Brenda Tan Email and Phone Number

We are HIRING! Leading in AI-native application in every core verticals. A Gen AI platform across all clouds. Bringing AI to businesses and solving the everyday core issues and challenges, from automating routine tasks to providing deep insights and innovations across industries. Helping customers significantly shorten time-to-market and reap business outcomes.

Transform, Design & Deliver Growth Plan for the entire APJ GTM Sales & Partner Organization with P&L responsibilities. This includes Channels & Distribution, Cloud, AI, GSI Strategic Alliances, Commercial, Partner Program, Partner Marketing, Channels Finance, Legal, and Sales Operations. Transform the ecosystem landscape, lead cloud & GSI growth, strengthen joint GTM plan & amplify joint-solutions play. Hold C-suites executive relationship. Manage & govern Business Plans & Targets. Increase new logos, renewals, co-sell initiatives, run-rate and partner-sourced revenues.

- Assembled and built high performing team achieving 300% performance metrics- Provide overall leadership & strategy to a diverse team. Develop & Execute Strategic & Tactical business plan, and lead in Operation Excellence to achieve Top Indirect Sales growth- Build & Act as Executive Sponsors to C-suite Partners & Top Account Close Plans- Grew Partner Originate, Penetrate Whitespace, Breakthrough New Logos wins, Drive Big Bets- Drive joint-GTM programs, Partner Engineering Co-innovations- Establish Rhythm of Business including operation analyses, forecast accuracy, pipeline coverage, sales velocity & lead priorities to meet Quarterly Commits & hyper-growth plans. - Transform Partner Landscape. Drive partner capacity enablement and Partner Governance. Recruit, Onboard and Scale focused partners to achieve Yield, Reach & Frequency targets. - Collaborate in alignment with functional stakeholders and global team’s goals. - A Career-champion & Coach, always raising the bars while ensuring all team members are meeting and delivering at their highest possible to the company, with all-rounded achievements. My team members often express that I am their dream manager.

A Cloud leader leading Path to Cloud, on-premise to cloud, and transformation. Brenda heads the ORACLE Cloud Infrastructure & Security GTM Sales Business across Asia Pacific & Japan (APJ). Brenda formulates and transforms business models & processes. Grow footprints to achieve revenues hyper-growth across the region. Brenda's organization owns the overall engagement and programs for Oracle partners.She transforms team to be Best-In-Class, with high energy, sense-of-urgencies, over achievements of goals and driving the ever-evolving requirements for hyper-growth in challenging environments resulting to highest ever Y/Y growth. Brenda massively increased JAPAC sales revenues contributions to WW revenues, placing JAPAC as the WW Top Indirect Sales region and WW Top Net New revenues growth contributor globally. Key Responsibilities:1. Sales: Manage APJ organization, Structure and Drive Business Big Bets. Over-achieved highest ever Y/Y growth and plan. Led team for both "Volume" SME and "Value" large account breakthrough wins. 2. Strategy: Building Strategic and Tactical Business & Revenue Coverage Plans for quarterly commits and annual budgets, and drive Hyper-growth Businesses.3. Alliances & Channels: Brenda’s organization owns the overall engagement, enablement, programs and governance for Oracle partners and delivers business outcomes and high performance. Over-achieved massive Sales growth and delivers highest Indirect business revenues contribution to WW.4. Marketing: Manage a strong team in Developing and Executing Channel Marketing Strategies, Events and Demand Generation, consistently yielding the Oracle high ROI on MDF requirements5. People: Managing, Inspiring and Retaining a Highly Competent and Dynamic team across the region to meet the culture and demands of work excellence. Resulting to her team obtaining the Sales MVP, WW Channel MVP and APJ MVP award, and all her staff overachieving their quarterly and annual budgets.

Led Cyber Security, Identity Access Management & Privileged Access Mgt, APM Observability, DevOps, API, SaaS and overall transformational solutions with clients. Proven Record in Driving Growth, Channels Transformation, Execution Effectiveness- Established and managed complex global partners and channels such as the GSI/GSP/CSP/MSP/MSSP/ISV/OEM partners & resellers. Accenture, Deloitte, HPE (DXC), SAP, AWS, Cisco, Cap Gemini, PWC, NTT, Japanese SIs, Indian SIs, etc- Grew 10X Alliances and Channels Growth. Pioneered, recruited and built high performing partner business across APJ. - Led Partner Strategy & Programs, GTM, Enablement & Capacity, Marketing Campaigns, Joint Solution Offerings JSO to drive demand generation. - Hold highest Executive Partner relationships, ensuring strategic alignment & secure mindshare.Key Achievements:1. Channel Transformation: Transformed Indirect business to be Repeatable, 70% Partner-Source, Co-Sell and whitespace Partner-Led. 2. Awards & Recognition: Consecutive Achiever of CA President Club – Top 5%. 3. Strategic Leadership: Led DXC, Accenture, Deloitte & SAP to win multiple Partner & Solution Innovation of the Year Awards. Provide Leadership, Direction and Scale Up APJ countries/field staff. Align Corporate, Region & Field on GTM Strategies & Execution, Programs, Rule of Engagements & Communications to countries sales, effectively managing conflicts & drive growth. 4. Innovation: Led team to 1st WW Innovative breakthrough wins with Accenture, SAP & IBM, Developed & Launched 2 to 3 Joint Solutions Offers per Partner GTM.5. Operational Excellence: Orchestrated executive management, forecast, cadence & governance. Deliver Executive C-Level QBR. Drive Strategic Growth, Accountability and Performance Measurement of Partners & CA Partners Directors/Managers.

- Head of HP Indirect APJ - HP SW Cloud & Data Center Transformation/ Business Software Automation, Storage Management. Grew 5X (500%)- Head Global Alliances - MSP & GSI - Grew 13X (1300%)- Head of Corporate Integration Sales, HP-on-HP APJ: EB/EG, EDS (DXC) HP-ES, HP-OS and HP Technology Services Consulting (TS) Cloud and DC, Networks, Security, Applications. Increased 60 # deals within 1 month. Grew 10X (1000%).1. Awarded “APJ HP Partner Director of the Year”. 2. Accorded the highest HP "King" performance rating for outstanding achievements.3. Consistently over-achieved Business Goals & Sales quotas throughout years in HP. - Develop and Implement a Holistic APJ Channel & Alliances Strategy & Execution- Manage, track and review partner business plans and joint engagement- Drive partners initiatives and program by innovatively design GTM model, rules of engagement and incentives programs. Solution Mappings, Enablement and Execute joint marketing partner event, and drive HP Elite partners’ certification. - Ongoing development and management of HP regional and joint WW plan, executive reporting and dashboard results tracking at APJ and corporate executive level. - Load quota and manage execution plans with country indirect teams. Evangelize field sales, ensure that business strategies are aligned and overcome challenges. - Led Breakthrough Businesses & Innovate GTM. Resulting to APJ leading amongst the WW regions. Designed innovative program and GTM in absence of WW’s. Following APJ success, WW took APJ model & seek Americas & EMEA to replicate APJ’s successes.- Excellent Stakeholders Management

Brenda dual led the IBM Global Business Services for the SMB/SME market and Telecommunications Sector. Brenda's responsibilities include driving large complex solutions sales. Led multidisciplinary team and provided leading edge expert advice to clients and sales teams on engagements & projects. Brenda devised strategies and developed innovative solutions to resolve top-tier clients complex business issues for deal closures.

A CRM, CX, Martech and Customer Engagement Communications company. Provide Executive Leadership to staff. Consistently achieved management & shareholders targets with strong operational controls and revenue growth, performance improvement and partnership initiatives. Grown and overseen 11 offices spanning Asia Pacific. Built & manage a team of Country Directors & Managers, Regional Sales Directors & Managers, Principal & Regional Practice Manager, Pre-Sales Consultants, Professional Services, HR, Legal, Finance & Admin Dept. Managed all aspects of the company’s operations and departments including P&L accountability, Sales & Marketing, Business Development, Alliances, Corporate & Market planning, Commercial and Legal, Professional Services and Support. Proud to have acquired a wide range of blue chip clients such as StarHub, Mobile One (M1), SCDF, NUS, NTU, Telstra, Singtel Optus, BankWest, Virgin Mobile, Indosat Indonesia, AIS Thailand, DTAC Thailand, Hutchison 3G, AEON Credit HK, AIM Philippines, and American International Assurance (AIA). Conferred the CNET’s “Asia’s Women in IT” - Top 5 Female IT Force and “Women in Management”.

Pioneered and contributed significantly to the success of Fantastic from start up into its high profiled listing. Brenda spearheaded sales and marketing strategies, partners programs and operations. Brenda devised winning sales strategies, closed sales, as well as developed and managed a network of alliance partners in enabling the success of Fantastic. • Pioneered sales and marketing, business development and channel alliance partners strategies and operation for Fantastic Asia Pacific head office• Penetrated new geographical markets and industries for Fantastic • Head and managed diverse industries - telecommunications, Government and Education, Banking and Finance, Health, Transportation, Hospitality, Media and Entertainment, etc.• Opened new territories in the ASEAN region, high level contacts with CxOs; recruited channel partners and generated brand and product awareness in new market• Initiated and launched the Fantastic Channel Alliance Partner program in Asia• Ensure partners fully engaged in selling and bidding Fantastic’s products/solutions and ensured partners fully equipped and trained to pitch and deploy effectively through joint sales call, measurable business plan and certified programs• Closed the first deal in Asia Pacific within 90 days in Fantastic – deemed very strategic for Fantastic and the ability to close an “impossible” deal when the tender was already closed and won against IBM• Achiever of Early Mover Program endorsed in Switzerland – Top 3 Globally• Penetrated the Indonesian market through partner and concluded a deal with a large network operator endorsed by the Director General, Minister of Post and Telecommunications, Indonesia• Established relations with Singapore Press Holding’s EVP and President, which led to the multi-million dollar JV of Fantastic and SPH Multimedia (AsiaOne), forming the region’s largest broadband content aggregator

A sales achiever at EDS International, Brenda successfully won many major accounts. Her achievements and recognitions internationally were much acclaimed.Achievements• Over-achieved sales quota of 200% in the organization• Recipient of the highly prestigious EDS Golden Eagle Sales Circle Award for Outstanding Sales Performance, and Excellence in Customer Satisfaction and Sales Achievement• President’s Gallery Award of Top Sales Performer Asia Pacific - Top 5 Salesperson in the Asia Pacific region• Represented the company in receiving the Armor of Top Technical Sales Award from Hewlett Packard• Won the company’s Over-Achievement & High Profit Margin Award • Undergone Professional Enterprise Training in USA, Global Sales Training in USA, and Covey Leadership Training Program on the Seven Habits of Highly Effective Leaders