Working in the environmental sector opened many opportunities to me. Opportunities to understand the current situation of the environment and to become part of the solution towards preservation and sustainable development. Currently, sustainable consumption and production (SCP) under SDG 12 is something I advocate for. One of the ways to achieve this goal is to take part on the best practices to promote SCP through the National Ecolabelling Programme - Green Choice Philippines, which is the only ecolabel in the Philippines. The programme is developing criteria to certify environmentally products and services. The advocacy of the programme strengthen our capacity to participate in various events to speak about ecolabelling, including the published product/service criteria. The published standards can be a point of innovations for starting businesses to design their product/service in such a way that the sustainable production, product lifetime and life cycle are being considered. As the programme officer, managing NELP-GCP is never easy. Sustainability strategies can be the game changer to make the programme more credible and trustworthy in guiding the general public in making sustainable choices.