Brenda Lowry Email & Phone Number

Los Angeles, California, United States

From strategy through launch, manage publicity campaigns for high-profile original series on TLC and OWN: Oprah Winfrey Network.

Greater Los Angeles Area

Develop and execute publicity strategy for entertainment networks, including OWN, TLC, Netflix and Weigel Broadcasting Co. For Netflix, consulted on several high-profile campaigns including "Bridgerton," "Inventing Anna," "You," "The Witcher," “Sex Education,” “Atypical,” “Unbreakable Kimmy Schmidt” and “Tidying Up With Marie Kondo."

Los Angeles

Studio City, Ca

Oversaw day-to-day operation of the publicity department, including project assignment, project management and team development. Spearheaded publicity campaigns for Hallmark Channel and Hallmark Movies & Mysteries with distinct missions for the two cable television networks. Guided publicists and supervised outside agencies to lead the strategic direction of campaigns. Managed multi-tiered publicity campaigns for high profile programming events including Hallmark Channel’s annual flagship franchise "Countdown to Christmas," which resulted in $187M earned media value and 1.2B media impressions in 2015. Enhanced the engagement of the Hallmark brand in consumer press and entertainment trades, significantly increasing both the quantity and quality of media placements through focused campaign strategies and exclusives. By identifying and engaging new media partnerships, secured top placements for Hallmark Channel’s programming with USA Today, Entertainment Weekly, Yahoo TV, Sports Illustrated, and more. Proactively managed relationships with key journalists and influencers. Developed and steered publicity campaign strategy and execution for "Kitten Bowl III," which earned a media value of $15M+ and 150 million broadcast, print and online media impressions fueled by appearances on Ellen, an Associated Press feature (picked up by 200+ outlets) and stories driving "Kitten Bowl’s" core adoption message. Campaign recognized as a 2016 Beacon Award finalist, honoring excellence in cable communications and public affairs.

Universal City, Ca

Strategized with west coast senior level executives, and the programming and development team. Oversaw communications and PR strategy for Syfy’s original scripted and unscripted programming. Spearheaded bringing critically acclaimed original scripted series "12 Monkeys" to the 2014 New York Comic Con for a panel and press room, Syfy’s first ever presence at the convention. Conceived, developed and executed communications strategies for Syfy’s unscripted slate, including reality competition series "Face Off" which debuted as channel’s highest rated new franchise in six years and is Syfy’s top-rated unscripted series. Developed long-range publicity campaign for Syfy’s 2013 priority scripted series in partnership with Trion Games, "Defiance." The anticipated series linked story arcs with the MMO online game for a deep viewing experience never-before-seen on television. Collaborated with team to organize and execute Syfy’s highly successful annual digital press tours, garnering attendance from 30+ top digital journalists and bloggers, generating widespread social buzz and coverage with a reach of over 50 million impressions. Collaborated with team to plan and execute Syfy’s presence at major industry events, including Television Critics Association press tour, Upfront and San Diego Comic-Con.Led publicity efforts for Syfy’s fan-favorite and critically acclaimed series, "Eureka," executing press strategy for the long-running show’s final season in 2012, including a highly-successful Paley Center screening and event.

Burbank, Ca

Developed strategic public relations plans for Bravo, including coverage of all West Coast based marketing and media events, executive interviews, talent appearances and production shoots. Managed the Burbank satellite office and served as the official network representative to media, talent and executives on the West Coast. Managed heavy talent relations by building relationships and earning the trust of the demanding personalities featured on Bravo. Launched the acclaimed competition series "Top Chef," introducing the program to a national audience.Supervised and executed publicity for the Emmy-winning series "Kathy Griffin: My Life on the D-List," securing the cover of American Way magazine and a USA Today feature pegged to the fourth season premiere. Launched the “Real Housewives” franchise with "The Real Housewives of Orange County," securing an appearance for the cast on The Oprah Winfrey Show and an eight-page feature in O Magazine. Launched and managed press for hit docu-series "Work Out," "The Millionaire Matchmaker" and "Tabatha's Salon Takeover." Developed and implemented strategy for Bravo's participation at the annual Emmy awards, including the multi-tiered trade and consumer press strategy surrounding "Kathy Griffin: My Life on the D-List's" consecutive Emmy nominations and wins.

Oversaw publicity and corporate communications for TV Guide Channel to increase awareness of network within the industry and generate buzz with consumer media. Accomplished this through strategic communications to trade media and consistent item placement and outreach to consumer outlets. Developed opportunities to raise the industry profile of TV Guide Channel executives through participation in conferences, panels, industry organizations and other events. Managed the national publicity launch campaign for the revitalized TV Guide Channel, including press strategy surrounding Joan and Melissa Rivers’ multi-year deal with the Channel to become signature hosts for the network, and their launch on the Channel for the 2005 Awards season. Developed and implemented strategy for TV Guide Channel to participate in July 2004 Television Critics Assoc. press tour, the first time the network had a presence at TCA. Supervised and executed multi-tiered publicity campaign for TV Guide Channel’s partnership with NBC Olympics as official on-air viewer’s guide to 2004 Athens Games. Executed trade campaign, press kit and tape mailer to consumer television writers at major market publications (the network’s first press mailing), local market outreach campaign, and follow-up trade campaign touting success of the partnership.

Promoted from daytime to primetime division within six months. Developed and executed trade and consumer publicity campaigns and strategies for series, movies, events, specials and acquisitions including press kit development, content, distribution, photography, electronic press kits, budgets, launch events and screenings. Supervised and executed publicity campaign for the Fox Family series "State of Grace," which premiered to both tremendous critical acclaim and record-breaking ratings for the channel. Managed publicity campaign for series "Courage" hosted by Danny Glover, and the original movies "Three Days" (Kristin Davis) and "Moms On Strike" (Faith Ford).