create user manual for SDL WorldServer customized workflow• Managing projects end to end utilizing SDL WorldServer and Smartling

Pacific Grove, California, Us

• Manage and coordinate Asian Language projects from quote to invoicing• Ensure on-time delivery of high quality translation projects• Provide Japanese linguistic expertise on projects including those involving localization of computer database manuals, medical device clinical trial documentation, and biomedical product information• Lead research and fact-finding to maintain Translation Memories (TMs), glossaries, and style guides• Maintain and update project, client and vendor databases• Provide linguistic direction to Language Service Providers (LSPs) and other vendors.

Glendale, California, Us

• Oversee multiple, simultaneous projects from initial quote creation through to final billing according to client-specified TAT, budget, and word count for multiple languages, while managing resource allocation and quality control • Serving as the primary point of contact for clients to provide project updates and solutions, in order to maintain customer satisfaction and ensure future business• Provide linguistic expertise on projects involving Japanese<>English translations• Drive efforts to centralize and expand vendor database• Maintain and update project, client and vendor databases• Tools: SDL Trados 2007, SDL Trados Studio 2009

• Assist Senior VP from Japan with Japanese/English linguistic matters • Prepare monthly reports detailing sales, profits and losses by sector and product for headquarters in Japan• Work with senior management to ensure the optimal customer experience

Master Of Arts (Ma), Translation And Localization Management (Japanese/English)

Certificate, Project Management

Master Of Arts (Ma), Asian Studies - Japan Focus

Bachelor Of Arts (B.A.), American/United States Studies/Civilization