Brenda Ferguson Email & Phone Number

As Founder of Crescendo Growth Advisor, my mission is to help Visionaries bring their vision to life by leveraging the Entrepreneurial Operating System (EOS®) to crescendo their business to its full potential. I believe that a company that runs on EOS® is like an orchestra. The Visionary is the composer, the team members are the musicians, and I am the orchestra conductor (the Integrator) that helps bring the Visionary's masterpiece to life.

Atlanta , Ga, Us

At GCE Strategic Consulting, we work with business owners who embrace the principles of the Entrepreneurial Operating System® EOS® to get the results that they both need and deserve at an investment they can afford. I've teamed up with GCE to leverage their proven EOS® Integrator processes, collaborate with peers who are also Fractional Integrators, and provide specialty expertise to my clients with Revenue Enablement, Compensation Planning, Finance and Executive Recruiting.

Flower Mound, Texas, Us

As a full-time Chief Operating Officer and EOS® Integrator, I was responsible for making the CEO's vision a reality. Since Stellar One is disrupting the way ERP software is purchased, implemented and supported to help small and mid-sized enterprises leverage technology to drive rapid business value, this was a very dynamic role that required constant reinvention quarter over quarter to take the business closer to the revolutionary vision we were all striving to achieve. I spearheaded initiatives to retool the entire company to execute a major market pivot, built a go to market strategy that had never been done before in that industry, developed a Leadership Apprentice Program to prepare future leaders to join the leadership team, and completed the implementation of the Entrepreneurial Operating System (EOS®).

Louisville, Colorado, Us

✔ Focused on employee satisfaction to drive Customer NPS scores up by 66% in one year while quadrupling the response rate.✔ Crescendoed the number of satisfied customers by 46%.✔ Tripled referring customers within 24 months.✔ In 2-year period, expanded customer-facing “strategic business reviews” by 10 times — from 12 to 120 per year.✔ Slashed contract terminations due to Customer Sat issues by 71%.✔ Expanded recurring revenue by 77% from 49 existing customers.

Louisville, Colorado, Us

✔ For nearly a year, held 4 executive roles simultaneously! (see below)✔ Restructured Customer Support service desk to improve customer experience and resolve issues quicker.✔ Surged First Contact Resolutions from 19% to 55% (a 189% increase) in only 6 months.

Louisville, Colorado, Us

✔ Eliminated largest customer satisfaction issue, shrinking 1-week-old incidents by 87% and slashing open incidents by 82%.✔ Combined 3 teams into unified “Application Managed Services” department, leveraging best practices from each team across the department to streamline operations.

Louisville, Colorado, Us

✔ Revamped process to onboard 38 clients worth $8.6M in annual revenue.✔ Championed 79 cloud projects along with PMO oversight of 113 additional projects.✔ Cut customer time to “steady state” by 32.9%, outperforming target by 32%.

Louisville, Colorado, Us

✔ Acquired 20 net new customers, lifting recurring revenue by $3.8M/year during 18-month period.✔ Partnered with Oracle to migrate customers to the cloud.✔ Incorporated a “Revenue Marketing Center of Excellence” to transform marketing from a cost center to a revenue engine.✔ Instituted new sales team presentation to close new business opportunities.

Louisville, Colorado, Us

✔ Promoted to EVP of Customer Experience and CMO in first 4 months.

✔ Skyrocketed qualified leads by 665% in 12-month period, valued at $346M.✔ Launched aggressive sales enablement strategy to generate a $98M incremental revenue stream. ✔ Built company’s 1st European Biz Dev organization, delivering $61M in sales and $19.1M in profit.

✔ Reinvigorated demand generation strategy campaigns with domestic Business Development team, catapulting pipeline growth 228% in 1 year; a company record. ✔ Securing an $893K investment, brought $43M in revenue with 80% YoY growth by implementing breakthrough training programs and marketing strategies. A 48:1 ROI!✔ Selected as 1 of 4 Senior Leaders to play a key role in the restructuring & optimization of North American profitability, augmenting revenue contribution to 60% - a significant $260M.

✔ Repositioned marketing from a support function to a profit center, creating a first-ever Revenue Marketing Department with a quantifiable contribution to top line revenue. This department increased profit contributions 1,072% to $10M in 5 years. ✔ Orchestrated improvement strategies for all North American demand generation practices, skyrocketing contract wins by 88%, earning $45M in 2 years.✔ By designing and integrating new research strategies and tactics, surged marketing campaign conversion rates 50%.

✔ Achieved market leader status in Higher Education, Academic Medical Centers, Public Sector and Agribusiness Manufacturing by architecting go-to-market strategies and competitive differentiators that gained significant market share. ✔ Strategically transformed marketing infrastructure from a brand centric model to a demand generation engine; a $30K investment yielded $4M in sales in year 1. ✔ Created effective marketing campaigns, which served as a catalyst to increase public sector vertical & E-Business Suite consulting areas 200% & 300% respectively, resulting in a $100M business unit.

✔ Led successful implementation projects for Enterprise Resource Planning (ERP), Supply Chain Management (SCM) and Customer Relationship Management (CRM) systems. ✔ Promoted 4 times in 6 years while driving growth for a fast-growing Start-up that grew 10X before it was acquired by a publicly traded company.✔ Led team in constructing and delivering a targeted competitive sales program, doubling win rate in 12 months to bring in $30M in revenue. ✔ Directed 2 large teams totaling 200 FTE's for a $35MM ERP consulting practice, while simultaneously scoping and directing several multi-million-dollar billable IT consulting engagements.